Name: Reachpeople
Price: 2500 USD
Author: Reachpeople

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Batch Management Software

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Digital Rights Management (DRM)

Document Management

Dropshipping

Electronic Signature

Operational Analytics

Enterprise

Accounting

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

Payroll

Recruitment Agency

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printing

AI Governance

Application Lifecycle Management (ALM)

Cloud Storage

Consulting and Advisory Services

Content Delivery Networks (CDN)

Data Fabric

Data Recovery Service

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Managed File Transfer (MFT)

Network Performance Monitoring

Office Migration and Repair

Robotic Process Automation (RPA)

System Monitoring

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Blogging

Competitive Intelligence

Content Management

Email Marketing

Local Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Web Analytics

Wholesale Marketplace

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Access Security Brokers

User and Entity Behavior Analytics (UEBA)

Security

Architecture

Camp Management

Chargeback Management

Dental

Digital Forensics

Nonprofit CRM

Plagiarism Checker

Vertical-Specific

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The Reachpeople Marketing Cloud is a solution designed to optimize marketing activities and drive revenue through personalized customer experiences. According to the vendor, this comprehensive platform is suitable for businesses of all sizes, including small enterprises and large corporations. Marketing professionals, e-commerce companies, automotive industry players, real estate firms, and travel and accommodation businesses are among the intended users of Reachpeople Marketing Cloud.

## Key Features

**Marketing Automation**: According to the vendor, Reachpeople Marketing Cloud enables the automation of marketing activities across different channels, providing personalized customer experiences through targeted campaigns. It aims to streamline marketing processes and improve efficiency.

**Marketing Analytics**: The vendor claims that Reachpeople Marketing Cloud utilizes predictive marketing data to make informed decisions. It provides insights into marketing performance and campaign effectiveness, enabling tracking and analysis of key marketing metrics. It is said to help optimize marketing strategies based on data-driven insights.

**Customer Experience Analytics**: Reachpeople Marketing Cloud allows users to track and analyze end-to-end customer journeys, providing real-time visibility into customer interactions and behaviors. According to the vendor, this feature enables immediate action to enhance customer experience and helps identify areas for improvement and optimize customer touchpoints.

**Advertising Analytics**: The vendor states that Reachpeople Marketing Cloud optimizes Google Ads and Facebook Ads spending. It aims to help target customers more effectively and efficiently, providing insights into advertising performance and ROI. The feature is said to help optimize advertising strategies and improve campaign effectiveness.

**E-mail Marketing**: Reachpeople Marketing Cloud enables users to send bulk or personalized e-newsletters. According to the vendor, it ensures guaranteed inbox delivery of email campaigns, helping build awareness and increase sales through targeted email marketing. The feature provides reports and analytics on email campaign performance.

**Smart Pop-up**: Reachpeople Marketing Cloud allows users to create pop-up campaigns for newsletter requests, coupon-based campaigns, and product suggestions. The vendor claims that this feature helps increase sales and build awareness through targeted pop-ups. It provides reports and analytics on pop-up campaign performance and enables cart reminder pop-ups to recover abandoned carts.

**Push Notification**: According to the vendor, Reachpeople Marketing Cloud enables users to create push notification campaigns quickly and easily. It aims to help reach customers instantly and effectively, providing personalized push notifications based on customer interests. The feature also enables cart reminder push notifications to recover abandoned carts.

**WordPress Popup Builder**: Reachpeople Marketing Cloud provides a user-friendly interface for building customized pop-ups for WordPress websites. According to the vendor, it offers various customization options for pop-up design and behavior. The feature is said to integrate seamlessly with WordPress websites.

**Privacy Policy**: The vendor claims that Reachpeople Marketing Cloud ensures compliance with data privacy regulations. It provides transparency on data collection and usage, outlining the measures taken to protect customer data. The feature aims to help build trust and maintain customer privacy.

**Social Media Integration**: Reachpeople Marketing Cloud integrates with popular social media platforms like Facebook, Twitter, and Instagram. According to the vendor, it enables seamless sharing of marketing content on social media. The feature provides insights into social media engagement and performance, aiming to help expand reach and increase brand visibility.

Basic

Plus

Growth

Amplitude Analytics

Free

Team

Business

Twilio Segment

Reachpeople

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Reachpeople

Overview

What is Reachpeople?