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Retainful

Score10 out of 10

1 Reviews and Ratings

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What is Retainful?

Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Retainful has to offer, as determined by TrustRadius' reviewers.
Based on 1 ratings of Retainful's features
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Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.3

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 8

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.5

Areas for Improvement

  • Spelling and Grammar Check

    This feature checks emails for spelling and grammatical mistakes before they are sent out.

    Category average: 8.8

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.8

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.5

Reviews

What users are saying about Retainful.
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The Best WP Plugin for Abandoned Cart

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Retainful to send emails to prospects who put our products in their cart but haven't purchased them yet. Retainful is a powerful tool to try to recover abandoned carts. We can offer discount codes via email and analyze the behavior of our customers. Honestly, it's the best WP plugin for the recovery cart we have ever tried. We are 100% satisfied!

Pros

  • email automation
  • generate and send coupon code
  • data analysis

Cons

  • I'd like to have more templates for emails

Return on Investment

  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior

Alternatives Considered

Mailchimp

Other Software Used

Jungle Scout, Helium 10

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