Name: Retention Science (ReSci)
Price: 1 USD
Rating: 10 (1 reviews)
Author: Retention Science

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Audit

Board Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Application Delivery Controllers (ADC)

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Mapping

Data Pipeline

Desktop Management

Desktop Outsourcing

Extended Detection and Response (XDR)

Fraud Detection

Hosted Virtual Desktop

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Network Performance Monitoring

Relational Database Management Systems

Smart Contracts

Tape Storage

Vulnerability Management

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Contact Management

Content Management

Contest Management

Digital Asset Management

Email Marketing

Gamification

Marketing Automation

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Multichannel Retail

Presales

Sales

Certificate Lifecycle Management

Database Security

GDPR Compliance

Security

Construction Accounting

Hotel Management

Loan Servicing

Vertical-Specific

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### Email Marketing Strategies
Users consistently highlight Retention Science (ReSci)'s email marketing strategies as a key strength, emphasizing the platform's ability to deliver personalized and targeted email campaigns. The AI-driven automation features are commended for streamlining the email marketing process and driving online sales effectively. Additionally, users appreciate the platform's support system, which aids in optimizing email strategies and maximizing results.

### Automated Email Campaigns
Users have found Retention Science's (ReSci) automated email campaigns to be a game-changer in their email marketing strategies. The ability to segment customer groups effectively and tailor content based on individual needs has significantly boosted engagement rates and conversion metrics. The automated stages and AI-driven features have streamlined the email marketing process, allowing businesses to focus on providing value to customers at every stage of the lifecycle. The consensus among users is that Retention Science's automated email campaigns are a key strength that drives results and enhances overall marketing performance.

### AI-Driven Marketing
Users have found that leveraging Retention Science (ReSci)'s AI-driven marketing capabilities has significantly improved their email marketing strategies. While some users with smaller businesses have faced challenges due to the platform's model and core value proposition, others have praised the sophisticated AI software Cortex for its efficiency and helpfulness in running email automation programs. The continuous updates and new features offered by ReSci, coupled with unbeatable customer support, have left a positive impression on users utilizing the AI-driven marketing functionalities.

### Account Management
User feedback on account management with Retention Science (ReSci) varies, with some praising the dedicated account managers for their timely assistance and detailed analytics, while others feel that account manager turnover has been a drawback. Despite the turnover issue, many users appreciate the value of having a dedicated account manager, especially for smaller teams seeking personalized support and guidance. The consensus leans towards acknowledging the benefits of having a direct point of contact for assistance and insights, although some users have highlighted the need for more consistency in account manager assignments to fully leverage the platform's capabilities.

### Conversion Optimization
Users have also highlighted Retention Science's (ReSci) advanced features like Paths, which allow for intricate customer segmentation leading to improved conversion rates and higher engagement metrics. The strategic guidance provided by the RS team has been instrumental in streamlining processes and maximizing results, showcasing the platform's commitment to effective conversion optimization strategies.

Retention Science (ReSci) is an AI-driven email and SMS-text marketing automation platform that aims to revolutionize customer communications. According to the vendor, this software solution personalizes messages for every stage of a customer's lifecycle, eliminating guesswork and saving time in email and SMS marketing. It is designed for businesses of all sizes, from small startups to large enterprises. E-commerce companies, retailers, online businesses, marketing agencies, and direct-to-consumer brands are among the professions and industries that the vendor says can benefit from Retention Science's advanced features and capabilities.

## Key Features

**A.I.-driven email marketing automation**: According to the vendor, Retention Science utilizes AI technology to automate email marketing campaigns, providing personalized messages tailored to each customer's lifecycle.

**Predictive ecommerce automation**: The vendor claims that Retention Science's predictive ecommerce automation can increase email engagement rates by 60% and purchase rates by 45%. The platform learns, tests, and optimizes emails for individual customers based on behavior predictions.

