What is Raptor Services?
Raptor supports omnichannel market leader with behavioral recommendations using advanced algorithms, data mining and machine learning. The platform collects, learns and recognizes each individual and their interactions – making marketers able to deliver relevant content based on consumer behavior across all platforms and channels.
The behavioral understanding of processed data makes it possible to create individual customer profiles down to a 1:1 scale. Using behavioral recommendations, Raptor Smart Advisor creates memorable user experiences with personalized recommendations of relevant products in real time. The vendor states that customers will increase basket size, and they will return for more as offers become more relevant, increasing customer experience and satisfaction rates.
