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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social …
Overview
What is Rival IQ?
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover…
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What is Rival IQ?
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new…
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Marketing Marvels: How to Monitor Your Competitor’s Social Media Prowess with Rival IQ
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What is Rival IQ?
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social trends. Users consider it one of the best tools in the market for competitor analysis and social media reporting. By automating the process of finding competitors' social media accounts and gathering data like engagement rates and audience growth, Rival IQ saves users significant time and effort. It offers valuable insights, suggestions, and data analysis to improve social media performance, helping marketers develop thoughtful strategies and track their effectiveness.
With Rival IQ, teams can standardize reporting and make a strong case for more resources dedicated to social media. The tool provides a social rollup of users' brands alongside their competitors, enabling key insights into competitors' paid strategies. Marketers rely on Rival IQ for monthly reporting, audits, and pitching new business, as it helps set realistic goals and benchmarks for success. The platform's visualizations and charts simplify competitive analysis, making it easier to monitor performance, KPIs, and understand the value of content and website metrics.
The tool also excels in competitive intelligence by assisting in identifying competitors' boosted posts and informing paid strategies. Users appreciate how it consolidates competitor data into one place, saving time while providing valuable insights. Rival IQ helps track social media engagement against competitors, create benchmarks, and generate customer reports. For agencies or marketing teams, Rival IQ streamlines data pulling, offers great analytics tools and resources for competitive analysis, integrating insights for clients and competitors in one dashboard.
By leveraging Rival IQ's features for social, SEO, and SEM competitive analysis, marketers gain a deeper understanding of their brand performance against competitors. It allows them to improve their brand position and benchmark social performance against peers. Additionally, Rival IQ saves time by collecting and analyzing data for competitors while measuring social performance through comparative analysis. Teams find value in leveraging Rival IQ to find the best-performing content among competitors, enabling the tailoring of content plans and better strategizing as a team by segmenting and organizing the competition.
Robust Platform: Users have consistently praised the platform for its robustness, with continual updates, new features, and advanced reporting and analytics. Many users appreciate that these updates allow them to stay up-to-date and competitive in their social analysis.
Easy Data Visualization: The charts and data provided by the platform are easy to view and analyze, making it convenient for users and their clients to understand the information presented. This feature has been highly valued by a large number of users.
Benchmarking Competitors: The ability to benchmark their clients against competitors is incredibly useful for users as it provides insights into what it takes to be more effective in their social media efforts. This feature has received high praise from many reviewers.
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Expensive Pricing: Some users have mentioned that the price of RivalIQ's plans is a negative point, especially for small businesses. They feel that the plans are somewhat expensive and may not be affordable for everyone.
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Limited Collaboration in Basic Plan: A common concern expressed by users is the limited number of users allowed in the basic plan, which affects collaboration with multiple people. This limitation has been mentioned by several reviewers and can hinder effective teamwork.
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Lack of Customization Options: Users have found the lack of customization options for tables and graphs to be a downside. They prefer to design their own visuals to match the aesthetics of their presentations, but feel restricted by the limited customization capabilities offered by RivalIQ.
Users have made several recommendations for improving the Rival IQ platform. The three most common recommendations are as follows:
- Dig deeper into trends and segment data in Excel for better results.
- Upgrade basic account limits and connect more social media sites to fully utilize the tool.
- Consider including additional analytics (such as reach and impressions), organizing the competitive set, and offering tiered packages with a monthly trial option for clients.
These recommendations emphasize the importance of exploring trends in-depth, expanding monitoring capabilities, incorporating additional analytics, and considering different pricing options to enhance the user experience with Rival IQ.
Attribute Ratings
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August 16, 2019
Need social analytics? Look no further than Rival IQ.
As a full-service creative marketing firm, much of our work is in social content development. RivalIQ is an essential tool in our toolbox when it comes to creating content for our clients that is compelling and competitive (say that three times fast!). We use its social landscape-based analytics to adjust content based on what is trending, what is effective, and what isn't working.
- Rival IQ approaches social via a landscape. Place your client and its competitors into a landscape and watch information pour in. This keeps the analysis quick and simple.
- Rival IQ has some of the best reporting available, and it's easy to share with clients via customizable slideshows, pdfs, or by creating a "portal" for your client to log in to.
- Rival IQ looks at your social media vectors and offers real-time insights that help you make quick decisions. Simpler than the Facebook dashboard, yet more insightful and actionable because the information is parsed out in easy to understand graphs and charts.
- Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
- RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
- We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
- We are able to sell this package as a value add to our clients.
RivalIQ doesn't try to be everything like RavenTools, and it isn't a management tool with some analytics like Sprout Social. It is a pure analytics package, which is exactly what we needed. Because of this tight focus, they do it better than anyone else.