**Intelligent lifecycle automation**: Retention Science's platform is said to predict customer behavior and deliver targeted and personalized communications throughout the customer's lifecycle. It aims to ensure no missed conversion opportunities by optimizing subject lines, email content, delivery time, frequency, and product recommendations.

**Flexibility and customization**: According to the vendor, Retention Science offers a drag-and-drop automation workflow editor, allowing businesses to create traditional marketing flows. The AI engine can optimize campaigns as desired, providing flexibility and customization options to fit the unique needs of each brand.

**Customer Data Platform**: Retention Science integrates with leading ecommerce platforms, syncing all customer data into a customer data platform (CDP). The CDP is claimed to provide a unified view of prospects and customers, enhancing customer records with predictions for lifetime value, next purchase, churn likelihood, and more.

**Rich data reporting**: Retention Science provides detailed analytics, revenue reporting, visualizations, and data mining tools, according to the vendor. The platform offers visibility from top-level reporting to individual prospect behaviors, enabling data-driven decision making and optimization of marketing strategies.

**SMS-Text Marketing Automation**: The vendor states that Retention Science enables businesses to automate SMS-text marketing campaigns, sending targeted and personalized text messages to customers based on their behavior and preferences. This feature aims to increase engagement and conversion rates by reaching customers directly on their mobile devices.

**Segmentation and Targeting**: Retention Science allows businesses to segment their customer base based on various criteria, according to the vendor. This segmentation enables businesses to send personalized messages to specific customer segments, improving campaign effectiveness by delivering relevant content to the right audience.

**A/B Testing**: According to the vendor, Retention Science provides the ability to conduct A/B tests on email and SMS campaigns. This feature allows businesses to test different variations of content, subject lines, and send times to optimize campaign performance.

**Automated Workflows**: Retention Science allows businesses to create automated workflows for customer journeys, defining a series of actions triggered by customer behavior. The vendor claims that this feature streamlines marketing processes, automates repetitive tasks, and ensures timely and relevant communication.

AI and Automation: Users appreciate the AI and automated stages of Retention Science, with many stating that it has saved them time and effort. The platform automatically sends email templates and tests for the best template to use, ultimately streamlining the email marketing process.

Customer Lifecycle Approach: Retention Science helps businesses make a major shift in their approach to email marketing by focusing on the customer lifecycle rather than just marketing towards a path to purchase. Several users have praised this approach as it allows them to provide better value to customers through multiple strategies at different stages of the customer journey.

User-Friendly Interface: Many users find Retention Science to be very easy to use and highly user-friendly. Even those who initially had doubts about using the platform were pleasantly surprised by how easy it is to navigate. Some reviewers have mentioned that they no longer feel the need for any other app or software since using Retention Science.

Design Limitations: Some users have expressed frustration with the design capabilities of Retention Science, stating that it is lacking and difficult to work with, especially in dark mode. 

Limited Integrations: Several reviewers have mentioned that the integrations offered by Retention Science are limited, which hinders their ability to orchestrate marketing campaigns across different platforms and tools.

Lack of Customization Options: A significant drawback for some users is the inability to add custom fields in Retention Science. They feel restricted compared to other software options like Drip, which offer more flexible customization options.

One key use case of ReSci is its ability to automate the email cycle for customers, resulting in improved conversion rates and increased number of sends. Users have found that using ReSci makes sending emails more enjoyable and less of a hassle. With its segmentation and targeting features, users are able to send specific messaging to different types of users, ultimately increasing engagement rates and open rates. Additionally, ReSci's customer support has been highly praised for offering in-depth responses and solving any questions or problems that arise. While there have been some glitches in the user experience, ReSci continuously updates its platform and offers new features to address these issues. Overall, ReSci helps users achieve their main objective of reaching every customer who wants a specific product by providing them with valuable insights, actionable recommendations, and personalized email marketing capabilities.

Basic

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

Explore

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Starter

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ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Retention Science (ReSci)

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Retention Science

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Retention Science (ReSci)

Overview

What is Retention Science (ReSci)?