LeaseLabs by RealPage

Formerly Lead2Lease

LeaseLabs by RealPage is a marketing platform designed for the multifamily industry. According to the vendor, it offers a range of digital marketing products and services that aim to centralize marketing efforts, maximize return on investment (ROI), and guide prospects through their renter's journey. LeaseLabs is suitable for property management companies, real estate developers, and apartment communities of all sizes, providing them with tools and solutions to enhance their marketing strategies.

Key Features

Website Pro: According to the vendor, this feature offers fully custom and ADA compliant websites for apartment marketers. It utilizes Scrolling Page Architecture™ to provide a unique user experience and is optimized for improved user experience and conversion rates. Contact forms and SEO optimization are included to maximize lead generation.

Branding and Creative: The vendor states that LeaseLabs conducts comprehensive research on the target market and translates the findings into compelling brand concepts. It develops brand messages that aim to resonate with the demographic and creates strategic collateral and signage to drive lease-up. The goal is to build a brand that speaks to the target demographic across multiple channels.

Search Marketer: According to the vendor, this feature enhances search engine presence and visibility through paid search, remarketing, and call tracking. It optimizes the budget to build a strong brand presence across popular search networks and tracks campaign success with conversion-optimized landing pages. Remarketing techniques are utilized to re-engage past website visitors.

Email Marketing System: The vendor claims that LeaseLabs offers a robust email platform for lead generation and resident communication. It includes a drag-and-drop editor for easy customization and nurtures leads through automated email workflows. A built-in CRM and reporting suite are provided for tracking campaign success.

Content Marketing: According to the vendor, this feature crafts custom, hyper-local content written by local content creators. It aims to enhance SEO efforts and increase organic search traffic by highlighting local events, trending topics, and local hotspots. Blog layouts can be customized to match branding.

Reputation Management: LeaseLabs, as per the vendor, monitors and improves digital reputation across social and listing websites. It responds directly to reviews on Facebook, Google, and Yelp, verifies and updates listing information across industry-specific directories, and generates reviews to improve search engine rankings.

Social Media Optimization: According to the vendor, this feature aims to increase engagement, traffic, and leads through targeted social media campaigns. It provides cohesive messaging aligned with branding and creates custom-designed social pages for a brand-cohesive look. Relevant and engaging content is consistently posted.

Search Engine Optimization: LeaseLabs, according to the vendor, builds search engine equity and aims to increase organic search traffic. It performs competitive analysis and keyword research, implements technical onsite optimizations and offsite link-building campaigns, and aims to improve search engine rankings and visibility.

LeaseLabs ONE Dashboard: The vendor claims that this advanced online reporting dashboard provides easy-to-read analytics in real-time and historical data on websites, SEO, social media, and more. It offers a granular view at the per property, regional, or portfolio level. Automated monthly reports with key performance indicators and trend charts are generated.

Content Management System: According to the vendor, LeaseLabs provides a highly customized CMS platform for multifamily-specific website content. It is stable, secure, and self-healing with an auto-scaling platform. Editable content is reflected in real-time with automatic image optimizations. Seamless integrations with property management software are also available.