TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/nu/Ow/QSDOIBV2JF5Q.JPEGA futuristic platform for marketingWe as a global system integrator have used Resulticks for some of our major customers as a key omni channel campaign tool (e.g. Telco). It solves the following problems for our customers:A central campaign tool that takes care of customer acquisition, retention and trigger based communication.A cleansed repository of segmented data that is readily available for any campaigns.Analytics tool that enables propensity modeling, engagement and conversion management and ROI calculation engine.Augmentation of customer / prospect data.,Intuitive and simple UI that needs no training Effective campaign setup & administration Near real-time view of the segment list Pre, During and Post campaign analytics using big data Multi-Dimensional campaign and user propensity based communication Single version of Campaign outcomes across all channels Robust product roadmap and periodic enhancements Seamless Inhouse to SAAS migration & integration Product Plugin architecture that enables smooth integration to third party products and data sources Industry standard security protocol and data encryption support Statistical Modeling and Machine learning,API Connections to Paid Media In Store beacon integration Federated workflows App store for API – Third party developer support,8,First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code. First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy Has made a difference in retention campaigns based on it’s interface to the billing analytics system Can accurately measure cost per lead to engagement and conversion Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer Faster adoption to the marketing department on a self service basis with less IT involvement.,Adobe Marketing Cloud,Marketo Marketing Automation,Salesforce Marketing Cloud Email,More than 5 million,Both,7,3,9MicroGraamResulticks is being used by our sales and marketing department for our marketing communication program catering to both our prospects and existing investor bases. As a player in the micro-loan sector with a focus on rural empowerment, our challenge has been, first to create awareness amongst the right audience segments, inside and outside the country. Secondly, it requires a certain level of sophistication in approach to be able to convince these audiences to join in for collective growth. With Resulticks’ model built around audience segmentation and targeting, as well as its ability to track communications end-to-end on every campaign, we are able to see a steady growth in traction and a marked increase in market awareness.,Simple account and campaign setup mechanisms End-to-end tracking on conversion with personalized URLs Multi-dimensional campaigns that allow follow-up communication using multiple channels,Does not have direct API connections to Paid Media.,7,Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked Accurate conversion tracking across channels,MailChimp,ContactCentre,25,000 to 100,000,B2C
Unspecified
Resulticks-mCloud
2 Ratings
Score 6.8 out of 101
TRScore

Resulticks-mCloud Reviews

Resulticks-mCloud
2 Ratings
Score 6.8 out of 101
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Mani Gopalarathinam profile photo
November 12, 2015

Resulticks-mCloud Review: "A futuristic platform for marketing"

Score 8 out of 10
Vetted Review
Verified User
Review Source

We as a global system integrator have used Resulticks for some of our major customers as a key omni channel campaign tool (e.g. Telco). It solves the following problems for our customers:

  1. A central campaign tool that takes care of customer acquisition, retention and trigger based communication.
  2. A cleansed repository of segmented data that is readily available for any campaigns.
  3. Analytics tool that enables propensity modeling, engagement and conversion management and ROI calculation engine.
  4. Augmentation of customer / prospect data.
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Read Mani Gopalarathinam's full review
Rangan Varadan profile photo
June 18, 2015

Resulticks-mCloud Review: "MicroGraam"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Resulticks is being used by our sales and marketing department
for our marketing communication program catering to both our prospects and
existing investor bases.



As a player in the micro-loan sector with a focus on rural
empowerment, our challenge has been, first to create awareness amongst the
right audience segments, inside and outside the country. Secondly, it requires
a certain level of sophistication in approach to be able to convince these
audiences to join in for collective growth.



With Resulticks’ model built around audience segmentation and
targeting, as well as its ability to track communications end-to-end on every campaign,
we are able to see a steady growth in traction and a marked increase in
market awareness.

  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
  • Does not have direct API connections to Paid Media.
It is well suited for:
• • Using multiple channels for triggered follow-on communications
• • Tracking of user response on communications right up to conversion
• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns
Read Rangan Varadan's full review

Resulticks-mCloud Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
9.1
Dynamic content (2)
7.3
Ability to test dynamic content (2)
7.3
Landing pages (2)
6.8
A/B testing (2)
7.7
Mobile optimization (2)
7.3
Email deliverability (2)
7.3
List management (2)
7.7
Triggered drip sequences (1)
8.2
Lead nurturing (1)
8.2
Data quality management (2)
7.3
Calendaring (2)
7.7
Event/webinar marketing (2)
7.3
Social sharing and campaigns (2)
7.3
Social profile integration (2)
7.7
Dashboards (2)
7.3
Standard reports (2)
7.3
Custom reports (2)
6.4
API (2)
6.8
Role-based workflow & approvals (2)
6.8
Customizability (2)
6.8
Integration with Salesforce.com (2)
6.8
Integration with Microsoft Dynamics CRM (2)
6.8
Integration with SugarCRM (2)
6.8

About Resulticks-mCloud

Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models. 

Resulticks-mCloud Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Does not have featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Does not have featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Resulticks-mCloud Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required

Resulticks-mCloud Customer Size Distribution

Consumers
%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
15%
Enterprises (> 500 employees)
75%

Resulticks-mCloud Support Options

 Free VersionPaid Version
FAQ/Knowledgebase
Social Media
Phone
Email
Forum/Community
Video Tutorials / Webinar

Resulticks-mCloud Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Asia, India, Middle East, Australia, UK, EMEA
Supported Languages: English-US. Another 14 regional languages coming soon!