Resonate is the leader in generating audience insights, with an amazing support team behind it!
Use Cases and Deployment Scope
Resonate allows us to better pin point who our client's core audiences are. As a media buying agency, it has been invaluable to be able to create audiences and activate directly through the Resonate Ignite Platform. In addition, we've implemented site/impression tags and 1st party data uploads for our clients to help gain extremely valuable insights.
Pros
- Support - the support team at Resonate is incredible
- Resonate is constantly making updates and communicating these updates to our agency
- Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws
Cons
- The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
- No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!
Most Important Features
- Site/impression tags
- Activation
- 1st party data uploads
Return on Investment
- Allows us to make better informed decisions with who we target
- Ability to create an additional avenue for profit through Resonate's services
- Use in new business pitches to get an understanding of who the potential client's audience is without any first party data
Other Software Used
Semrush, Domo, Teamwork.com