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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Learn from top reviewers

Easy to use

Rating: 10 out of 10
June 3, 2025
IncentivizedVetted ReviewVerified User
Currently we are using Zoominfo Operations for prospecting and Ringlead for data management such as lead routing and managing dupes. The product is super helpful to provide cu...
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Verified user
Analyst
ZoomInfo Operations4 years of experience

ZoomInfo Review.

Rating: 10 out of 10
May 16, 2025
IncentivizedVetted ReviewVerified User
We use ZoomInfo to gather more contacts and accounts into our CRM to ensure our sales and marketing teams can contact the correct people. This would be infinitely more challen...
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Verified user
Analyst
ZoomInfo Operations3 years of experience

Simplify your basic data management tasks

Rating: 10 out of 10
April 28, 2025
IncentivizedVetted ReviewVerified User
Simplifies basic data management challenges. Allows us to create automated workflows for extensive deduplication and data normalization.
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Erno Pyykkö
Administrator - Finance and Accounting
Revenue Operations Manager
Hoxhunt
ZoomInfo Operations4 years of experience

Great enrichment routing and segmentation capabilities

Rating: 9 out of 10
April 28, 2025
IncentivizedVetted ReviewVerified User
We are a big ZoomInfo shop: using Chorus AI, ZoomInfo premium enrich, and Ringlead. ZoomInfo premium enrich helps us easily create contacts and accounts with accurate enrichm...
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Madeline Boyer
Administrator - Information Technology
Senior Business Applications Analyst
Starburst Data
ZoomInfo Operations4 years of experience

Make the data work for you!

Rating: 9 out of 10
January 31, 2025
Vetted ReviewVerified User
ZoomInfo Operations help considerably with integration of data, and taking what we have in our CRM to the next level. The data import/export tools they offer allow us to mesh ...
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Iyer Amruthur
Manager - Sales
National Sales Manager
Allen Lund Company
ZoomInfo Operations3 years of experience
Verified on LinkedIn
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How ZoomInfo Operations Differs From Its Competitors

Data Accuracy

We had ZoomInfo Sales for quite a while and we use our own in-house CRM/TMS for most of our sales needs. Adding this allowed us to really clean up our sales prospects, as well as bring in some new sources of potential business. And it has made everything prior to working with the customer faster, …
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Go-to-Market Data

our sales team often receives just the name, or category of the prospect, and has to go out to see if 1. they're still in business 2. if their business actually matches the description 3. if they use freight services or no 4. if they're parcel or freight 5. if their net worth is high enough to get …
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Go-to-Market Data

It's improving our ability to better segment out database for contacts and businesses, which in turn let's us highlight to sales teams which accounts and contacts to focus on for better conversion.
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Data Accuracy

ZoomInfo's data quality is great. There is a bit of a lag between when someone updates their LinkedIn with a new company, but that is to be expected. Firmographic data is accurate.
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Data Accuracy

From a company standpoint, the data is paramount for making large updates to our CRM. For example, getting access to current address info for company enhancements is used by our team daily. I also use the enhancement for contacts at least weekly. Emails are easy to grab from the system, but …
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Go-to-Market Data

My only difficulty with the system is managing address information at the contact/lead level. I wish there were some indicator to say when it was last validated.
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Data Accuracy

The no of meetings booked has increased because of up to date account and contact information. This information is always updated and we have been to leverage that and account intent to book more meetings
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Go-to-Market Data

It has helped us to grow our pipeline and also helped us to book more meetings. I have noticed that contact information is updated on frequent basis and you are not left with outdated information
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Data Accuracy

We would struggle immensely without ZoomInfo Operations. It is our first go to spot for all up-to-date account and contact information. We supplement with other tools but ZoomInfo has allowed us to truly be successful in our space and we are so thankful. I also would say to someone on the fence, …
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Go-to-Market Data

The companies that we search have a lot of information that empowers our team available within ZoomInfo Operations. We can look at size of employees, where they're located, the headquarters, the year founded, the overall annual revenue, the size of legal teams they have, etc. All of this empowers …
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Data Accuracy

The quality overall is very high. I don't often have issues pulling accurate information. The only thing I run into from time to time is when someone switches positions and that hasn't been updated yet. They do, however, pull accurate new employee contact information very quickly, so I believe …
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Go-to-Market Data

ZoomInfo Operations provides insights on the company and the industry. This is helpful because it takes the back work out of having to research each company I am working with. I love the way it seamlessly integrates with my other sales softwares and I rarely have a moment of confusion. It's easy …
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Data Accuracy

It the terms of positive outcomes , Its really help to lead gen and conversion rates because identify and target audience , up-to-date account and contact information helps to reduce email bounce rate and increase engagements.
At the other hand it also beneficial for sales prospect and out reach …
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Go-to-Market Data

