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RavenTools

RavenTools

Overview

What is RavenTools?

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…

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Recent Reviews

TrustRadius Insights

RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and …
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TrustRadius Insights
TrustRadius Insights
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Popular Features

View all 14 features
  • SERP ranking tracking (12)
    10.0
    100%
  • Site audit / diagnostics (12)
    10.0
    100%
  • Integration with web analytics tools (12)
    10.0
    100%
  • Backlink management (12)
    7.0
    70%
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Pricing

View all pricing

Small Biz (2 users)

$49

Cloud
per month

Start (4 users)

$109

Cloud
per month

Grow (8 users)

$199

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Live Raven Tools Walk Through and Demo #2 (May)

YouTube

Raven Demo

YouTube
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

10
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.4
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Product Details

What is RavenTools?

RavenTools Video

RavenTools Overview

RavenTools Integrations

RavenTools Competitors

RavenTools Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting. The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.

Monitor Backlinks, Moz Pro, and CanIRank are common alternatives for RavenTools.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.

The most common users of RavenTools are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(62)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.

Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.

Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.

Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.

Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.

Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.

Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.

Users of Raven Tools commonly recommend the following:

  1. Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.

  2. Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.

  3. Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.

It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.

Attribute Ratings

Reviews

(1-25 of 26)
Companies can't remove reviews or game the system. Here's why
August 01, 2022

RavenTools: Streamlining Reporting

Verified User
Contributor in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RavenTools really helped us streamline monthly reporting tactics. We pre-created reports that are scheduled to send out monthly, the best part was they were easy to edit and quick to change prior to them sending out monthly. RavenTools would give great feedback in regard to website insights, Google analytics, SEO, and advertising online.
March 11, 2020

My Clients Love their Reports

Marli Espinales | TrustRadius Reviewer
Marli Espinales
Internet Marketing Director and Consultant
Clicc Media Inc (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you would like to streamline your marketing reports for clients, this is a great option. It can run a bit pricey depending on how many clients you have and how many keywords you are looking to rank or links looking to add, etc. But overall, they do provide a significant amount of tools to track a lot of data under one roof. If you are dealing with 5 clients or fewer this might not be the most affordable route (this could also depend on your monthly revenue).
December 20, 2018

RavenTools : filling the Sweet Spot of Features and Affordability

Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Wonder Labs (Internet, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The challenge I've frequently faced is finding a tool that fits a sweet spot of providing plenty of resources and functionality while also maintaining affordability for a small independent consultant like myself. Raven has been able to maintain that sweet spot for me for quite some time. Their customer service is also generally responsive and although it would be nice if they could move quicker on releasing some new and needed features, their price point still makes it very attractive compared to their other larger competitors.
April 25, 2018

A Great All-around Tool

Geoffrey Hoesch | TrustRadius Reviewer
Geoffrey Hoesch
CEO (Chief Executive Officer)
Dragonfly Digital Marketing (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RavenTools is particularly useful for developing WYSIWYG reports for clients. These reports are fairly superficial, but typically all you'd need for clients. It may not be appropriate if you need to drill deep into Google Analytics in your reporting.
May 01, 2017

RavenTools - a Great Tool for the Digital Marketer Looking to Do It All

Lakita Marshall | TrustRadius Reviewer
Lakita Marshall
Digital Media Coordinator
LiDestri Food & Drink (Food & Beverages, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
February 23, 2016

Good for Small to Mid Size Businesses, Reports Are Underwhelming

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for small businesses with easy to manage social platforms or those who are looking to improve search ranking. Their in-depth site audit tool is the primary reason we've been a customer for so long.

For big businesses with active social presence on several platforms or those who need to provide impressive reporting, this software would not be the best fit.
January 26, 2016

RavenTools a good fit for modest SEO needs, but not the best solution for deep SEO needs

Verified User
Manager in Marketing
Translation and Localization Company, 1001-5000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RavenTools is not as well suited for a pure SEO tracking platform as it was years ago, but for people with minimal SEO tracking needs it can still function appropriately. It wasn't as useful for our company for SEO so we eventually added Moz.
September 11, 2015

SEOh no you don't. Raven for Moz because... well I like it.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 1-10 employees
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is better suited to manage a paid search campaign rather than SERP tracking. Maybe I went in expecting something different, but once they lost their ability to do SERP tracking, even though it isn't something that determines the success of your campaign; it made it more difficult to speak to client's concerns because all they care about are SERP rankings.
September 04, 2015

RavenTools for SEO tracking and reporting

Shawn Livengood | TrustRadius Reviewer
Shawn Livengood
Director of Inbound Marketing
GPO (Marketing and Advertising, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RavenTools is better for report aggregation than it is for measuring SEO and PPC performance. Much of its capability can be replicated via automated reports in AdWords/Google Analytics, but if you want to save some time in setting that up, RavenTools might be useful for you and your organization.
September 04, 2015

The Essential Search Marketing Tool

Jennifer Long | TrustRadius Reviewer
Jennifer Long
Internet Marketing Manager | SEO Specialist
Clicked Solutions (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RavenTools is well suited for online marketers and content marketers. I don't think it is necessarily the best tool for paid search marketers because they do not need all of the link tracking and outreach tools in the software.
July 08, 2015

Easily Integrate Marketing Data with RavenTools

Amy Odhner | TrustRadius Reviewer
Amy Odhner
Search Engine Marketing Manager
Merrick Towle (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would definitely recommend RavenTools to a colleague. They are very open to feedback regarding additional features we would like to see. Additionally, they are great at providing webinars on how to best use their products. We have increased our utilization of RavenTools every time we have watched on of the webinars.

