Overview
What is Roivenue?
Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested…
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Představujeme ROIVENUE 2.0 - nejlepší analytický software pro eshopy
Increasing marketing profitability through data integration and AI-powered attribution
Product Details
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What is Roivenue?
It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget decisions directed towards the fulfilment of business goals.
The proprietary attribution models are delivering improved marketing performance, resulting in higher ROI and revenue for clients. The vendor says clients see 15% ROI growth and 30% increase in revenue YOY.
Roivenue Features
- Supported: Cross-channel Attribution
- Supported: Multiple and Custom data-driven Attribution Models
- Supported: CLV Attribution
- Supported: Data Export and BI Integrations
- Supported: Data integration from different marketing sources, marketing platforms, web analytics and CRM
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Roivenue Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
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Roivenue has been praised by users as a comprehensive attribution tool perfectly suited for e-commerce businesses. Its seamless data integration, marketing analysis, and attribution modeling capabilities make it highly recommended for those seeking a data-driven marketing solution. Users have reported significant cost savings by using Roivenue to identify and optimize non-efficient campaigns. The customer service provided by Roivenue has also received positive feedback from users, describing it as helpful and responsive.
One of the key use cases of Roivenue is its ability to serve as a budget optimizer. Users have found that the platform helps them optimize their campaign budgets, resulting in more efficient allocation of resources and better ROI. Additionally, Roivenue offers data-driven attribution capabilities, allowing users to gain a better understanding of which channels and touchpoints are driving conversions.
Users who have switched to Roivenue from similar tools appreciate the onboarding process and overall user experience, reporting cost savings as a result. They also highlight the platform's flexibility in assisting with obstacles and willingness to help. By integrating data from marketing platforms, analytical software, and CRM into one place, Roivenue has become the sought-after tool for users looking for a better overview of their important indicators such as marketing spend, attribution, and ROI.
In summary, Roivenue addresses the needs of e-commerce businesses by providing comprehensive attribution capabilities, cost savings through campaign optimization, and seamless integration of data sources. Its positive user experiences and recommendations make it a valuable asset for agencies or companies looking to enhance their marketing strategies and gain actionable insights.
Well-designed and easy-to-use system: Users have praised Roivenue for its well-designed and intuitive user interface, which makes it easy to navigate and use. Several reviewers have mentioned this as a standout feature of the platform.
Tailored for marketing specialists: Many users appreciate that Roivenue is specifically tailored for marketing specialists. The ability to upload costs of freelancers, set budgets, and targets has been particularly highlighted by reviewers as a key factor that sets Roivenue apart from other tools.
Helps track investments and match them with campaign performance: Reviewers have found great value in how Roivenue helps them track their investments and match them with the performance of their marketing campaigns. This attribution view allows users to make data-driven decisions and optimize their campaigns based on real margin information.
Time-consuming Implementation: Some users have found Roivenue to be time-consuming to implement, which is expected due to its ongoing process that can take longer than anticipated. This sentiment was expressed by multiple reviewers.
Limited Connectors: Several users have mentioned the need for more connectors in Roivenue, particularly to marketplaces. They believe that having additional connectors would greatly enhance the software's functionality and make it a more comprehensive tool for their needs.
Slower Performance: Users have experienced instances of slower performance with Roivenue, leading to longer waiting periods for results. This feedback has been shared by multiple customers and indicates a potential area for improvement in terms of optimizing the software's speed and efficiency.