Rival IQ Reviews

6 Ratings
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Score 8.6 out of 101

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Reviews (1-4 of 4)

Scott Millen profile photo
Score 9 out of 10
Vetted Review
Verified User
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As a full-service creative marketing firm, much of our work is in social content development. RivalIQ is an essential tool in our toolbox when it comes to creating content for our clients that is compelling and competitive (say that three times fast!). We use its social landscape-based analytics to adjust content based on what is trending, what is effective, and what isn't working.
  • Rival IQ approaches social via a landscape. Place your client and its competitors into a landscape and watch information pour in. This keeps the analysis quick and simple.
  • Rival IQ has some of the best reporting available, and it's easy to share with clients via customizable slideshows, pdfs, or by creating a "portal" for your client to log in to.
  • Rival IQ looks at your social media vectors and offers real-time insights that help you make quick decisions. Simpler than the Facebook dashboard, yet more insightful and actionable because the information is parsed out in easy to understand graphs and charts.
  • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
  • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
Rival IQ has all of the social analytics you need to make effective strategic and creative decisions to help your clients win. While not fully integrated into a suite of software, it does have the best overall analytics package available. RivalIQ is entirely focused on social, however, and it is not trying to be anything more.
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Aimee Luongo, MBA profile photo
Score 8 out of 10
Vetted Review
Verified User
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My team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.
  • Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
  • The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.
  • Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
  • The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.
Rival IQ is perfect for tracking your public engagement data versus your competitors. You can see where you rank among them and determine where you can grow. However, the public data can be highly skewed by advertising dollars so sometimes you'll see spikes when not much has changed and that is likely due to increased advertising spend for you or your competitor.
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Score 8 out of 10
Vetted Review
Verified User
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Rival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
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Score 9 out of 10
Vetted Review
Verified User
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It was used mainly on the brand strategy team for competitive research and benchmarking on social foundation projects, as well as for reporting and metrics on an ongoing monthly, quarterly, and yearly basis. Mainly, it was used for its social media analytics capabilities and not as much for the non-social features.
  • Competitive analysis
  • Data visualization
  • Historical data
  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity
It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.
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Feature Scorecard Summary

Keyword analysis (3)
8.1
Backlink management (1)
7
SERP ranking tracking (1)
5
Competitive analysis (4)
7.1
Site recommendations (1)
6
Local SEO (1)
5
Social SEO (2)
5.5
Mobile SEO (1)
5
Global SEO (1)
5
Multi-domain support (1)
5
Integration with web analytics tools (1)
8

About Rival IQ

Rival IQ is a digital analytics platform for competitive analysis, the rivalrous side of search engine optimization or SEO. A relatively new company founded in 2013 and headquartered in Seattle, WA, Rival IQ has been rapidly adapted and at present is backed by about $2 million in venture capital for support of its intelligence tool. Rival IQ monitors multiple marketing channels and sends the user reports and alerts of activity and changes of interest in competitor activity.

The Hero level edition tracks 30 competitors social analytics, SEO, and keyword rankings for $199 per month. If that coverage of rivals is insufficient, the Champion pack covers 75 for $399 every month (this also comes with White Label reporting). For the VIP suite, proffered to those whose rivals number in the triple digits or more, Rival IQ will custom build an analysis package for you, and also include custom reporting and coverage, and a dedicated account manager.

Rival IQ Technical Details

Operating Systems: Unspecified
Mobile Application:No