Name: Reasonable Spread
Price: 15 USD
Author: Reasonable Software House

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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Simple and Hassle-free: Users have found Reasonable Spread to be a simple and hassle-free tool for email marketing and newsletter management. Several reviewers have appreciated its user-friendly interface, which allows them to navigate and use the software without any hassle. This simplicity contributes to an efficient email marketing process.

Extensive Feature List: Many users have praised Reasonable Spread for its extensive feature list that caters to their email marketing needs. They appreciate being able to create attractive HTML email newsletters, send personalized messages, build and manage mailing lists, as well as track opens and clicks in real-time. The wide range of features enhances the effectiveness of their email campaigns.

Responsive Customer Support: Reviewers value the excellent customer support provided by Reasonable Spread. They mention that whenever they need assistance, the support team is readily available and provides prompt solutions. This responsive customer support adds value to their experience with the software, ensuring that they can address any issues or concerns effectively.

Complexity and Lack of User-Friendliness: Some users have found Reasonable Spread to be complex and not user-friendly, making it difficult for new users to navigate the software effectively.

Server-Side Issues and Inadequate Support Response: Several reviewers have reported facing server-side issues with Reasonable Spread. Additionally, they have expressed frustration with the lack of proper response from the support team when seeking assistance for these problems.

Inefficient Recipient Selection for Email Sending: Users have mentioned that manually selecting recipients for email sending in Reasonable Spread is time-consuming. They suggest that improvements could be made in this area to streamline the process and save time for users.

Reasonable Spread has gained recognition for its effectiveness in simplifying newsletter management tasks. Users have praised the software for its user-friendly interface, which allows them to effortlessly schedule emails, check reports, and manage their email campaigns. The tool's simplicity has made it accessible to a wide range of users, ensuring that even those without extensive technical knowledge can navigate and utilize the features with ease. By enabling users to send multiple emails in one go, Reasonable Spread has significantly reduced the time and effort required to complete email tasks, resulting in increased efficiency.

One of the key use cases of Reasonable Spread lies in its permission-based email marketing features. Users have reported that these features have been instrumental in sending targeted emails for promotions, discounts, and announcements. By segmenting their email lists based on specific criteria, such as customer preferences or purchase history, users have been able to tailor their messages and deliver them to the most relevant recipients. This targeted approach has proven effective in generating increased revenue for businesses. Moreover, Reasonable Spread has emerged as a solution for those who previously struggled with more complex email marketing software, offering a streamlined approach that simplifies their work. However, some users have noted that while the software offers basic features, they have not experienced a significant boost in productivity.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Professional

Enterprise Plus

Delivra

Reasonable Spread

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Reasonable Software House

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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