It has improved lead quality and sales efficiency by providing accurate , real time account and data.
It also helps to streamlines prospecting , enhance target with intent signal and scoops. It ensure to hygiene CRM data.
These factor help to our sales team to decrease their sales cycle time and …
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Data Accuracy

We found the names we pulled were accurate but we did still need to clean the emails through a scrubber. But that is understandable as the data could change on a monthly basis but overall comparable to other databases we use.
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Data Accuracy

ZoomInfo has helped us obtain better data on companies that we are trying to target, particularly when we have a specific list of companies or departments we are trying to reach out to. It has been especially helpful in pulling employees with certain job titles, such as ones that include …
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Data Accuracy

In my field, leads are important and what we are living. EverString helps us to discover companies and organizations with the same providence as the companies we have dealt with before. Thus, we could gather more leads in an easy way. Another thing is it boost our market analysis and gives off …
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Time to Value

EverString same as with Zoominfo is very manageable and user-friendly you will never go wrong with it. I got a hold of it in no time and its interface is not an eye-sore. Plus, I've been a user of ZoomInfo which is a great help to maneuver EverString. These two really are suited for each other and …
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Data Accuracy

EverString, now part of ZoomInfo provides high quality baseline data. The software allows you to filter for even higher levels of accuracy if desired. The entire platform is cutting edge and drastically improves the sales process. Highly recommend for sales enablement.
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Time to Value

Some users have longer learning curves than others, especially if the user struggles with technology as is. The ZoomInfo University is robust and helps with the learning curve. It takes our team about two weeks to fully onboard a new user where they can operate the platforms well on their own.
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Self-Service for Sales & Marketing Teams

This platform is simple to use and easy to onboard reps. I love the integration with Salesforce. All of our reps are able to see information directly on the lead, contact, and account objects. The overall use and training on Everstring was simple and easy to use/setup. This is a very user-friendly …
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Impact on Sales & Marketing Alignment

The number of qualified opportunities has greatly increased and has minimized the time we spend qualifying new opportunities and leads.
  • Increased lead quality.
  • Better penetration into key accounts.
  • Improved ability to connect and resonate messaging with the intent data driving the initial (internally …
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Data Accuracy

Overall the information has been very helpful to both marketing and sales within our organization. We do find gaps and inaccuracies within contact information such as phone numbers but the digital contact information such as email and LinkedIn have been great to benefit our prospecting functions.
+ …
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Time to Value

Within 90 days we were able to see a change in the connection rates with key accounts. Also, we saw a big shift in WHO we were reaching out to and also changed many target accounts based on the data.
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Account Identification

I would give it a solid 8/10. For companies that are either established or have been around for a long time, the information is accurate and up to date. The only problem that arises is, as previously mentioned, for smaller and quickly growing companies. We occasionally find the information to not …
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Sales Productivity

I believe EverString makes us more efficient on a daily basis. While I can't quantify this on a "per-rep basis," I can assert that it saves them time every day when going through accounts. The biggest difference for us is that in a week a researcher might have previously been able to find 30 …
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Data Accuracy

I love the direct LinkedIn profile link. I used to use it every time I got a new account to quickly and efficiently gather information on the company and contact (recently in the team lead role, so it's not so active now).
I find the information to be up to date 90% of the time. The only times …
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Time to Value

We were set up and running very quickly after purchase - I believe the platform was available for use basically "next day". If there was any delay I don't remember it!

In terms of results, the impact was also noticed quickly. At the time of purchase, we had a rapidly growing SDR team. Without …
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Data Accuracy

The quality is sufficient to do a large portion of our intended outreach to aim for business goals. Given we have not compared it in day-to-day practice with a competitive tool – assuming any business like ours would purchase a tool/vendor for data needs – we don't have a meaningful way to compare …
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Time to Value

As soon as we got access, we could start getting value. So, immediately. The only delay is in users learning to use the interface in an effective way – which takes a few hours of practice. So this can be done in one day or over some weeks. Pipeline for our business takes time to generate through …
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Account Identification

I haven't been able to use this feature yet. I'm already getting leads from marketing and other internal sources. What I need is a list of employees at their company, what they do, how recently they were hired, and who they report to. I have to reply on LinkedIn sales nav for that.
n/a
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Data Accuracy

I honestly haven't used the contact page as much as relying on data already in our lead gen from marketing. I get a sense from my manager that these numbers are good, though I would prefer only direct lines (who wouldn't) as I can usually find at least a gen CS number on their website.
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Sales Productivity

Sales is becoming increasingly more difficult generally speaking. Cold outreach rarely ends with a sale in our niche market so any and all information that I can get from prospecting tools would help make my job easier. I would spend much more time if I didn't have the tool in hand.
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Account Identification

