Name: What is Knowledge Graph? | Recosense
Uploaded: 2019-06-19T18:59:21.000Z
Duration: 3 min 2 s
Description: Knowledge graph helps companies to acquire new insights from complex systems at scale and thereby offer an end-user experience similar to that of human interaction on digital mediums to its end users.

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Vertical-Specific

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RecoSense- Customer Data Platform

Customer Data

<div>RecoSense offers a data intelligence platform for Content &amp; User Insight. RecoSense works with customers as Data Engineering partners by leveraging the indigenous data science platform as one-point automation for Data Acquisition, Computation &amp; Insight.</div><div>The platform offers Automated Content &amp; Ad Personalisation, Recommendation, Metadata Intelligence with Context Classification for multiple categories and formats of content - Video, Text Articles, Images, Ads, etc. Our customers achieve strong User Engagement, higher Views &amp; Watch-time, User Loyalty, better Content Discovery &amp; Utilisation across the digital properties. The goal is to achieve an uplift in end-user conversions to Subscriptions, Transactions &amp; Ad revenues.<br>The platform is built on an indigenously built Knowledge Graph IP which acquires data from multiple sources, classifies the data into relevant contexts, computes correlations between Content &amp; Users, derives insights from the correlations for Analytics and continuously learns to map data across multiple domains – Entertainment, News, Industry Research, etc. It works with our customers as Data Engineering partners for solutions built from our technical expertise in Natural Language Processing, Recommendation, Machine Learning, Graph Computing &amp; Analytical Models, etc.<br><br></div>

RecoSense InfoSolutions Pvt Ltd

RecoSense Customer Data Platform analyses comprehensive behavioral and attribute data for
each user and accounts that interact with any web asset. It accumulates data from each
potential source and creates a single consolidated view.

What is Customer Data Platform(CDP)  | Recosense

Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits.

You might be wondering "what is a customer data platform (CDP)?" , "How does a customer data platform work?" here is a small intro answering what, why, and how about the Customer data platform (CDP).

While all businesses want to deliver personalized customer experiences, they may often face
challenges when it comes to deriving value from fragmented customer data across different
silos.
It is therefore critical for all firms today to bring all of that data together and funnel it into
AI-based advanced analytics systems.
RecoSense Customer Data Platform analyses comprehensive behavioral and attribute data for
each user and accounts that interact with any web asset. It accumulates data from each
potential source and creates a single consolidated view.
What are the benefits of a Customer Data Platform?
1. 360 Customer View
The 360-degree view enables the company to collect all-around information about the customer
and leverage it to provide the most efficient and personalized customer service.
2. Unified Data Repository
Inconsistent data from various online and offline sources are connected to form a unified data
repository. This unification enables deep personalization, using classification, information
management, and knowledge graphs.
3. Ready Data for all Marketing Automation Tools
Consolidated customer data can be used in various digital and offline touchpoints across the
company and utilize it to sway your marketing ecosystem.
Confused about which CDP to buy or how to plan your buying process?
Look no further than RecoSense, an information intelligence platform that works with a wide
range of customers and serves as a platform for acquiring, computing, and analyzing business
data
CDP has various advantages in multiple enterprise operations such as Marketing automation,  Customer relation management. To understand more about CDP check out this detailed definitive guide about customer data platform.
http://blogs.recosenselabs.com/index.php/2020/05/22/what-is-customer-data-platform-definitive-guide-to-cdp-2020/

If you have any questions, just leave a comment below. We're here to help you, 

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#customerdataplatform #datamanagement #customerdata

Knowledge graph helps companies to acquire new insights from complex systems at scale and thereby offer an end-user experience similar to that of human interaction on digital mediums to its end users.

What is Knowledge Graph? | Recosense

Knowledge graph helps companies to acquire new insights from complex systems at scale and thereby offer an end-user experience similar to that of human interaction on digital mediums to its end users.
Knowledge Graph helps in creating intelligent structure and common interface for all the data. An AI-Powered system which can create intelligent multilateral relation between databases resulting in a powerful transformation of data to knowledge.  

To know better how you can enhance the enterprise make a more intelligent decision with the help of data. To enhance your enterprise operation make it more intelligent to get in touch with us.

https://recosenselabs.com/contact/
#knowledgegraph #personalization #recosense

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Customer Data Platforms (CDP)

RecoSense- Customer Data Platform

Overview

What is RecoSense- Customer Data Platform?