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RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and …
Starting at $49 per month
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What is RavenTools?
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…
Recent Reviews
Popular Features
- SERP ranking tracking (12)10.0100%
- Site audit / diagnostics (12)10.0100%
- Integration with web analytics tools (12)10.0100%
- Backlink management (12)7.070%
Pricing
Small Biz (2 users)
$49
Cloud
per month
Start (4 users)
$109
Cloud
per month
Grow (8 users)
$199
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Live Raven Tools Walk Through and Demo #2 (May)
YouTube
Raven Demo
YouTube
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Product Details
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What is RavenTools?
RavenTools Video
RavenTools Overview
RavenTools Integrations
RavenTools Competitors
RavenTools Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting.
The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.
The most common users of RavenTools are from Small Businesses (1-50 employees).
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Reviews and Ratings
(62)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.
Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.
Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.
Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.
Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.
Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.
Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.
Users of Raven Tools commonly recommend the following:
-
Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.
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Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.
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Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.
It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
December 20, 2018
RavenTools : filling the Sweet Spot of Features and Affordability
I use RavenTools on a regular basis to provide clients a quick and easy to review summary of their website and social media analytics and engagement numbers. RavenTools allows me to easily and quickly pull in data analytics from various sources and efficiently combine them into a custom, white-labeled report that I then provide to my clients.
- Centralize data points and resources to a single area and platform for easy access and review
- Visually present data to customers without being overwhelming or cumbersome in data overload
- Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
- I really wish RavenTools provided additional reporting for other social media platforms, particularly right now... Instagram
- If RavenTools could track and report on hashtag engagement across the social media platforms they already integrate with, that would also be a huge benefit.
- Would be great if RavenTools could provide comparison data for reporting based on similar industry types or verticals
70%
7.0
62.5%
6.3
80%
8.0
- As previously stated, RavenTools has been able to fit into a sweet spot for me of affordability and features that have allowed me to continue being a customer for numerous years, back since the early days of the tool.
Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest range of acceptable functionality in areas while still remaining affordable for me.
1
There's only me in my business role where I most frequently use RavenTools. So, I'm using the tool both as Manager, Consultant and Content Creator.
1
No advanced skills are really needed to support or use RavenTools on a regular basis.
- Quick data collection and reporting to client
- Quick optimization task identification and review
- Quick link tracking and building for clients
September 04, 2015
The Essential Search Marketing Tool
RavenTools is used everyday by our search marketing department. We've found it an invaluable tool for tracking outreach, contact information, opportunities, log in details, and other important information for specific sites on a client-level basis. In addition RavenTools connects with the Google Search Console, Google Adwords, Google Analytics, and uses Majestic SEO's backlink data in reports. My favorite tool for new clients is the site audit, which renders a simple but powerful report highlighting issues that need to be fixed like semantic data, visibility issues, and duplicate content or title tags. I highly recommend RavenTools for other SEOs and content marketing teams!
- Organizes contact details, outreach, and log in information for websites.
- Reports: Audits, analytics, performance.
- Easy Integration via browser extensions and API key.
- The chrome extension is very glitchy, please fix.
- I would like to be able to compare one client's links to another's and be given a list of sites that ones has a link from but not the other.
77.5%
7.8
62.5%
6.3
100%
10.0
- Increased efficiency
- Better link tracking
- Improved Organization
- ActiveCollab.com
ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry.
4
SEO pros, link builders, and project managers. But these positions actually encompass many other roles as well such as social media management, content marketing, outreach, branding, etc.
4
I don't think that there is a particular type of skill required to support RavenTools. It is easy to use and learn, and has tools and capabilities that are perfect for the internet marketing industry as a whole. I think the most important skills used inside the dashboard are analytics, link building, content marketing, and performance tracking.