These reports are most useful to presenting data to non-analysts. A hard-cord analytics person might want to dig deeper into the data. RavenTools is best at providing a high-level overview of the information. With that said, I think Raven is an excellent reporting solution.
December 18, 2014

RavenTools - Indispensable Product, Despite Glitches

Verified User
Employee in Marketing
Internet Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
To my knowledge, there isn't a competitor that does what RavenTools does at the same level. Although there are some issues with RavenTools (mostly just technical problems that need to be ironed out), I would still highly recommend the tool to anyone in SEO and internet marketing. The organization, categorization, and reporting is absolutely fantastic, and I don't know what I would do without it.
November 26, 2014

RavenTools Remains our Favorite Tool

Bret Williams | TrustRadius Reviewer
Bret Williams
E-Commerce Business Manager
Goode Company BBQ Hall of Flame (Retail, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
RavenTools is not ideal for a beginner in the SEO/PPC space. Because of the lack of a set-up wizard, it's really more for people who already have a sense of what integrated services are available, such as Webmaster tools, AdWords, social media, etc. We're just now exploring the "Tasks" functionality, but it's not front and center, and for the longest time was ignored.
July 01, 2014

RavenTools: The leftover casserole of SEO software

Laren Helms | TrustRadius Reviewer
Laren Helms
Public Relations & E-commerce Manager
Action Target (Consumer Goods, 201-500 employees)
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
RavenTools attempts to amalgamate SEO, content management, social media, web analytics, e-commerce, PPC, and email marketing into one platform. I would suggest it only if you have one person doing all of those things (which you really shouldn't anyway). It doesn't really make sense for a team because there are far more robust tools available for each of those individual parts, and a free program like Google Analytics can cover the majority of those categories with added flexibility.
June 30, 2014

Great for reporting, lacking in analysis

Verified User
Analyst in Marketing
Marketing and Advertising Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The 6 rating splits the difference between agency and in-house. Agency, I'd give it an 8, especially if you have a lot of low-touch clients—the type that pay you a couple thousand a month for monitoring, reporting, and occasional consultation. If your agency has a more integrated model with regard to its clients, and you're in on calls all the time with different stakeholders in the org and doing work for the client every day, you're definitely bumping up against the limits of what Raven can do for you. And if you're in-house, I'd give this a 4. I can't see what RavenTools would do for you unless your internal customer really likes slick reporting and doesn't demand much from you, or unless SEO is a very small part of your job—in which case you're probably better off paying someone else to pull RavenTools reports for you.
June 24, 2014

Quote the Raven

Mathew Riexinger | TrustRadius Reviewer
Mathew Riexinger
VP of Online Marketing
mriexinger@gmail.com (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Like any marketing software, it's not going to target every single type of business that's out there. One type of business that comes to mind that it wouldn't be the most effective to use with is actors/actresses, and other entertainment careers. The key questions to ask during the selection process I believe is the easiest, and most effective at the same time would be "What online areas of your business are you looking to improve on, and on a scale of 1-10 (1 - being not very much and 10 - being very much), how interested are you in each of the areas that you just stated?"
June 22, 2014

An honest review of a great product (in my opinion!)

Kyle Sherwood | TrustRadius Reviewer
Kyle Sherwood
Director of Online Marketing
Extima Web Design (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is built for SEOs and anyone who is genuinely interested in how their site or their client's websites are being received by search engines and how they're performing in the SEO world. If you're not in need of detailed SEO data there are other free tools you can use to get a general idea.
June 20, 2014

RavenTools allows you to do more than "wing it" in online marketing!

Mary Brautigan | TrustRadius Reviewer
Mary Brautigan
Senior Account Director
DataSite Colocation (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think for a small or one person marketing team it is great as it helps make research more efficient. Also for agencies who are trying to manage multiple clients it provides efficiencies and the ability to have a cohesive reporting system that keeps the history and research information all in one place.
June 17, 2014

A Good Tool at a Great Price

Steve Jones | TrustRadius Reviewer
Steve Jones
Web Developer & Search Consultant
Convergent Digital Marketing (Online Media, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.
May 14, 2014

An In-House's Review of RavenTools

Brian Cox | TrustRadius Reviewer
Brian Cox
Director of SEO & Content Strategy
RushOrderTees (Marketing and Advertising, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It depends what your business goals are and the needs you have. I am now using Moz, which partners with a couple other awesome tools - specifically Followerwonk, which is fantastic for gaining insights into your Twitter accounts. The suite of tools Moz offers is fantastic as well.

RavenTools works great if you are solely interested in your search presence. As mentioned, I loved the reporting, and would say that RavenTools reporting is definitely ahead of Moz right now. I've had a few issues with Moz custom reports over the past few weeks and have had to contact support a couple times.
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