TrustRadius
Return Path gets to the root cause of deliverability issues and helps you course correctReturn Path is being used by the resale part of the Ticketmaster organization to help maintain strong deliverability of our emails, and to ensure we're employing white hat practices. We contracted Return Path to perform an audit of our email services as they were fragmented--across many different platforms with different business owners, with practices and processes put into place that were no longer relevant or beneficial to the company. Return Path helped us identify root cause issues for low performing deliverability, and once the issues were made evident, business and IT stakeholders were able to make adjustments that ensured our emails were following best practices. Today, I use it as a monitoring tool to ensure deliverability is high (typically above their customer average and in the mid to high 90s); and also to the shift in how consumers are consuming email: today our first screen is mobile (primarily smart phones) which means we are reevaluating the template and also how to measure successful campaigns.,Individualized attention. They really dug in to understand our products and services. Easy-to-understand training and actionable items that you can sustain over a long period of time. They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.,Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target,10,Can more quickly identify issues as we're able to get very granular into the details of how our email program is performing. For instance, seeing how quickly customers were migrating to opening their email on mobile devices has caused the reworking of the template to become a priority. Broader reach of emails with improved deliverability, therefore improved conversion. Increased employee efficiency as we're able to monitor performance in real time.,,10Return Path Email Delivery Program ReviewReturn Path was used to help ensure that we were white listed with the various ISPs and to ensure that we had a high rate of deliverability with minimal bounce rates. We also used Return Path to proactively manage email delivery.,White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer A single portal that provides access to all of the monitoring and reporting in one place. Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.,There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement. Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.,9,Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe. Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.,ExactTarget Interactive Marketing Hub,6Return Path ReviewWe are currently using Return Path to monitor the inbox rates of our email campaigns across several Email Service Providers. Each of these ESPs requires finesse in delivery, thus why we engaged Return Path to be our premier inbox monitoring tool. Additionally, we use Return Path for our creative design, so that we understand how mobile and desktop devices render our email creatives.,The inbox rates, alongside spam box and "missing" are up-to-date as we drop our campaigns live. The consumer non-seeded campaigns gives us insight as to how inbox placement varies throughout the day. The tool helps us troubleshoot problematic links within a creative if our affiliate market URls fail out. RP gives us additional insight when inactive users are present in our campaigns.,We could use additional tools to export out delivery issues by specific type within a campaign. API support would be appreciated for open app development. Support for the prefix in a from line (prefix@DOMAIN.com) visible in the dashboard would be helpful.,9,It has significantly allows us to ramp additional volumes to ESPs. It has allowed us to create better delivery strategies to tackle new ESPs we weren't watching. It has allowed us to create smart sender strategies by ISP, with visibility we hadn't had before.,10Return PathReturn Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.,Reputation Monitor - provides Sender Score Inbox Tools integration within your ESP (ease of use) Certification,Certification pricing - if too high some could do without,10,Deliverability monitoring success Deliverability efficiency (ease of use),eDatasource and Goodmail,250,000 to 1 million,Both,Salesforce Marketing Cloud Email Studio, Oracle Responsys, Radial Omnichannel Technology (formerly eBay Enterprise Retail Order Management)ReturnPath - You have reached your destination.As part of the email marketing team at Life Time Fitness, we use Return Path on a daily basis. We use it to check the deliverability of our emails and make sure our emails are hitting the members' inbox. We currently have Return Path notifications set up that notify our entire team if inbox placement is <90%. That way, when this issue occurs, we can figure out why its happening and work to correct it.,Optimization - Return Path helps us to optimize our emails and continue to make them better. Timely - We receive triggered notifications that help us fix an issue before it even occurs. Data Driven - Return Path is perfect for analysts such as myself, and presents data in an easy to read way.,Training - It would be nice to have more training and more knowledge about what all Return Path has to offer.,8,Faster Lead Conversion - We send out emails to our leads and former members multiple times a week, Return Path makes sure we can hit them with our most recent promotions and offers.,Exact Target,250,000 to 1 million,Both
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Return Path
14 Ratings
Score 7.6 out of 101
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Return Path Reviews

Return Path
14 Ratings
Score 7.6 out of 101
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Joni Kalstrup profile photo
July 15, 2014

Review: "Return Path gets to the root cause of deliverability issues and helps you course correct"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Return Path is being used by the resale part of the Ticketmaster organization to help maintain strong deliverability of our emails, and to ensure we're employing white hat practices. We contracted Return Path to perform an audit of our email services as they were fragmented--across many different platforms with different business owners, with practices and processes put into place that were no longer relevant or beneficial to the company. Return Path helped us identify root cause issues for low performing deliverability, and once the issues were made evident, business and IT stakeholders were able to make adjustments that ensured our emails were following best practices. Today, I use it as a monitoring tool to ensure deliverability is high (typically above their customer average and in the mid to high 90s); and also to the shift in how consumers are consuming email: today our first screen is mobile (primarily smart phones) which means we are reevaluating the template and also how to measure successful campaigns.
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
  • Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
* Ask what you're looking to achieve with your email program; what benefits/added value will Return Path provide that your current ESP cannot
* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback
* I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
Read Joni Kalstrup's full review
Dan Sixbury, PMP, MBA profile photo
July 15, 2014

"Return Path Email Delivery Program Review"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Return Path was used to help ensure that we were white listed with the various ISPs and to ensure that we had a high rate of deliverability with minimal bounce rates. We also used Return Path to proactively manage email delivery.
  • White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer
  • A single portal that provides access to all of the monitoring and reporting in one place.
  • Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.
  • There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement.
  • Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.
Some of the important things to know are: Will you manage and control the domain that you are sending email from? How many emails do you plan to send on a monthly basis / annual basis? Will the emails be transactional or marketing in nature? What is the value to the business for emails getting delivered and open by the customer versus if they are sent to a junk email, or not being looked at by your customers?
Read Dan Sixbury, PMP, MBA's full review
Daniel Fox profile photo
July 01, 2014

