FOCUS by Reynolds and Reynolds

FOCUS is a customer relationship management (CRM) solution offered by Reynolds and Reynolds. According to the vendor, it aims to redefine how businesses manage customer relationships and sales processes. FOCUS is said to be suitable for businesses of all sizes, from small dealerships to large enterprises. It caters to a wide range of professions and industries, including automotive dealerships, sales teams, business development managers, and sales managers.

Key Features

XtreamService: According to the vendor, XtreamService is designed to identify high-quality leads that may be overlooked. By combining transactional, behavioral, and demographic data, it aims to produce targeted sales leads. The vendor claims that XtreamService segments data to improve customer retention, trade-ins, and inventory turnover. Additionally, it provides a dashboard to track leads and their performance.

Reynolds Integrated Telephone System: The vendor states that the Reynolds Integrated Telephone System displays customer information on screen when a call comes in, allowing for authentic engagement and tailored calling experiences. It is said to set reminders and schedule follow-up calls if a call comes in while busy. The system is also claimed to extend access to any mobile device for call tracking and evaluation.

FOCUS: According to the vendor, FOCUS prioritizes customers most likely to buy, aiming to increase sales team efficiency. It offers a seamless desktop-to-mobile workflow for salespeople and provides real-time data and insights to coach sales reps and improve performance. The vendor states that FOCUS automates customer communication with results-based workflows and utilizes a single unique identifier for accurate information at every touchpoint.

eNewsletter: The vendor claims that the eNewsletter feature delivers relevant information on a consistent monthly cadence. It aims to move customers and prospects through the buying process with a branded newsletter. According to the vendor, it tracks newsletter views and clicks to measure engagement and provides relevant, engaging content from automotive industry experts. The eNewsletter is also said to generate service and sales leads based on newsletter engagement.