Name: Releva
Author: Releva.AI

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Push Notifications

Development

Audit

Business Intelligence (BI)

Collaboration

IP PBX

Org Chart

Procurement

Enterprise

Accounting

Spend Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Center Power

Data Quality

Density-Optimized Servers

Disk Based Backup

Fraud Detection

Hadoop-Related

IT Infrastructure Monitoring

Identity Management

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Managed Print

Network Performance Monitoring

Object Storage

Relational Databases

Smart Contracts

Virtual Private Network (VPN)

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Click Fraud

Content Management

Contest Management

Direct Mail Automation

Email Marketing

IP Geolocation

Intent Data

Local Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Trade Promotion Management

Sales

Antivirus

Security

Estate Planning

Lease Management

Mobility as a Service

Nonprofit Fundraising

Public Transportation

Scholarship Management

Smart Cities

Telemedicine

Vertical-Specific

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Releva, developed by Releva PLC, is an AI automation solution designed to drive eCommerce growth. This software solution caters to businesses of various sizes, from small enterprises to large corporations. According to the vendor, Releva offers a range of features to meet the needs of eCommerce owners, marketing specialists, business analysts, online retailers, and digital marketers across different industries.

## Key Features

**AI full journey Personalization**: According to the vendor, Releva allows users to create personalized shopping experiences for customers at every touchpoint in their journey. The platform offers personalization capabilities on various channels, including product pages, checkout, email, SMS, push notifications, messenger apps, social media, and commerce search.

**AI-driven retention**: Releva claims to save time and increase retention rates with one-click reactivated subscription emails and automated post-purchase follow-up emails. The vendor states that the AI capabilities of Releva can predict users' next purchases based on their behavior and provide relevant product recommendations.

**Engage anonymous users**: The vendor claims that Releva unlocks the power of personalization for anonymous visitors by analyzing their behavior on eCommerce websites. According to the vendor, Releva enables the delivery of tailored product recommendations to anonymous users based on their needs and desires.

**Quick Integration**: Releva offers a simplified tech stack by replacing single-function apps with its all-in-one platform. The vendor states that users can easily integrate Releva with major eCommerce platforms and customize the integration as needed.

**Reporting and analytics**: Releva allows users to track the real-time performance of social media and commerce search ads. The platform also provides the ability to monitor top-performing product sets and conduct A/B and multivariate tests for optimization, according to the vendor.

**Save site speed**: Releva claims to improve site speed and overall performance by replacing multiple apps with its all-in-one platform. The vendor states that reducing app clutter can optimize the loading speed of eCommerce websites.

**Deep AI Product Recommendations**: According to the vendor, Releva's AI-powered chatbot and recommendation engine can boost average order value (AOV) and conversions. The platform provides personalized product recommendations throughout the customer journey.

**Omnichannel marketing communication**: Releva enables users to create and manage scalable personalized communications through various channels, including website, mobile, SMS, email, push, messaging platforms, and retargeting. The vendor claims that AI intelligence can generate targeted product sets for specific segments and look-alikes on social media and commerce search.

**Customer experience**: Releva allows users to automate personalized multi-channel marketing recommendations and communication based on user behavior, aiming to achieve a highly personalized customer experience on websites, as claimed by the vendor.

**Product Positioning**: Releva provides the ability to store and analyze product data to understand demand, inventory, and customer needs. According to the vendor, this enables sales teams to up-sell smarter and provide better customer service.

Plus

Growth

Amplitude Analytics

Free

Team

Business

Twilio Segment

Releva

Customer Data

Releva.AI

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Releva

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What is Releva?