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Rival IQ

Rival IQ


What is Rival IQ?

Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover…

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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social …
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What is Rival IQ?

Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new…

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Marketing Marvels: How to Monitor Your Competitor’s Social Media Prowess with Rival IQ

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What is Rival IQ?

Rival IQ Technical Details

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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social trends. Users consider it one of the best tools in the market for competitor analysis and social media reporting. By automating the process of finding competitors' social media accounts and gathering data like engagement rates and audience growth, Rival IQ saves users significant time and effort. It offers valuable insights, suggestions, and data analysis to improve social media performance, helping marketers develop thoughtful strategies and track their effectiveness.

With Rival IQ, teams can standardize reporting and make a strong case for more resources dedicated to social media. The tool provides a social rollup of users' brands alongside their competitors, enabling key insights into competitors' paid strategies. Marketers rely on Rival IQ for monthly reporting, audits, and pitching new business, as it helps set realistic goals and benchmarks for success. The platform's visualizations and charts simplify competitive analysis, making it easier to monitor performance, KPIs, and understand the value of content and website metrics.

The tool also excels in competitive intelligence by assisting in identifying competitors' boosted posts and informing paid strategies. Users appreciate how it consolidates competitor data into one place, saving time while providing valuable insights. Rival IQ helps track social media engagement against competitors, create benchmarks, and generate customer reports. For agencies or marketing teams, Rival IQ streamlines data pulling, offers great analytics tools and resources for competitive analysis, integrating insights for clients and competitors in one dashboard.

By leveraging Rival IQ's features for social, SEO, and SEM competitive analysis, marketers gain a deeper understanding of their brand performance against competitors. It allows them to improve their brand position and benchmark social performance against peers. Additionally, Rival IQ saves time by collecting and analyzing data for competitors while measuring social performance through comparative analysis. Teams find value in leveraging Rival IQ to find the best-performing content among competitors, enabling the tailoring of content plans and better strategizing as a team by segmenting and organizing the competition.

Robust Platform: Users have consistently praised the platform for its robustness, with continual updates, new features, and advanced reporting and analytics. Many users appreciate that these updates allow them to stay up-to-date and competitive in their social analysis.

Easy Data Visualization: The charts and data provided by the platform are easy to view and analyze, making it convenient for users and their clients to understand the information presented. This feature has been highly valued by a large number of users.

Benchmarking Competitors: The ability to benchmark their clients against competitors is incredibly useful for users as it provides insights into what it takes to be more effective in their social media efforts. This feature has received high praise from many reviewers.

  1. Expensive Pricing: Some users have mentioned that the price of RivalIQ's plans is a negative point, especially for small businesses. They feel that the plans are somewhat expensive and may not be affordable for everyone.

  2. Limited Collaboration in Basic Plan: A common concern expressed by users is the limited number of users allowed in the basic plan, which affects collaboration with multiple people. This limitation has been mentioned by several reviewers and can hinder effective teamwork.

  3. Lack of Customization Options: Users have found the lack of customization options for tables and graphs to be a downside. They prefer to design their own visuals to match the aesthetics of their presentations, but feel restricted by the limited customization capabilities offered by RivalIQ.

Users have made several recommendations for improving the Rival IQ platform. The three most common recommendations are as follows:

  1. Dig deeper into trends and segment data in Excel for better results.
  2. Upgrade basic account limits and connect more social media sites to fully utilize the tool.
  3. Consider including additional analytics (such as reach and impressions), organizing the competitive set, and offering tiered packages with a monthly trial option for clients.

These recommendations emphasize the importance of exploring trends in-depth, expanding monitoring capabilities, incorporating additional analytics, and considering different pricing options to enhance the user experience with Rival IQ.

Attribute Ratings


(1-5 of 5)
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Ivan Briceño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It helps us to know the behavior of the industries in social networks. This is fundamental initially to prepare the market studies to design the proposals of the strategies to our clients of the agency. Another function is the support in social media marketing consultancies for all the updated information that it allows to consult.
  • Industry behavior report divided by social network.
  • Know the main formats that generate greater engagement.
  • Number of weekly publications by industry in each social network.
  • Include new metrics not only based on engagement.
  • New metrics for Instagram ads.
Information on the main social media metrics to incorporate the strategy proposals for our agency clients into the design.
  • Engagement metrics by format for each social network.
  • Monitor campaign performance.
  • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
Scott Millen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As a full-service creative marketing firm, much of our work is in social content development. RivalIQ is an essential tool in our toolbox when it comes to creating content for our clients that is compelling and competitive (say that three times fast!). We use its social landscape-based analytics to adjust content based on what is trending, what is effective, and what isn't working.
  • Rival IQ approaches social via a landscape. Place your client and its competitors into a landscape and watch information pour in. This keeps the analysis quick and simple.
  • Rival IQ has some of the best reporting available, and it's easy to share with clients via customizable slideshows, pdfs, or by creating a "portal" for your client to log in to.
  • Rival IQ looks at your social media vectors and offers real-time insights that help you make quick decisions. Simpler than the Facebook dashboard, yet more insightful and actionable because the information is parsed out in easy to understand graphs and charts.
  • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
  • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
Rival IQ has all of the social analytics you need to make effective strategic and creative decisions to help your clients win. While not fully integrated into a suite of software, it does have the best overall analytics package available. RivalIQ is entirely focused on social, however, and it is not trying to be anything more.
  • We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
  • We are able to sell this package as a value add to our clients.
This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
RivalIQ doesn't try to be everything like RavenTools, and it isn't a management tool with some analytics like Sprout Social. It is a pure analytics package, which is exactly what we needed. Because of this tight focus, they do it better than anyone else.
Score 8 out of 10
Vetted Review
Verified User
Rival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
  • Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.
These products are similar, but don't provide the same friendly interface or analytical view of the social space. Both of the platforms above (Olapic + Track Maven) are great for social media users, influencers, and trend-data, but if you're looking at improving your own brands' performance, Rival IQ is the best bet.
Aimee Luongo, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
My team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.
  • Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
  • The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.
  • Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
  • The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.
Rival IQ is perfect for tracking your public engagement data versus your competitors. You can see where you rank among them and determine where you can grow. However, the public data can be highly skewed by advertising dollars so sometimes you'll see spikes when not much has changed and that is likely due to increased advertising spend for you or your competitor.
  • Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
Score 9 out of 10
Vetted Review
Verified User
It was used mainly on the brand strategy team for competitive research and benchmarking on social foundation projects, as well as for reporting and metrics on an ongoing monthly, quarterly, and yearly basis. Mainly, it was used for its social media analytics capabilities and not as much for the non-social features.
  • Competitive analysis
  • Data visualization
  • Historical data
  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity
It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.
  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates
They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much better than all the competitors, and the visuals were a big improvement over the others, which we had already used.
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