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What is Reflektion?

Reflektion is a customer centric personalization platform that optimizes customer experiences on an individual basis in real time.

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What is Reflektion?

Reflektion is a customer centric personalization platform that optimizes customer experiences on an individual basis in real time.

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Reflektion Demo gegen Naziaufmarsch Dortmund 2018


WM Demo 15.08.20 "Weiterdenken o. Weiterglauben, selbstkritische Reflektion" Redebeitrag von Björn

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Product Details

What is Reflektion?

The Reflektion Customer Engagement Platform is designed to deliver best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. According to the vendor their solution delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, that are all made smarter with an E-Commerce AI that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences.

Additionally, the vendor says they built the Reflektion Customer Engagement Platform in the cloud, so any marketing and merchandising manager, at every brand and retailer can deploy plug and play visitor experiences that drive behavior, realize the benefits of real self-learning AI and configure it all with clicks, not code—and see the impact of it all with visual analytics and executive reports.

Reflektion connects to any existing E-Commerce platform, using JavaScript or API so any online retailer can enhance their current site with the latest hyper-personalization technology, quickly and efficiently.

Reflektion Features

  • Supported: Product Merchandising
  • Supported: Mobile optimization
  • Supported: Site Search
  • Supported: Email Content
  • Supported: Content Optimization

Reflektion Screenshots

Screenshot of Screenshot of Product MerchandisingScreenshot of Instant Visual Search

Reflektion Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesTechnology applies to all countries
Supported LanguagesEnglish
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Reviews and Ratings



(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
We are currently switching from another vendor to Reflektion and are using Reflektion to provide product recommendations across our sites. Many departments are involved in this, but our operations team handles the bulk of the work managing the recommendations set up in the backend. We were looking to switch to a new tool that offered more accurate and customizable product recommendations for our customers.
  • Reflektion is able to offer recommendations specific to each customer that views our site. We have found that this greatly increases conversion rate compared to other recommendations engines we have used.
  • The Reflektion dashboard is very straightforward and easy to use. We had to train a team that was used to working with a different product and found it very easy to get them all up to speed with using Reflektion.
  • During the implementation process, we worked very closely with the Reflektion dev team. They were incredibly helpful in making the deployment go as smoothly as possible.
  • While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
  • There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
Reflektion is very well suited for ecommerce sites that are looking to provide their customers meaningful product recommendations tailored to their specific user experience on our site. We are also beginning to use Reflektion for search results. If you find that your customer base uses your search bar or is having issues with their search experience, Reflektion offers a great auto complete search results feature.

We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
  • Increasing conversion rate is almost always the goal when we start a new project and it is safe to say that Reflektion has helped us increase conversion rate for customers clicking through product recommendations.
  • With our previous recommendations engine, tweaking and customizing the recommendations on our site was not nearly as effective or easy as it is with Reflektion. This has saved us countless hours in dev and manual operations work.
  • We have not seen any negative impacts of Reflektion and hope this continues.
Bill Finch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Currently we've implemented preview search which shows product recommendations when customers use the search bar. We've also implemented on-page recommendations for key funnels to provide additional recommendations for what other customers viewed as well as customers product view history. Finally, we've added recommendations to a few of our emails such as abandoned browse and abandoned cart to recommend similar products.

This provides more context for customers to find what they're looking for more quickly.
  • Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
  • Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
  • Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
  • So far we've encountered very few issues and Reflektion has been ready and willing to assist us in resolutions to any issues. Some of the UI needed to be refined and that was driven by our requests but this is likely more due to the customization than really a negative.
  • I've requested they serve their tags compressed as all services these days should be doing that for optimal web performance.
  • I would like more tie-in to their control panel with the initial setup. It took a while to get that set up versus having it at the start of the relationship.
I believe Reflektion works well for e-commerce companies needing to improve customer experience with an ever-improving system for finding the right product quickly. Reflektion provides a complete service to guide customers to conversion using preview search, product recommendations on-site and in emails, full page search, and individualized content. They provide solid answers giving customers a very personalized experience.
  • We've seen at least a 2.5% increase in conversion with the site recommendations and that doesn't fully account for the preview search feature which we didn't have prior.
  • Reflektion has guided more contemporary methods for presenting product to customers within our search results and catalog listings as well as the faceted navigation/filtering of those products.
  • We're still learning of ways to further leverage Reflektion and improve the overall ROI.
Reflektion is a very cost-effective, complete solution providing individualization for preview search, product recommendations, full page search, and content. Compared to the other services they offered more features utilizing SOLR results but with continued learning. Other services didn't have the full list of capabilities or were much more expensive.
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