TrustRadius Insights
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and …
Starting at $49 per month
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What is RavenTools?
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…
Recent Reviews
Popular Features
- SERP ranking tracking (12)10.0100%
- Site audit / diagnostics (12)10.0100%
- Integration with web analytics tools (12)10.0100%
- Backlink management (12)7.070%
Pricing
Small Biz (2 users)
$49
Cloud
per month
Start (4 users)
$109
Cloud
per month
Grow (8 users)
$199
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Live Raven Tools Walk Through and Demo #2 (May)
YouTube
Raven Demo
YouTube
Features
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What is RavenTools?
RavenTools Video
RavenTools Overview
RavenTools Integrations
RavenTools Competitors
RavenTools Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting.
The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.
The most common users of RavenTools are from Small Businesses (1-50 employees).
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Reviews and Ratings
(62)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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- Recommendations
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.
Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.
Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.
Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.
Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.
Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.
Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.
Users of Raven Tools commonly recommend the following:
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Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.
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Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.
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Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.
It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.
Attribute Ratings
Reviews
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Score 8 out of 10
Vetted Review
Verified User
RavenTools is being used by our marketing department to provide support to our marketing, sales, and product management teams. As the digital media coordinator, it provides me the ability to track the performance of various digital media and campaigns all in one place. I also use the various tools to assist with web development and SEO planning. Additionally, I use the report creation tools to create performance reports for various teams within our marketing department.
Previous to using RavenTools, our company did not have the ability to track digital media statistics. There was also no reporting system to share progress with various team members. The marketing department was struggling to get detailed insights. RavenTools has solved all of these problems.
Previous to using RavenTools, our company did not have the ability to track digital media statistics. There was also no reporting system to share progress with various team members. The marketing department was struggling to get detailed insights. RavenTools has solved all of these problems.
- Customer Service: Anytime I have had an issue or question regarding a RavenTools feature, their customer service team has been very responsive. You [may] expect a response within 24 hours. I do not recall a time I have had to wait more that 2 hours for assistance.
- Data Organization: One thing I truly appreciate about RavenTools is they present their data in a similar fashion to the original data platform. For example, RavenTools Google Analytics Data is organized in the same way you would find it on the Google Analytics website. The makes it extremely easy to find what you are looking for and allows easy use across multiple platforms.
- Easy Setup: Getting started in RavenTools is very simple. All you have to do is link up the accounts for your various brands. No extra coding is needed. The data will auto populate for you.
- Automation: Another great feature is the ability to set up automated reporting. Not only is it useful for those who need to receive the data, but it also serves as an action item for me. I can create a report template for each brand and set it up so I get an email whenever the scheduled report is ready. This reminds me to go in and check on any updates.
- Downtime: There have been instances when I have needed time-sensitive reports and have discovered parts of the system are down. If you are using this software with multiple clients on a daily basis, you may run into some issues. I have experienced everything from reports failing to be updated in real time to not being able to reach the website.
- Limited Platform Integration: While RavenTools does offer a decent amount of data, they seem to be slow to add some platforms. For example, you can't connect your Instagram account and on their website they explicitly say "No plans to develop an integration anytime soon." - which is very unfortunate.
- Dashboard Organization: I guess this could be considered Personal Perfernce, but I think some tools could be better organized on the dashboard. After using RavenTools for 3 years, I still have to search around for certain tools. Let's say I want to do some keyword tracking. I can go to the "Campaign" tab and insert multiple keywords. A week later I want to research those same keywords. If I go under the "Research" tab, none of my keywords are there. I have to go back to the "Campaign" tab, click research, and then I am redirected to the "Research" tab where the information populates. You would think that the information would automatically remain under the "Research" tab, but nope. I would have to go through the "Campaign" tab and repeat the process again just to revisit the keyword information.
- Communication: I feel the communication to users has decreased over time. I appreciate a platform that makes changes to improve the user experience, but I don't feel I am informed of updates. I will go into the dashboard and notice that something has changed or moved unexpectedly. Now I have to go to Google and dig around to find what changed and how to use the new setup. I wish they would go back to creating updated video tutorials.
65%
6.5
76.66666666666667%
7.7
100%
10.0
- RavenTools allows our company to save time and time is money! We are able to review campaign results all from one place.
- While running a campaign, for example AdWords, I use RavenTools to check on daily performance. I can see what is or isn't working. This helps ensure we are using our money for the maximum ROI.
- After we have run a campaign RavenTools helps up navigate the success or failure. This is a great way to debrief and decide how to make the next campaign more profitable.
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.
Yes
All bug reports were solved in a timely manner. When it comes to API issues, those do take some time. However, the customer support team keeps you undated with emails and on their status webpage. I have had representatives email me that the issue has been resolved and then they follow up to ensure I am no longer experiencing issues. If I am, I have had people go out of their way to help me help.
At one point, Google Webmaster Tools changed their authentication process and there was a data failure on RavenTools end. At this time my account had multiple brands. There was a way to go through each individual account and reauthorize the account but that would have taken me a very long time. I reached out to customer service and worked directly with a representative to find a work around. Within the hour I was able to go to one screen and quickly reauthorize each account. It was nice to have someone work on my issue and find the perfect fit for my needs. He could have just told me the only way to do it was going into each account and performing the task one by one, but instead he took the time to find a work around.
- Report Building using RavenTools is very simple and they continue to improve it!
- Adding your various accounts (Analytics, Social Media, AdWords, etc) is very easy to do.
- Finding and understanding data is easy. If you are use to using Google Analytics you will have no problem moving to RavenTools and finding the same data you are use to seeing.
- Scheduling social media posts can be cumbersome. If you are accustomed to using Hootsuite or a similar service, RavenTools will come off as very basic. You are able to schedule a post with text and images but it is difficult to tag a profile or pick a location, etc.
- It does take some time to get used to the dashboard setup. In the beginning, you may become confused when clicking certain metrics. For example, the site auditor gives insights into certain issues with your website. You can click a link which explains why the issue is important or you can click a link that takes you to the live issue. Sometimes the text isn't clear to which link you are actually clicking.
Yes, but I don't use it