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ReachMail

ReachMail

Overview

What is ReachMail?

ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

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Recent Reviews

TrustRadius Insights

ReachMail is a versatile platform used by organizations to distribute newsletters, event announcements, and other notifications to their …
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OFFERS A LOT OF VALUE

10 out of 10
May 16, 2020
We reach out to referral partners and former clients with informative postings related to the legal services we provide.
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ReachMail Rocks

10 out of 10
March 04, 2020
We use ReachMail to send a large volume of emails that promote our services and those of others. ReachMail allows us to effectively reach …
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Popular Features

View all 20 features
  • List management (8)
    10.0
    100%
  • Dashboards (8)
    10.0
    100%
  • Standard reports (9)
    9.0
    90%
  • WYSIWYG email editor (7)
    9.0
    90%
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Pricing

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Basic

$9.00

Cloud
per month

Prro

$29.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.7
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

9.7
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.8
Avg 8.5
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Product Details

What is ReachMail?

ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email.

ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

ReachMail Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Email Accessibility Tools
  • Supported: Spelling and Grammar Check
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control

Additional Features

  • Supported: Posts email content to social media with the check of a box.
  • Supported: Integrated List Cleaning and hygiene
  • Supported: Drip campaigns with AutoResponders.
  • Supported: A/B message testing.
  • Supported: Live customer support

ReachMail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

Mailchimp, Constant Contact, and Twilio SendGrid are common alternatives for ReachMail.

Reviewers rate Dynamic content and Ability to test dynamic content and A/B testing highest, with a score of 10.

The most common users of ReachMail are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(18)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

ReachMail is a versatile platform used by organizations to distribute newsletters, event announcements, and other notifications to their supporters and stakeholders. Many users have found it to be easy, intuitive, and top of the line for sending newsletters. Its convenience extends beyond email with the ability to share content across an organization's social media presence. ReachMail is not only useful for communication within an organization but also for reaching out to external audiences. For example, sales departments utilize it to send mass emails to numerous cold prospects at once, making it easier to find potential leads. ReachMail is comparable to other popular mass email tools like HubSpot and Mailchimp in terms of its effectiveness.

One organization that has benefitted greatly from ReachMail is Aon Affinity's interactive marketing team. They leverage the platform to deploy multi-wave email marketing campaigns and generate business for their life and health insurance solutions. With hundreds of thousands of recipients to stay in contact with on a weekly basis, ReachMail has proven to be the fastest and most cost-effective way for Aon Affinity to achieve this goal. Moreover, the knowledgeable customer support provided by ReachMail has been invaluable in guiding non-technical users through the platform.

Legal service providers have also found value in using ReachMail as a means of reaching out to referral partners and former clients with informative postings. By utilizing this platform, they can invite consumers and business owners to webinars and offer marketing services. The challenge of communicating with large contact lists is addressed by ReachMail, enabling users to see results and make adjustments for better engagement. Furthermore, the marketing department benefits from ReachMail's ability to professionally communicate promotions, education, and customer service on behalf of various clients and business units.

Overall, ReachMail serves as a reliable solution for organizations across various industries who seek an efficient way to distribute emails, reach large contact lists, engage potential customers, and communicate effectively with internal teams or external audiences.

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Kindred Alana | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
So ReachMail is up there with HubSpot and Mailchimp, we've used this web platform to keep up with our clients to send reminders and scope new networks of people we can work with pretty efficiently the platform is easy to use to send emails out and helps focus on the right people we want to reach.
  • The Campaign Analytics has helped very much
  • Also the activity tracking we've used to stay on top
  • The dashboard isn't to complicated either with the tutorials provided
  • I like the tutorials they have helped figure most of my issues out
  • The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
  • Not to many bad things to say really, even customer service is fast, maybe it could be faster?
To a colleague definitely knowing my type of business we reach out to a lot of people daily and having software that keeps you organized can really help to have more mental space. The analytics and reminders have helped to much as well as the dashboard of information and reports
Mary Kelly | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We reach out to referral partners and former clients with informative postings related to the legal services we provide.
  • Very helpful with setting up email appearance.
  • Gives very good advice on how to promote your company.
  • Very easy to reach.
  • Really nothing. They help you learn the program and once you get going it is relatively easy. Any questions, they are very accessible. I am not super computer literate and they just patiently help me along.
We are a small company and their pricing is affordable for us. We are very pleased and can't think of a scenario where it would be less appropriate.
March 04, 2020

