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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
January 09, 2018
Work with the grain, or spend lots of time.
We're an advertising agency using ION primarily for our largest client. Our goal using Ion is to easily create interactive content without the time and expense of a developer. We're also able to re-purpose existing content by putting it into an Ion experience. And from there, we can quickly pull pieces from within ION and use it for additional experiences. The tracking is also extremely helpful in providing a tangible ROI calculation to our clients.
- It's easy to add images or video.
- Applying a theme to any template is super quick and easy.
- The reporting is wonderful!
- It is difficult to hyperlink text within body copy, which seems to be an easy concept.
- There is no way to undo an action unless you delete content.
- It's impossible to consistently, vertically center type.
70%
7.0
88%
8.8
86.66666666666666%
8.7
- It's extremely trackable, which is great.
- By not having to pay a developer, we've saved money.
- The ability to customize content and be creative "if this, then that" scenarios makes for a more positive user experience.
6
At our organization, it's mostly designers that utilize ION. However, we have another user who uses ION mainly to review the data and analytics. She is then responsible for gathering reports for our account managers. Since ION is so large, we've found that it's best to have a larger team trained, and everyone sort of "specializes" in something different. It's helps streamline our process.
6
ION is a wonderful program, but it requires someone who is technically savvy, and who is a quick learner. However, because of the large library of templates, I don't think that users need to have super refined graphic design skills. In fact, I'm not sure you need any at all!
- Adapting your interactive experience to other devices is relatively simple in ION.
- There is a vast library of templates to use. Whether you're a designer or not, they're great starting points!
- ION eliminates the need for an outside programmer, which speeds up the project and keeps costs down.
- The ION platform makes it very easy to create and monitor several projects at once, even when they're being worked on by multiple people.
- We've been able to tailor content to the user, giving them answers to questions only pertaining to their industry.
- We have had several needs for small microsites or landing pages that are only live for a short time. This was perfect.
- Through the platform, we've been able to do many more campaign-specific landing pages or experiences where in the past, a traditional web experience wouldn't have been cost effective.
- We'd love to do even more AB testing.
- The conditional properties of content is extremely interesting. You can show different content based on just about anything!
- We have done a couple quizzes, but would love to do more.
No
- Implemented in-house
No
No
Yes! I can think of one time in particular that I was working on a very difficult project. They helped me out every step of the way by providing me reference links to places within their support site, logging into my creative to help me troubleshoot, and discussing things over the phone, if needed.
- When starting with a template, everything seems to work extremely well!
- Applying themes to designs is such a time-saver and works very well.
- Linking your experience up between pages is very simple to do.
- Adding links within body copy is tricky.
- Sometimes adding videos can be tricky, especially if you want the playhead/controls hidden.
- There is no undo – there were a couple times that I wish there was!
June 12, 2017
Fast and Intuitive Content Creation
We have begun using ION Interactive to create digital experiences including calculators, quizes, and informational tours for our online audience. Prior to ION this type of content was created through the use of Flash and other animation/web design software that required a large time commitment from staff and was not easily changed on the fly to comply with market or regulatory changes. ION has greatly streamlined this process allowing us to create richer and more relevant content while keeping pace with industry changes.
- ION's templates have provided us with great jumping off points for our content. We can easily look at the examples and see how our existing content, both digital and print, can be created or enhanced through the presentation offered by ION.
- ION's customer support has been stellar. The support team has helped us learn the system faster and create pieces that would have been difficult if not for their assistance and prompt responses.
- During the on-boarding process ION's staff created a custom theme and color pallet incorporating our branding that we can easily apply to any of the templates already in the system again reducing the time required for us to begin utilizing the tool and creating valuable content.
- Some of the functionality we would like to see in ION's system is only available in a rudimentary form or requires more indepth and customized coding efforts. Specifically the ability to perform complex equations and calculations which incorporate many data points behind the scenes while keeping the visitor facing interface as simple as possible.
- It would be nice to have the training and online support materials available as online articles with step-by-step instructions and visual examples in addition to video tutorials which can be difficult to watch while actively working on a project.
- Providing quick reference sheets for the built in micro-themes would be quite valuable.
45%
4.5
48.33333333333333%
4.8
75%
7.5
- ION has greatly improved employee efficiency in the creation of interactive content.
All of these platforms require a large time and resource commitment and thus were used sparingly. ION allows us to create interactive content quickly and easily allowing us to expand our social reach and those markets who respond to newer styles of content delivery.
4
ION is used by the marketing team to create interactive content for other business units.
4
All the primary users of ION are designers by trade. We have a varying degree of experience with online content tools including Flash, HTML, PHP, Java, as well as animation and video editing tools.
- Calculators
- Digital and interactive brochure creation
- Quiz experiences and other learning tools
- We have been able to incorporate video content directly into our interactive experiences allowing us to present more content and information without overloading the viewer.
- We have plans to expand our use of online calculators and quiz tools.
- The creation of content based on visitor selections and data to give a more personalized experience.
- Vendor implemented
- Implemented in-house
No
Change management was a minor issue with the implementation
- Training: The training was fairly intensive to get us up and running on our first projects quickly. ION also created an experience during this period of which translated one of our marketing pieces from print to digital. We were able to use this in our training as well as an example to compare our own projects too.
- Time Frame to Implementation: As a department we are stretched fairly thin and there is not a lot of time in our days to dedicate to learning new software without having to learn on the fly. Between ION's training and support teams we were able to successfully implement this tool and create our first experiences in a timely fashion.
Yes
The bug was reported unintentionally. I was attempting to create a calculator that combined form functionality with reveal functionality - the support team was quickly able to identify the problem within ION's system that was effecting the calculation and guide me to a suitable work around while creating a ticket to have the bug addressed.
In the creation of our first calculator the support tech was very responsive and proactive in assisting me when I ran into an issue. He not only promptly replied to my initial request for support but followed up and worked to discover the best solution to my problem immediately as well as pushing the matter to create a fix within the system itself to add the functionality I wanted to create.
- Creation of experiences using the built in templates.
- Creating responsive content.
- Applying the built in themes and micro-themes.
- Creating custom functionality.
- Creating experiences that allowed many different interactions to be conducted within the same page load.