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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social …
Overview
What is Rival IQ?
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover…
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What is Rival IQ?
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new…
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Marketing Marvels: How to Monitor Your Competitor’s Social Media Prowess with Rival IQ
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What is Rival IQ?
Rival IQ Technical Details
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| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social trends. Users consider it one of the best tools in the market for competitor analysis and social media reporting. By automating the process of finding competitors' social media accounts and gathering data like engagement rates and audience growth, Rival IQ saves users significant time and effort. It offers valuable insights, suggestions, and data analysis to improve social media performance, helping marketers develop thoughtful strategies and track their effectiveness.
With Rival IQ, teams can standardize reporting and make a strong case for more resources dedicated to social media. The tool provides a social rollup of users' brands alongside their competitors, enabling key insights into competitors' paid strategies. Marketers rely on Rival IQ for monthly reporting, audits, and pitching new business, as it helps set realistic goals and benchmarks for success. The platform's visualizations and charts simplify competitive analysis, making it easier to monitor performance, KPIs, and understand the value of content and website metrics.
The tool also excels in competitive intelligence by assisting in identifying competitors' boosted posts and informing paid strategies. Users appreciate how it consolidates competitor data into one place, saving time while providing valuable insights. Rival IQ helps track social media engagement against competitors, create benchmarks, and generate customer reports. For agencies or marketing teams, Rival IQ streamlines data pulling, offers great analytics tools and resources for competitive analysis, integrating insights for clients and competitors in one dashboard.
By leveraging Rival IQ's features for social, SEO, and SEM competitive analysis, marketers gain a deeper understanding of their brand performance against competitors. It allows them to improve their brand position and benchmark social performance against peers. Additionally, Rival IQ saves time by collecting and analyzing data for competitors while measuring social performance through comparative analysis. Teams find value in leveraging Rival IQ to find the best-performing content among competitors, enabling the tailoring of content plans and better strategizing as a team by segmenting and organizing the competition.
Robust Platform: Users have consistently praised the platform for its robustness, with continual updates, new features, and advanced reporting and analytics. Many users appreciate that these updates allow them to stay up-to-date and competitive in their social analysis.
Easy Data Visualization: The charts and data provided by the platform are easy to view and analyze, making it convenient for users and their clients to understand the information presented. This feature has been highly valued by a large number of users.
Benchmarking Competitors: The ability to benchmark their clients against competitors is incredibly useful for users as it provides insights into what it takes to be more effective in their social media efforts. This feature has received high praise from many reviewers.
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Expensive Pricing: Some users have mentioned that the price of RivalIQ's plans is a negative point, especially for small businesses. They feel that the plans are somewhat expensive and may not be affordable for everyone.
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Limited Collaboration in Basic Plan: A common concern expressed by users is the limited number of users allowed in the basic plan, which affects collaboration with multiple people. This limitation has been mentioned by several reviewers and can hinder effective teamwork.
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Lack of Customization Options: Users have found the lack of customization options for tables and graphs to be a downside. They prefer to design their own visuals to match the aesthetics of their presentations, but feel restricted by the limited customization capabilities offered by RivalIQ.
Users have made several recommendations for improving the Rival IQ platform. The three most common recommendations are as follows:
- Dig deeper into trends and segment data in Excel for better results.
- Upgrade basic account limits and connect more social media sites to fully utilize the tool.
- Consider including additional analytics (such as reach and impressions), organizing the competitive set, and offering tiered packages with a monthly trial option for clients.
These recommendations emphasize the importance of exploring trends in-depth, expanding monitoring capabilities, incorporating additional analytics, and considering different pricing options to enhance the user experience with Rival IQ.
Attribute Ratings
Reviews
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June 05, 2018
Social Engagement Analytics Platform
My team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.
- Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
- The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.
- Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
- The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.
- Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.