ReachMail Rocks

Score 10 out of 10
Vetted Review
Verified User
We use ReachMail to send a large volume of emails that promote our services and those of others. ReachMail allows us to effectively reach thousands of people with our email promotion at a value price. The system is very easy to work with!!
  • Template creation
  • High enough inbox delivery
  • Easy file uploads
  • Quality customer service
  • More regular adding of IP addresses to my account even if it would be a small charge
Well suited for sending email in volume.
Jamie Caroland | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Reachmail is currently used across the whole organization for newsletters, event, and announcement distributions. It fills in the gaps to reach supporters and stakeholders who may not use other social media, who may have missed other media posts, and who may need multiple notification media reminders. It is also a very convenient platform for sharing across the organization's social media presence.
  • Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
  • Image library. Generous storage space as part of free accounts.
  • Content and assets. Free storage space for docs and links.
  • Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
  • Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
  • Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
  • Adjusting text and background color choices can be tricky.
  • ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.
The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
Linda Wilson-Gordon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using ReachMail to invite both consumers and business owners to informational webinars and to offer our Marketing Services. ReachMail addresses the challenge of reaching large contact lists and allowing us to see results so that we may adjust either our message or our list in order to achieve better engagement results.
  • Assistance on creating an engaging email.
  • Easily segmenting lists.
  • Initial set-up videos would be very helpful.
If a company has a subscriber list they need to contact frequently, ReachMail is an excellent choice for keeping that list up to date. Their list cleaning service is cost-effective, and helps prevent bounces and rejects.
Francesca De Grandis aka Outlaw Bunny | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service. Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical folks. Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead.
  • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
  • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
  • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
  • I’ve had no problems with them, they’re that good! Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses. Next time around, whatever problem I had doesn’t exist anymore, because they fixed whatever has caused problems. Remarkable!
I wouldn’t know because I only know my own experiences with them. But I will say these folks are so knowledgeable about mass mailing marketing and so commited to serving their customers that I suspect their service would meet the needs of anything from large corporations to solopreneurs.
November 03, 2017

For Sales it Fails

John Cupoli | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
I signed up to be able to reach chunks of my prospect database at once. I was testing it for the whole sales department. The problem a mass email tool would solve is being able to touch numerous cold prospects at once to try and find folks to raise their hands.
  • Importing lists is very easy and they do a good job lining up the different fields automatically.
  • Message creation is simple and you can get a mass email set up within minutes.
  • Sent messages look horrendous. I sent a test to my manager and it comes across with an unsubscribe message in the header. I'm fine with the ones in the footer, but on a paid service you shouldn't be forced to have an additional unsubscribe link in the header. The final message looked sloppy due to the additional text. It's not something I could feel good about sending out to a potential customer.
If you are sending out a graphical email like a newsletter the multiple unsubscribe links probably won't be as jarring. That said, if you are in a sales role and are using it to send out a text email to portion of your database it looks incredibly unprofessional and sloppy. It doesn't seem like it would be a fit for a sales role.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Reachmail is being used by the marketing department to deploy emails on behalf of our various clients/business units.
  • Creating and sending emails is easy and straightforward.
  • The reporting interface is intuitive.
  • It would be useful if there was an option to export email results (sends, opens, clicks, etc.) for all email sent within an account for a particular time period. Currently, reporting metrics can only be accessed by campaign/group and it makes it a very long a tedious process to analysis email performance across sends within a month, quarter or year.
Colleagues of mine have found reachmail to be easier to set up and send emails than other systems like exact target.
Adam Weller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our interactive marketing team at Aon Affinity uses ReachMail to deploy multi-wave email marketing campaigns to help generate business for our life and health insurance solutions. Our department is the sole user of ReachMail, as the rest of our organization uses ExactTarget. We utilize ReachMail to address our hundreds of thousands of recipients on a weekly basis and offer them a variety of insurance products. It's the fastest and cheapest way to keep in contact with these individuals.
  • The interface is very easy to use.
  • The report offers a wide variety of metrics, including mobile opens and percentages.
  • The organization and easy implementation of Suppression Lists is very helpful.
  • Fast, robust asset library.
  • There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
  • It would save a lot of time if we had the ability to upload multiple images or assets at once.
  • There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We used Reachmail for our email marketing campaigns within the marketing department only. Reachmail helped us easily and professionally send out communication to our customers regarding promotions, education, customer service, etc...
  • Very easy to use. Unlike other email creation / distribution systems that require heavy HTML coding knowledge - Reachmail provides a simple plug-n-play alternative.
  • Easy to navigate. It's not too deep which helps beginners find their way around.
  • Good amount of analytics for determining the success of an email campaign.
  • The process for choosing distribution lists could be better. It's not easy to select the contacts you want and DON'T want. If you want to omit certain contacts you need to create an entire new list and upload it to the system
  • No email marketing automization or lead generating capabilities.
  • It would be awesome if you could create one email and then have that one email go out to two seperate lists from two different people without having to copy the email and coordinate the lists seperately.
If anyone is looking for an easy way to send out professional email communication without worrying about lead / nurture campaigns or marketing automization - I would definitely recommend Reachmail. For professional marketing agencies, this is not as robust a service as others.
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