The platform works fine when trying to find new leads, but it can be frustrating sometimes because it seems like there are 14 different ways to do a single action. I also wish the platform could enrich data at a contact level.
Enriching shouldn't give me "net new" accounts. It should enrich the …
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Account Identification

I would say I'm about 60% satisfied. It helps me out, but I can't guarantee that it helps. It puts the prospects in a good category, but it's still up to me to find the person that would be most interested in the software. Some people on the team don't use EverString to build a report, due to them …
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Data Accuracy

Everstring providing the direct LinkedIn profile is great. The only downfall I see with exporting contact lists is that there is no way to distinguish what person is at what location of a specific company. That's something that is obviously very important.
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Account Identification

Everstring is a great tool that provides valuable insights/intelligence on prospects. It has helped us save time and direct our time on accounts with a higher probability of converting.
It is very helpful for sales and Marketing. I believe Marketing is running specific awareness campaigns for net …
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Data Accuracy

I haven't personally used the system as much in this capacity since we also have another tool called zoom info- but after reading this question I am going to give it a try.
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Sales Productivity

I do believe our company has benefited from the information in Everstring- marketing would be better suited to describe how much as they use the tool more extensively than sales, but it has saved me a lot of time and helped me identify prospects that were not on my radar. Finding like customers to …
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Impact on Sales & Marketing Alignment

I think it has great potential- don't think our marketing team has leveraged it enough in outreach as I feel they should, but I am working on that. From a sales perspective- we have found a few opportunities from Everstring data- its great when filtering out reports in our Salesforce database- …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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ZoomInfo Operations

ZoomInfo Operations

N/A
Unavailable

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.zoominfo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

9 people also want pricing

Alternatives Pricing

Clear Analytics

Clear Analytics

$29
Per Seat per Month
What is Clear Analytics?

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.

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Features

Data Quality

Data quality tools are designed to ensure that business data is as reliable as possible so that it can provide a solid basis for effective decision-making

8.2
Avg 8.5
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Product Details

What is ZoomInfo Operations?

ZoomInfo Operations enables revenue teams to build clean and complete sales and marketing data, get new data through connections with 60+ 3rd party data sources, infuse critical first-party data into the right systems, and accurately route engagement-ready data to the correct sales reps. Additionally, its no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Integrations

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

ZoomInfo Operations Downloadables

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Match and merge highest, with a score of 8.4.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Reviews From Top Reviewers

View all reviews
(1-5 of 122)

Make the data work for you!

Rating: 9 out of 10
January 31, 2025
IA
Iyer Amruthur
National Sales Manager
Allen Lund Company (Transportation/Trucking/Railroad, 1001-5000 employees)
Vetted Review
Verified User
ZoomInfo Operations
3 years of experience
Verified on LinkedIn
Pros
  • Import/export of data.
  • Enriching and/or grading of data for release to sales and operations.
  • Automation of data, and data management.
Cons
  • Lower pricing tier, some other zoom products have freemium versions which would be nice
  • Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
  • Merging data does not always report 100% of data merged.

Great enrichment routing and segmentation capabilities

Rating: 9 out of 10
Incentivized
April 28, 2025
MB
Madeline Boyer
Senior Business Applications Analyst
Starburst Data (Information Technology & Services, 201-500 employees)
Vetted Review
Verified User
ZoomInfo Operations
4 years of experience
View profile
Pros
  • Enrichment and deduplication
  • Automates contact and account routing using rules-based criteria
  • Account scoring and regional segmentation stamping
Cons
  • Ringlead could benefit from sticky match functionality (e.g. when the first contact comes in on an account, all subsequent contacts will be matched to the first owner, rather than round-robined). Our previous tool, Distrbution Engine, allowed for that.

ZoomInfo Review.

Rating: 10 out of 10
Incentivized
May 16, 2025
Verified User
Analyst in Professional Services
Hospital & Health Care Company, 201-500 employees
Vetted Review
Verified User
ZoomInfo Operations
3 years of experience
Pros
  • Contact enrichment.
  • RingLead as a whole program is amazing!
  • Account location review.
  • Provider counts and specialty data.
Cons
  • RingLead—You have to be very careful about what you update, since it's a live update tool. It's still the best tool available, hands down. You just have to be careful.

Easy to use

Rating: 10 out of 10
Incentivized
June 03, 2025
Verified User
Analyst in Marketing
Market Research Company, 1001-5000 employees
Vetted Review
Verified User
ZoomInfo Operations
4 years of experience
Pros
  • Good customer support
  • dynamic product
  • easy to use
  • training materials easily available
Cons
  • Matching rules in Ringlead can be confusing
  • A
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