Reaktion

Reaktion is an ecommerce marketing analytics platform that aims to assist ambitious ecommerce agencies and fast-growing ecommerce companies in improving their tracking accuracy, gaining deep customer lifetime value insights, and automating reporting and real-time marketing dashboards. According to the vendor, Reaktion is tailored to ambitious ecommerce agencies and fast-growing ecommerce companies and is used by professionals and industries such as Ecommerce Agencies, Digital Marketing Professionals, Ecommerce Businesses, Marketing Managers, and Advertising Agencies.

Key Features

Marketing Attribution: According to the vendor, Reaktion provides marketing attribution capabilities that offer users deep insights into the platforms that contribute to their bottom line. Users can set their preferred attribution model and gain a clear overview of their digital marketing performance.

Creative Cockpit: See which Ads Generate Profit: Reaktion's Creative Cockpit allows users to analyze the performance of their ads from various marketing channels in one platform. According to the vendor, users can compare metrics such as hook rate, number of new customers, lowest CAC, and gross profit to identify profitable creatives.

Customer Lifetime Value (LTV/CLV): Reaktion offers a customer lifetime value analysis that allows users to track and analyze revenue and profit gained after different time periods. According to the vendor, users can gain insights into the value generated from 1st-time transactions, 10 days, 30 days, 60 days, 180 days, and lifetime.

Ecommerce Agency? Get All your Clients’ Performance in One View: Reaktion is designed for ecommerce agencies, enabling them to access and view the performance of all their clients in one single view. According to the vendor, this feature helps agencies easily identify if any client accounts require attention.

Server-side Tracking: Reaktion offers server-side tracking capabilities that aim to maximize the potential of marketing channels. According to the vendor, this advanced tracking solution provides precise and detailed sales data to fuel marketing campaign optimization.

Marketing Profit Optimization: According to the vendor, Reaktion's marketing profit optimization feature allows users to optimize their Facebook Ads and Google Ads campaigns for profit. Users can utilize advanced integrations with conversion APIs to scale profits, not just revenue.

Ecommerce Reports and Dashboards: Reaktion provides users with a reporting tool to create customized reports and dashboards tailored to their needs. According to the vendor, users can access important ecommerce and marketing metrics in near real-time and work with KPIs alongside their colleagues and clients.

Facebook Ads Leads ROI Tracker: Reaktion offers an ROI tracker specifically for Facebook Ads leads. According to the vendor, users can monitor the ROI of all their Facebook Ads leads and granulate the performance from the campaign, ad set, ad, or lead form.

Klaviyo Cockpit and Reporting: Reaktion integrates with Klaviyo, allowing users to easily access and analyze the performance of their Klaviyo campaigns and flows. According to the vendor, this integration provides valuable insights for users.

Agency Dashboards: Reaktion provides agency dashboards that allow users to see the performance of all their clients in one single view. According to the vendor, this feature helps agencies identify which client accounts require attention.