Respage

Respage, developed by 4Walls, is a multifamily marketing and leasing platform designed to enhance the marketing and leasing efforts of management companies. According to the vendor, Respage caters to management companies of various sizes, from small regional firms to large national organizations. This versatile platform is utilized by property managers, leasing agents, marketing managers, and professionals in the multifamily housing industry, including senior living communities.

Key Features

AI Leasing: According to the vendor, Respage offers an AI leasing platform that automates lead response and nurturing. Its AI leasing assistant, ResMate, promptly responds to leads from any communication channel, answering questions, scheduling tours, and following up via email or text. ResMate is designed to provide assistance even after hours, on weekends, and holidays.

Chatbot: Respage's chatbot operates 24/7, addressing prospect questions and scheduling tours with a reported conversion rate of 50.4%. Powered by natural language processing, the chatbot is capable of handling complex inquiries and providing accurate, human-like responses. The vendor states that it particularly benefits prospects who reach out during weekends or after business hours.

Events and Amenities: Respage simplifies community and event management by automating amenity and event scheduling. Through the Signup feature, residents can book, modify, and cancel reservations. The system is designed to prevent scheduling conflicts, manage food orders for events, and send appointment reminders. Additional functionalities include waitlists, security options, recurring cleaning appointments, and pre-RSVP waivers.

Google Business Profile: Respage's platform automates the posting of available apartment listings to Google Business Profile (GBP), aiming to increase visibility. Custom content is created to showcase amenities, resident events, and apartment listings on GBP. The platform is said to integrate with major property management software systems for easy setup.

PPC: Respage's PPC campaigns target prospects actively searching to move, aiming to generate more qualified apartment leads. The team reportedly optimizes campaigns through testing, modifying bidding, and reviewing keywords. The flexibility of the platform allows for adjustments based on occupancy needs and budget.

Reputation Management: Respage's reputation management platform centralizes online reviews from major platforms, enabling management companies to monitor and control their online reputation. According to the vendor, responding quickly to reviews helps create a positive first impression and demonstrate care. The option for in-house team assistance with review responses within 24 hours is also available.

Review Booster: Review Booster is designed to automate review solicitation, aiming to generate a steady stream of positive apartment reviews. It encourages residents to share their positive experiences on Google, ultimately increasing review frequency and star ratings. The vendor states that the feedback is easily managed and responded to through the platform's dashboard.

SEO: Respage provides full-service, agency-quality SEO strategy and optimization for apartment communities, aiming to improve search engine rankings and attract more renter traffic. The team reportedly optimizes websites for targeted keywords, resolves technical issues, and enhances content. The platform is said to maximize organic traffic through technical SEO audits, on-page content updates, and organic link building.

Multifamily CRM: Respage's Smart Leasing Platform CRM is designed to automate 95% of prospect and resident management using AI-driven insights. It simplifies and automates the leasing process, offering prospect and resident management, outbound and inbound communication options, and a centralized leasing calendar. According to the vendor, the platform's data-driven decisions and predictive capabilities aid in lease renewal outcomes.

Social Advertising: Respage's social advertising targets top-quality prospects through multifamily-specific Facebook and Instagram ads. Leveraging Meta's data, the ads aim to reach the right audience based on interests, demographics, and location. The advertising team is said to have extensive experience in creating effective social ads for the multifamily industry.