- Reflektion is able to offer recommendations specific to each customer that views our site. We have found that this greatly increases conversion rate compared to other recommendations engines we have used.
- The Reflektion dashboard is very straightforward and easy to use. We had to train a team that was used to working with a different product and found it very easy to get them all up to speed with using Reflektion.
- During the implementation process, we worked very closely with the Reflektion dev team. They were incredibly helpful in making the deployment go as smoothly as possible.
- While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
- There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
This provides more context for customers to find what they're looking for more quickly.
- Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
- Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
- Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
- So far we've encountered very few issues and Reflektion has been ready and willing to assist us in resolutions to any issues. Some of the UI needed to be refined and that was driven by our requests but this is likely more due to the customization than really a negative.
- I've requested they serve their tags compressed as all services these days should be doing that for optimal web performance.
- I would like more tie-in to their control panel with the initial setup. It took a while to get that set up versus having it at the start of the relationship.
Reflektion Scorecard Summary
Reflektion is a unified engagement platform that is designed to understand and influence the intent of each customer in real time and instantly deliver the most relevant content across the touch points that matter most – including Web, merchandising, site search and email. The vendor says their platform is driving dramatic growth and revenue increases for the world’s best brands, such as Disney, TOMS, Marmot, Sur la Table and Godiva.
Additionally, the vendor says their platform uniquely combines individual shopper insights, product intelligence and deep learning to create more intimate and impactful commerce experiences.
Reflektion Support Options
|Free Version||Paid Version|
Reflektion Technical Details
|Supported Countries:||Technology applies to all countries|