"Return Path Review"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are currently using Return Path to monitor the inbox rates of our email campaigns across several Email Service Providers. Each of these ESPs requires finesse in delivery, thus why we engaged Return Path to be our premier inbox monitoring tool. Additionally, we use Return Path for our creative design, so that we understand how mobile and desktop devices render our email creatives.
  • The inbox rates, alongside spam box and "missing" are up-to-date as we drop our campaigns live.
  • The consumer non-seeded campaigns gives us insight as to how inbox placement varies throughout the day.
  • The tool helps us troubleshoot problematic links within a creative if our affiliate market URls fail out.
  • RP gives us additional insight when inactive users are present in our campaigns.
  • We could use additional tools to export out delivery issues by specific type within a campaign.
  • API support would be appreciated for open app development.
  • Support for the prefix in a from line (prefix@DOMAIN.com) visible in the dashboard would be helpful.
It is most appropriate whenever Return Path is used to monitor placement in ESPs such as Yahoo and Hotmail. With the lack of visibility to their postmaster operations, understanding how changing engagement segments and how it weights towards placement is difficult to determine on our own. With RP, we have a better understanding and can marry the analytics for engagement with internal reports to determine the true viability of data feeds as it relates to reputation and engagement.
Read Daniel Fox's full review
No photo available
April 07, 2016

User Review: "Return Path"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.
  • Reputation Monitor - provides Sender Score
  • Inbox Tools integration within your ESP (ease of use)
  • Certification
  • Certification pricing - if too high some could do without
Return Path is a must to monitor deliverability.
Read this authenticated review
No photo available
March 22, 2016

Return Path Review: "ReturnPath - You have reached your destination."

Score 8 out of 10
Vetted Review
Verified User
Review Source
As part of the email marketing team at Life Time Fitness, we use Return Path on a daily basis. We use it to check the deliverability of our emails and make sure our emails are hitting the members' inbox. We currently have Return Path notifications set up that notify our entire team if inbox placement is <90%. That way, when this issue occurs, we can figure out why its happening and work to correct it.
  • Optimization - Return Path helps us to optimize our emails and continue to make them better.
  • Timely - We receive triggered notifications that help us fix an issue before it even occurs.
  • Data Driven - Return Path is perfect for analysts such as myself, and presents data in an easy to read way.
  • Training - It would be nice to have more training and more knowledge about what all Return Path has to offer.
Return Path is perfect for monitoring inbox placement and reputation. We pride ourselves on getting our members the right message at the right time, Return Path ensures that this can be followed through.
Read this authenticated review
No photo available
March 22, 2016

"Return Path Review"

Score 7 out of 10
Vetted Review
Verified User
Review Source
Return Path allowed and provided me useful tools and tips on how to improve deliverability on campaigns. There were some great details that allowed me to provide great feedback and customer service to my client, but other times it was vague. Most of the tools I've used have been helpful and provide good insight/details. I've been typically told the same reason for blocks or spams at ESPs like Gmail and how they won't really give details on why.
  • General spam tools
  • Details on different ESPs
  • Spam checks
  • More detail/insights on spam
Return Path is a great tool that's given me useful information on my content and areas to improve for deliverability.
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No photo available
July 14, 2014

User Review: "Words of Wisdom -Return Path"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Return Path for deliverability monitoring of our email clients. We add the Return Path deliverability seeds to ad hoc email campaigns. We use the Inbox Monitor, Reputation Monitor and Certification tab within the tool. We use Return Path as a first line of defense in diagnosing inbox issues at the various ISPs and use Return Path to send any blacklist alerts.
  • They have an easy interface to use and understand.
  • They provide great data to help find inbox issues, I would say the data I see in Return Path at the major ISPs is over 90% accurate to the bigger picture.
  • They are very responsive to questions that you ask.
  • They are way too sales oriented, it gets to be overkill to consistently be hounded about trying to sell our clients additional products from Return Path because we are their "partner". There have been times when our clients ask us to tell Return Path to stop contacting them directly, as they should not be doing that as our "partner" to begin with.
  • There have not been any significant changes/upgrades to the interface in the 2 years I have used it. I have heard for 2 years that they are suppose to expand their subscriber panel data and they haven't. I usually have to create a support ticket when the seeds go offline or something is broken, before they are aware of the issue.
  • Their seed lists updates constantly and it really isn't that well known when they do. It is extremely hard for us to update the seed list easily for clients because we have so many different versions of campaigns that we deploy, we have to assign values to data fields for the seeds and when the list changes all the time we cannot keep it updated and we miss the full benefit of the seeds.
  • In my 2 years using Return Path we have had 5 account reps. Definitely frustrating to get a new account rep every few months.
  • Their sales team is condescending. I was spoken to very rudely when our Senior Director couldn't join a call at the last minute. They did not seem to care about anyone who doesn't influence the bottom line and get combative.
Return Path is great for inbox monitoring and for monitoring reputation on the IP addresses. To me it doesn't make sense to use Return Path as your anti-phishing solution. It is over the top expensive when your IT team can implement a DMARC policy for free and handle phishing/spoofing attempts. They do have some good competitor data that they offer but they charge a ton for it and you really only need that kind of data maybe once a quarter.
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Feature Scorecard Summary

Landing pages (1)
7
A/B testing (1)
7
Mobile optimization (2)
8.5
Email deliverability (3)
9.4
List management (1)
5
Triggered drip sequences (1)
5
Dashboards (3)
8.7
Standard reports (2)
8.0
Custom reports (2)
7.5

About Return Path

Categories:  Email Marketing