REXRTB

REXRTB is an advanced Ad Serving System developed by REXRTB LTD. According to the vendor, it is specifically designed to cater to the needs of media buyers and sellers, providing them with the necessary tools and features to potentially achieve optimal advertising results. The platform is suitable for businesses of various sizes, offering a customizable solution that can be tailored to meet specific requirements. REXRTB is utilized by media buyers, media sellers, advertising agencies, digital marketers, and publishers across diverse industries to effectively manage and control their advertising campaigns.

Key Features

Ad Serving System: REXRTB is an Ad Serving System designed to potentially assist media buyers and sellers in achieving optimal advertising outcomes. According to the vendor, it offers a range of tools for managing and controlling advertising media and assets, supporting multiple formats, channels, and models.

SSP/DSP: REXRTB offers a state-of-the-art ad serving technology that includes a Supply-Side Platform (SSP) and potentially integrates with numerous Demand-Side Platforms (DSPs). According to the vendor, it supports all open-RTB formats such as Display, Mobile, Video, Native, Popunder/Popup ads, empowering supply partners to have control over their inventory and potentially maximize revenue.

Real-time Profound Analytics: REXRTB provides real-time profound analytics, unified reporting, and seamless API integration. According to the vendor, it offers comprehensive statistics and analytics to enable users to track and optimize their campaigns in real time, facilitating data-driven decision-making.

User-Friendly System: REXRTB features an intuitive and user-friendly system interface. According to the vendor, it offers automated campaign, tag, and endpoint setup, streamlining management processes and enabling users to navigate and utilize the platform's tools and features without requiring extensive technical expertise.

Traffic from Various Verticals and GEOs: REXRTB potentially supports traffic from diverse verticals and categories, encompassing display, native, pop, and mobile. According to the vendor, users can access traffic from different geographical locations, allowing them to effectively target specific audiences and markets.

Header Bidding: REXRTB supports header bidding, potentially enabling multiple ad exchange buyers to bid simultaneously. According to the vendor, this feature empowers publishers to maximize their revenue by potentially obtaining the highest bid for their ad inventory, fostering a fair and competitive marketplace.

Premium Demand Partners: REXRTB provides premium clients, including direct publishers and networks, with access to top demand partners. According to the vendor, this feature enhances monetization potential for publishers and expands the reach for advertisers, ensuring high-quality and potentially lucrative ad placements.

Ad Fraud Detection Systems: REXRTB integrates third-party ad fraud detection systems to potentially ensure the quality and authenticity of ad inventory. According to the vendor, this feature aids in identifying and preventing fraudulent activities, thereby creating a secure and reliable advertising environment.

Global Server Infrastructure: REXRTB's servers are strategically located across different continents, potentially delivering reliable and efficient ad serving capabilities on a global scale. According to the vendor, this extensive infrastructure ensures optimal performance and minimal latency for users across various regions.