TrustRadius
Rival IQ is a digital analytics platform for competitive analysis, the rivalrous side of search engine optimization or SEO. A relatively new company founded in 2013 and headquartered in Seattle, WA, Rival IQ has been rapidly adapted and at present is backed by about $2 million in venture capital for support of its intelligence tool. Rival IQ monitors multiple marketing channels and sends the user reports and alerts of activity and changes of interest in competitor activity.
The Hero level edition tracks 30 competitors social analytics, SEO, and keyword rankings for $199 per month. If that coverage of rivals is insufficient, the Champion pack covers 75 for $399 every month (this also comes with White Label reporting). For the VIP suite, proffered to those whose rivals number in the triple digits or more, Rival IQ will custom build an analysis package for you, and also include custom reporting and coverage, and a dedicated account manager.Rival IQSocial Engagement Analytics Platform2018-06-05T18:21:49.742ZMy team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.,Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.,Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.,8,Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.,Falcon.ioAimee Luongo, MBAGoogle Analytics of Social Media Reporting...but better2018-11-16T15:47:01.487ZRival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.,I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.,I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.,8,Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.,Olapic and TrackMavenVerified UserSolid owned & competitive social tool2018-04-20T19:56:29.821ZIt was used mainly on the brand strategy team for competitive research and benchmarking on social foundation projects, as well as for reporting and metrics on an ongoing monthly, quarterly, and yearly basis. Mainly, it was used for its social media analytics capabilities and not as much for the non-social features.,Competitive analysis
Data visualization
Historical data,True reach, impressions, and engagement rate data
Compatible networks not applied evenly
Instagram connectivity,9,Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
Positive: consistent visualizations across social networks makes for cleaner presentations
Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates,SocialReport and Sendible,MomentFeed, HeyOrca, NUVIVerified User
Unspecified
Rival IQ
5 Ratings