- SEO Project Management
- Link Building
- Content Marketing
- Link Prospecting
- Organizing client data
- Outreach
- Editorial Calendar Integration would be nice
July 01, 2014
RavenTools: The leftover casserole of SEO software
We currently use RavenTools solely within the marketing department to manage and track analytics across three different websites owned by Action Target. One website is dedicated to B2B lead generation while the other two are dedicated to online sales of consumable products. In the past, we've used RavenTools to track social media engagement, compare SEO health of our own sites to competitors', discover backlinks, create automated reports, and perform site audits.
- RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
- RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
- RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
- I've stopped using the automated reports. They still arrive in my inbox every Monday morning, but they're not providing the data I need. One, the great looking graphs that you see online are replaced with really bland graphics that often have scale issues (e.g., the vertical axis on the bounce rate graph goes up to 400% making it impossible to see any kind of variation). Two, you can't drill down the data you want reported. It won't report specific data like conversion rates for mobile and tablet users vs. desktop users. It only reports generic metrics which are rarely actionable and usually don't mean a thing. Three, there are often formatting issues within the report (not a huge issue, but it does look bad when I'm sending it to executives). Four, it's really difficult to make sweeping changes to different reports. If you decide there's a specific stat you want to include in the reports you've already created (not too specific, mind you, because that's not possible), it takes a long time and a lot of effort to make the changes.
- The analytics portion of RavenTools leaves much to be desired. It's basically a reformatting of what you can find in Google Analytics, but without all of the flexibility. I would much rather see my web stats in GA where I can drill down the data and make better comparisons across acquisition, behavior, and conversions. RavenTools recently redesigned the analytics portion of its website to present the numerical data found underneath the line graph on top in a different way, but it mostly just turned it into a sea of red and green boxes that is difficult to read.
- The SEO portion of RavenTools isn't very user friendly and doesn't adequately explain what certain metrics are and how they're calculated. For instance, under Campaign->Site Performance, it shows SEO metrics for your site compared to competitors' sites. Two of the metrics provided by Magestic SEO (Trust Flow and Citation Flow) have the exact same definition and are apparently calculated "by the number citations (sic) to a given URL, (sic) or domain." That tells me nothing. Also, there's no explanation for why Majestic SEO and Moz calculate backlinks so differently. When there's a difference of nearly 100% in those statistics, it make you wonder how accurate they are and what they're actually measuring.
- There are content errors found throughout the RavenTools website. This doesn't necessarily affect the functionality (except when those errors prevent you from understanding what a certain metric is and how it's calculated), but it does reflect on the quality of the service in general. I tend to distrust websites that are full of textual errors, and it tells me that they don't put a lot of effort into the user experience (especially since some of the most glaringly obvious errors haven't been fixed in more than a year).
- Analytical analysis in general has had a great impact on our business objectives, but RavenTools has played a very small part in that. The data that matters comes from drill downs which are difficult to do in RavenTools and impossible to add to the automated reports.
- Google Analytics,Adobe Analytics
We selected RavenTools because it appeared very broad and robust, but upon using it on a regular basis, we realized that it was mostly just a loose conglomerate of data pulled from various sources. It doesn't cross analyze and it doesn't allow for the same flexibility in the data that you'll find from the original source (e.g., Google Analytics). From an analytics standpoint, it's not even on the same plan as GA even though it pulls its data straight from there. Obviously, it's a very inexpensive tool, but you really get what you pay for when it comes to RavenTools.
2
RavenTools is used by the people who manage the online stores and corporate website of our company, but only loosely as the majority of the data can be found more easily in Google Analytics with more flexibility as far as drill downs and segmentation. It is sometimes used for SEO comparisons and site audits, but is not used for PPC functions because it is not as effective as other tools available.
2
If you're using RavenTools for everything it offers, the people supporting it need to have an intimate understanding of SEO, content management, social media, analytics reporting, e-commerce, and PPC.
- Automated reports
- SEO comparisons
- Backlink tracking
- N/A
- We don't plan to. It hasn't lived up to our expectations, and we feel there are better services out there that we're hoping to explore in the near future.