Name: Rallyverse (discontinued)
Rating: 10 (1 reviews)
Author: Discontinued Products

Communications Outsourcing

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Changelog

Java Technologies

Kubernetes Monitoring

Service Mesh

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Smart Spaces

VoIP

Enterprise

Accounting

Corporate Performance Management (CPM)

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Bot Mitigation

Cloud Brokers

Cloud Storage

Data Masking

Desktop Management

Ethernet Switches

Fraud Detection

HTML Editors

IT Asset Management

IT Operations Analytics

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Object Storage

Routers

SIP Trunking

Technology Business Management

Threat Hunting

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Content Management

Email Management

Email Marketing

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

PCB Design

Public Sector Software

Retail Analytics

Scholarship Management

Vertical-Specific

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Rallyverse from the company of the same name in New York was a content marketing platform featuring tools to help content curation, creation, organizing (via the content hub) and publishing, with workflow controls and calendar, social selling, and analytics. It has discontinued, and the company is no longer operating.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

Content Hub Professional

Content Hub Enterprise

Starter

HubSpot Content Hub

Rallyverse (discontinued)

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Rallyverse (discontinued)

Overview

What is Rallyverse (discontinued)?