September 20, 2019
Return on Investment
- Easier to read content should have led to more interaction, but there was no change in clicks from static content
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September 19, 2019
Return on Investment
- We've been able to measure engagement within content published on Ion that shows that people who interact with the content are more likely to reach the end of the content and more likely to convert.
September 04, 2019
Return on Investment
- We've received a lot of positive feedback on the creatives we've published, though it hasn't yet moved the needle for us. We do get a lot of great insights into our clients' needs.
September 20, 2019
Return on Investment
- Positive impact - we pitch it to our clients and it is something is unique and sets us apart from our competitors.
Return on Investment
- The price is high for what we are using the program for.
June 28, 2019
Return on Investment
- ion has helped us drive up our SEO.
- We've been able to expand our product portfolio to give better solutions for our consumers because ion can help them find the right one.
- ion has saved us THOUSANDS of dollars in development costs.
August 20, 2019
Return on Investment
- We're able to spin-up landing pages incredibly quick.
- We're able to report on performance metrics and suggest improvements using data our clients can understand.
- We've developed API tools to pass collected information from ion to our data warehouse.
Return on Investment
- Projects that would have taken weeks to code can be completed in a matter of days!
- We can really dig into the analytics right away to see exactly where the customer journey is.
- Having a friendly support team to help really makes this platform welcoming.
Return on Investment
- It manages our landing pages well, so we can reliably get leads.
- We count on it daily to pass lead information into salesforce and other tools.
- Overall, we would not be able to function without Ion Interactive, in our current setup.
June 28, 2019
Return on Investment
- Very positive from a cost perspective
- Enablement of regional content is huge
- Creation of interesting, useful and helpful content for demand campaigns
June 26, 2019
Return on Investment
- The ROI is great and can be achieved in a relatively small amount of time.
- Can save a lot of money spent which would have been spent on programmers.
June 21, 2019
Return on Investment
- Lower cost to creating interactive content.
- Can be done internally.
- Consistent experience.
August 21, 2019
Return on Investment
- We have not actually gone 'live' with any experiences yet. We are a small company and it has taken a significant amount of time to get up and running. Therefore, we have not seen any ROI in our year of use (largely due to internal issues).
- Our partners are very interested in collaborating with us on experiences, but as I mentioned, we have yet to sign any deals. In short, it has had a short-term positive impact in that it is an addition to our product offerings and partners see the potential value.
August 20, 2019
Return on Investment
- It's enabled a small dev team to deliver on complex solutions for our client without having to start from scratch.
- Offloads server management so that we can focus on development and creativity.
July 24, 2019
Return on Investment
- We don't have a clear view on the ROI yet.
Return on Investment
- ion has allowed us to have a testable environment for measuring campaign success.
- A/B optimization is necessary in the paid search space and ion lets us quickly make changes for conversion optimization.
Return on Investment
- Higher engagements and conversions
- More personalized, interactive experience for prospects and clients
- Breaking down content into a digestible format
August 07, 2018
Return on Investment
- Rapid prototyping and re-purposing of past campaigns with few tweaks and edits needed.
- Ability to make changes on the fly even for live campaigns.
- The ability to A/B test absolutely everything, and easily find conversion factors that matter and then implement those changes in future iterations of content!
Return on Investment
- So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
- There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
- We do really appreciate the level of complexity and customization available in the platform.
June 05, 2018
Return on Investment
- We are relatively new to ion, but so far it has enabled us to take some of the heavy lifting off of design, saving us overhead money.
- This is helping us communicate content to the sales team in one uniform, easy to use place.
- This is encouraging cross collaboration amongst revenue teams.
February 07, 2018
Return on Investment
- Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
- The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
- It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
January 16, 2018
Return on Investment
- We've expanded scope for several clients after 6-12 months of successful ion engagements.
- We've lost business at points when including ion interactive pricing for high-traffic clients, the "hosting" costs can be a bit much.
January 15, 2018
Return on Investment
- ion has provided greater insight into campaign performance, allowing us to more efficiently partition paid marketing spend. It has additionally provided data to underpin marketing decisions, gaining client confidence and improving our quantifiable insight into user behavior.
- ion has guided creative content and A/B testing with its extensive reporting capabilities. This provides objective information and guidance on campaign and LP deployment.
December 28, 2017
Return on Investment
- I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
- We've diversified our offerings to clients and have an extra component that separates us from competition
- We as a team have become more digital savvy
December 28, 2017
Return on Investment
- This is not an area of information that I see. We have seen how what we provide for the client turns into click throughs and how to maximize content delivery to our clients customers
Ion, by Rock Content Scorecard Summary
Feature Scorecard Summary
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Screenshots
Ion, by Rock Content Videos (2)
Ion, by Rock Content Downloadables
Ion, by Rock Content Integrations
Salesforce.com, Pardot, Marketo, Demandbase, AWeber, ClickTale, Crazy Egg, dotMailer, Google Analytics, Google Analytics 360 (formerly Google Analytics Premium), HubSpot Marketing Hub, Mailchimp, Adobe Analytics, Oracle Siebel CRM, Talisma Social CRM, Act-On Software, Aprimo, Oracle CX Marketing (formerly Oracle Marketing Cloud), Keap (formerly Infusionsoft), Sugar Sell (SugarCRM), Google Marketing Platform (formerly DoubleClick), Campus Management, MongooseMetrics, NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
| Edition | Pricing Details | Terms |
|---|---|---|
| Managed Services + SaaS | Custom | per year |
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 0% | |
| Mid-Size Companies (51-500 employees) | 40% | |
| Enterprises (> 500 employees) | 60% |
Ion, by Rock Content Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| FAQ/Knowledgebase | |
| Video Tutorials / Webinar |
Ion, by Rock Content Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Languages: | English |