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Rival IQ is a digital analytics platform for competitive analysis, the rivalrous side of search engine optimization or SEO. A relatively new company founded in 2013 and headquartered in Seattle, WA, Rival IQ has been rapidly adapted and at present is backed by about $2 million in venture capital for support of its intelligence tool. Rival IQ monitors multiple marketing channels and sends the user reports and alerts of activity and changes of interest in competitor activity. The Hero level edition tracks 30 competitors social analytics, SEO, and keyword rankings for $199 per month. If that coverage of rivals is insufficient, the Champion pack covers 75 for $399 every month (this also comes with White Label reporting). For the VIP suite, proffered to those whose rivals number in the triple digits or more, Rival IQ will custom build an analysis package for you, and also include custom reporting and coverage, and a dedicated account manager.Social Engagement Analytics PlatformMy team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.,Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking. The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.,Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media. The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.,8,Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.,Falcon.ioGoogle Analytics of Social Media Reporting...but betterRival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.,I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance. Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations. Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.,I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.,8,Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.,Olapic and TrackMavenSolid owned & competitive social toolIt was used mainly on the brand strategy team for competitive research and benchmarking on social foundation projects, as well as for reporting and metrics on an ongoing monthly, quarterly, and yearly basis. Mainly, it was used for its social media analytics capabilities and not as much for the non-social features.,Competitive analysis Data visualization Historical data,True reach, impressions, and engagement rate data Compatible networks not applied evenly Instagram connectivity,9,Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects Positive: consistent visualizations across social networks makes for cleaner presentations Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates,SocialReport and Sendible,MomentFeed, HeyOrca, NUVI
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Rival IQ
5 Ratings
Score 8.4 out of 101
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Rival IQ Reviews

Rival IQ
5 Ratings
Score 8.4 out of 101
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Aimee Luongo, MBA profile photo
June 05, 2018

Rival IQ Review: "Social Engagement Analytics Platform"

Score 8 out of 10
Vetted Review
Verified User
Review Source
My team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.
  • Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
  • The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.
  • Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
  • The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.
Rival IQ is perfect for tracking your public engagement data versus your competitors. You can see where you rank among them and determine where you can grow. However, the public data can be highly skewed by advertising dollars so sometimes you'll see spikes when not much has changed and that is likely due to increased advertising spend for you or your competitor.
Read Aimee Luongo, MBA's full review
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November 16, 2018

Rival IQ Review: "Google Analytics of Social Media Reporting...but better"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Rival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
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April 20, 2018

Rival IQ Review: "Solid owned & competitive social tool"

Score 9 out of 10
Vetted Review
Verified User
Review Source
It was used mainly on the brand strategy team for competitive research and benchmarking on social foundation projects, as well as for reporting and metrics on an ongoing monthly, quarterly, and yearly basis. Mainly, it was used for its social media analytics capabilities and not as much for the non-social features.
  • Competitive analysis
  • Data visualization
  • Historical data
  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity
It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.
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Rival IQ Scorecard Summary

Feature Scorecard Summary

Keyword analysis (2)
6.5
Backlink management (1)
7
Competitive analysis (3)
8.0
Site recommendations (1)
6
Social SEO (1)
6

About Rival IQ

Rival IQ is a digital analytics platform for competitive analysis, the rivalrous side of search engine optimization or SEO. A relatively new company founded in 2013 and headquartered in Seattle, WA, Rival IQ has been rapidly adapted and at present is backed by about $2 million in venture capital for support of its intelligence tool. Rival IQ monitors multiple marketing channels and sends the user reports and alerts of activity and changes of interest in competitor activity.

The Hero level edition tracks 30 competitors social analytics, SEO, and keyword rankings for $199 per month. If that coverage of rivals is insufficient, the Champion pack covers 75 for $399 every month (this also comes with White Label reporting). For the VIP suite, proffered to those whose rivals number in the triple digits or more, Rival IQ will custom build an analysis package for you, and also include custom reporting and coverage, and a dedicated account manager.

Rival IQ Technical Details

Operating Systems: Unspecified
Mobile Application:No