Name: Reaktion
Author: Reaktion

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Image Recognition

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Workflow

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Network Adapters (CNAs)

Custom Software Development Services

Data Integration

Data Privacy Management

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

NoSQL Databases

Privileged Access Management

Release Management

Server Management

Tape Storage

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Mapping

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Headless eCommerce

eCommerce Analytics

Sales

Animation

Computer-Aided Design (CAD)

Construction Workforce Management

Loan Servicing

Patient Engagement

Vertical-Specific

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Reaktion is an ecommerce marketing analytics platform that aims to assist ambitious ecommerce agencies and fast-growing ecommerce companies in improving their tracking accuracy, gaining deep customer lifetime value insights, and automating reporting and real-time marketing dashboards. According to the vendor, Reaktion is tailored to ambitious ecommerce agencies and fast-growing ecommerce companies and is used by professionals and industries such as Ecommerce Agencies, Digital Marketing Professionals, Ecommerce Businesses, Marketing Managers, and Advertising Agencies.

## Key Features

**Marketing Attribution**: According to the vendor, Reaktion provides marketing attribution capabilities that offer users deep insights into the platforms that contribute to their bottom line. Users can set their preferred attribution model and gain a clear overview of their digital marketing performance.

**Creative Cockpit: See which Ads Generate Profit**: Reaktion's Creative Cockpit allows users to analyze the performance of their ads from various marketing channels in one platform. According to the vendor, users can compare metrics such as hook rate, number of new customers, lowest CAC, and gross profit to identify profitable creatives.

**Customer Lifetime Value (LTV/CLV)**: Reaktion offers a customer lifetime value analysis that allows users to track and analyze revenue and profit gained after different time periods. According to the vendor, users can gain insights into the value generated from 1st-time transactions, 10 days, 30 days, 60 days, 180 days, and lifetime.

**Ecommerce Agency? Get All your Clients’ Performance in One View**: Reaktion is designed for ecommerce agencies, enabling them to access and view the performance of all their clients in one single view. According to the vendor, this feature helps agencies easily identify if any client accounts require attention.

**Server-side Tracking**: Reaktion offers server-side tracking capabilities that aim to maximize the potential of marketing channels. According to the vendor, this advanced tracking solution provides precise and detailed sales data to fuel marketing campaign optimization.

**Marketing Profit Optimization**: According to the vendor, Reaktion's marketing profit optimization feature allows users to optimize their Facebook Ads and Google Ads campaigns for profit. Users can utilize advanced integrations with conversion APIs to scale profits, not just revenue.

**Ecommerce Reports and Dashboards**: Reaktion provides users with a reporting tool to create customized reports and dashboards tailored to their needs. According to the vendor, users can access important ecommerce and marketing metrics in near real-time and work with KPIs alongside their colleagues and clients.

**Facebook Ads Leads ROI Tracker**: Reaktion offers an ROI tracker specifically for Facebook Ads leads. According to the vendor, users can monitor the ROI of all their Facebook Ads leads and granulate the performance from the campaign, ad set, ad, or lead form.

**Klaviyo Cockpit and Reporting**: Reaktion integrates with Klaviyo, allowing users to easily access and analyze the performance of their Klaviyo campaigns and flows. According to the vendor, this integration provides valuable insights for users.

**Agency Dashboards**: Reaktion provides agency dashboards that allow users to see the performance of all their clients in one single view. According to the vendor, this feature helps agencies identify which client accounts require attention.

Freelancer

Agency

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

Essential

Core

Reaktion

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

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Reaktion

Overview

What is Reaktion?