Name: REXRTB
Author: REXRTB

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Flowchart

Development

Career Center

Education

Business Intelligence (BI)

Collaboration

Enterprise Search

Streaming Analytics

Enterprise

Accounting

Accounting and Tax Services

Budgeting and Forecasting

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Application Virtualization

Blade Servers

Cloud Storage

Disaster Recovery

Fraud Detection

IT Professional Services

Identity Verification

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Office Migration and Repair

Packet Analyzer

Penetration Testing

Single Sign-On

Vector Databases

Virtual Data Room

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Content Management

Customer Success

Digital Content Creation

Email Marketing

Enterprise Marketing Management

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

URL Shorteners

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Revenue Operations

Sales

Interior Design

Inventory Management

Moving Software

PCB Design

Population Health Management

Public Transportation

Retail Execution

Retail Management

Vertical-Specific

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REXRTB is an advanced Ad Serving System developed by REXRTB LTD. According to the vendor, it is specifically designed to cater to the needs of media buyers and sellers, providing them with the necessary tools and features to potentially achieve optimal advertising results. The platform is suitable for businesses of various sizes, offering a customizable solution that can be tailored to meet specific requirements. REXRTB is utilized by media buyers, media sellers, advertising agencies, digital marketers, and publishers across diverse industries to effectively manage and control their advertising campaigns.

## Key Features

**Ad Serving System**: REXRTB is an Ad Serving System designed to potentially assist media buyers and sellers in achieving optimal advertising outcomes. According to the vendor, it offers a range of tools for managing and controlling advertising media and assets, supporting multiple formats, channels, and models.

**SSP/DSP**: REXRTB offers a state-of-the-art ad serving technology that includes a Supply-Side Platform (SSP) and potentially integrates with numerous Demand-Side Platforms (DSPs). According to the vendor, it supports all open-RTB formats such as Display, Mobile, Video, Native, Popunder/Popup ads, empowering supply partners to have control over their inventory and potentially maximize revenue.

**Real-time Profound Analytics**: REXRTB provides real-time profound analytics, unified reporting, and seamless API integration. According to the vendor, it offers comprehensive statistics and analytics to enable users to track and optimize their campaigns in real time, facilitating data-driven decision-making.

**User-Friendly System**: REXRTB features an intuitive and user-friendly system interface. According to the vendor, it offers automated campaign, tag, and endpoint setup, streamlining management processes and enabling users to navigate and utilize the platform's tools and features without requiring extensive technical expertise.

**Traffic from Various Verticals and GEOs**: REXRTB potentially supports traffic from diverse verticals and categories, encompassing display, native, pop, and mobile. According to the vendor, users can access traffic from different geographical locations, allowing them to effectively target specific audiences and markets.

**Header Bidding**: REXRTB supports header bidding, potentially enabling multiple ad exchange buyers to bid simultaneously. According to the vendor, this feature empowers publishers to maximize their revenue by potentially obtaining the highest bid for their ad inventory, fostering a fair and competitive marketplace.

**Premium Demand Partners**: REXRTB provides premium clients, including direct publishers and networks, with access to top demand partners. According to the vendor, this feature enhances monetization potential for publishers and expands the reach for advertisers, ensuring high-quality and potentially lucrative ad placements.

**Ad Fraud Detection Systems**: REXRTB integrates third-party ad fraud detection systems to potentially ensure the quality and authenticity of ad inventory. According to the vendor, this feature aids in identifying and preventing fraudulent activities, thereby creating a secure and reliable advertising environment.

**Global Server Infrastructure**: REXRTB's servers are strategically located across different continents, potentially delivering reliable and efficient ad serving capabilities on a global scale. According to the vendor, this extensive infrastructure ensures optimal performance and minimal latency for users across various regions.

Remarkety

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Appcast Exchange

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Appcast

REXRTB

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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REXRTB

Overview

What is REXRTB?