TrustRadius: an HG Insights company

ReachMail

Score9.7 out of 10

21 Reviews and Ratings

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What is ReachMail?

ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features ReachMail has to offer, as determined by TrustRadius' reviewers.
Based on 21 ratings of ReachMail's features
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Top Performing Features

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 8

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.5

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 8.1

Areas for Improvement

  • Image Validation

    This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

    Category average: 8.5

  • Spelling and Grammar Check

    This feature checks emails for spelling and grammatical mistakes before they are sent out.

    Category average: 8.8

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 8

Reviews

What users are saying about ReachMail.
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Best Content Syndication Provider

Incentivized
Verified User
Vice-President in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use ReachMail for content syndication campaigns to attract new leads and targeted ABM lists with specific ICP criteria. This helps us expand our reach and drive educational content on key topics. We are also able to apply intent keywords to audience parameters to better align with prospects that are in market for our solution.

Pros

  • Content Syndication
  • Dynamic Segmentation
  • Email blasts

Cons

  • More niche install base groups
  • Expanded intent topics

Return on Investment

  • Drives consistent lead volume within ICP
  • Supports brand awareness efforts

Usability

Alternatives Considered

INFUSE

Other Software Used

Zapier, Jotform, Webflow

Helps SMB's reach clients like never before and at affordable costs

Incentivized
Kindred AlanaView profile
Inside Sales in Sales at SpotOn (501-1000 employees employees)

Use Cases and Deployment Scope

So ReachMail is up there with HubSpot and Mailchimp, we've used this web platform to keep up with our clients to send reminders and scope new networks of people we can work with pretty efficiently the platform is easy to use to send emails out and helps focus on the right people we want to reach.

Pros

  • The Campaign Analytics has helped very much
  • Also the activity tracking we've used to stay on top
  • The dashboard isn't to complicated either with the tutorials provided

Cons

  • I like the tutorials they have helped figure most of my issues out
  • The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
  • Not to many bad things to say really, even customer service is fast, maybe it could be faster?

Return on Investment

  • Organized a lot more with the information and reminders
  • The formatting is complicated till you watch a tutorial, but there are a lot
  • Even the dashboard isn't that complicated so I'd many age groups can use this

Alternatives Considered

Mailchimp and HubSpot CRM

Other Software Used

HubSpot CRM, Mailchimp, Drip Ecommerce CRM

Reachmail--5K contacts and 15K emails monthly, no fee. No kidding!

Incentivized
Jamie CarolandView profile
Independent Consultant at Challengers Independent Living, Inc. (11-50 employees employees)

Pros

  • Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
  • Image library. Generous storage space as part of free accounts.
  • Content and assets. Free storage space for docs and links.

Cons

  • Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
  • Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
  • Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
  • Adjusting text and background color choices can be tricky.
  • ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.

Return on Investment

  • Enhanced target audience reach for fundraising events, a definite positive.
  • Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
  • Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
  • No negative impacts on business objectives.

Alternatives Considered

Constant Contact and MailChimp

Other Software Used

QuickBooks Online, QuickBooks Premier, Apricot by Social Solutions, OneNote, Dropbox, Google Forms, Google Drive

Usability

OFFERS A LOT OF VALUE

Mary KellyView profile
Public Benefits Coordinator & Notary in Legal at Arizona Mobile Attorneys (1-10 employees employees)

Pros

  • Very helpful with setting up email appearance.
  • Gives very good advice on how to promote your company.
  • Very easy to reach.

Cons

  • Really nothing. They help you learn the program and once you get going it is relatively easy. Any questions, they are very accessible. I am not super computer literate and they just patiently help me along.

Return on Investment

  • We do not have client contact usually after work is done so it is a nice reminder that we are out there.
  • Our ROI is about 8%.

ReachMail simplifies our lives!

Incentivized
Linda Wilson-GordonView profile
Marketing Director in Marketing at North Star Marketing Group (1-10 employees employees)

Pros

  • Assistance on creating an engaging email.
  • Easily segmenting lists.

Cons

  • Initial set-up videos would be very helpful.

Other Software Used

GetResponse, Join.me, RingCentral

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