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Transcription

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Roivenue has been praised by users as a comprehensive attribution tool perfectly suited for e-commerce businesses. Its seamless data integration, marketing analysis, and attribution modeling capabilities make it highly recommended for those seeking a data-driven marketing solution. Users have reported significant cost savings by using Roivenue to identify and optimize non-efficient campaigns. The customer service provided by Roivenue has also received positive feedback from users, describing it as helpful and responsive.

One of the key use cases of Roivenue is its ability to serve as a budget optimizer. Users have found that the platform helps them optimize their campaign budgets, resulting in more efficient allocation of resources and better ROI. Additionally, Roivenue offers data-driven attribution capabilities, allowing users to gain a better understanding of which channels and touchpoints are driving conversions.

Users who have switched to Roivenue from similar tools appreciate the onboarding process and overall user experience, reporting cost savings as a result. They also highlight the platform's flexibility in assisting with obstacles and willingness to help. By integrating data from marketing platforms, analytical software, and CRM into one place, Roivenue has become the sought-after tool for users looking for a better overview of their important indicators such as marketing spend, attribution, and ROI.

In summary, Roivenue addresses the needs of e-commerce businesses by providing comprehensive attribution capabilities, cost savings through campaign optimization, and seamless integration of data sources. Its positive user experiences and recommendations make it a valuable asset for agencies or companies looking to enhance their marketing strategies and gain actionable insights.

Well-designed and easy-to-use system: Users have praised Roivenue for its well-designed and intuitive user interface, which makes it easy to navigate and use. Several reviewers have mentioned this as a standout feature of the platform.

Tailored for marketing specialists: Many users appreciate that Roivenue is specifically tailored for marketing specialists. The ability to upload costs of freelancers, set budgets, and targets has been particularly highlighted by reviewers as a key factor that sets Roivenue apart from other tools.

Helps track investments and match them with campaign performance: Reviewers have found great value in how Roivenue helps them track their investments and match them with the performance of their marketing campaigns. This attribution view allows users to make data-driven decisions and optimize their campaigns based on real margin information.

Time-consuming Implementation: Some users have found Roivenue to be time-consuming to implement, which is expected due to its ongoing process that can take longer than anticipated. This sentiment was expressed by multiple reviewers.

Limited Connectors: Several users have mentioned the need for more connectors in Roivenue, particularly to marketplaces. They believe that having additional connectors would greatly enhance the software's functionality and make it a more comprehensive tool for their needs.

Slower Performance: Users have experienced instances of slower performance with Roivenue, leading to longer waiting periods for results. This feedback has been shared by multiple customers and indicates a potential area for improvement in terms of optimizing the software's speed and efficiency.

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

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Starter

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Roivenue

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Increasing marketing profitability through data integration and AI-powered attribution

Představujeme ROIVENUE 2.0 - nejlepší analytický software pro eshopy

The Performance Monitor is the main native dashboard of Roivenue. There is a possibility of navigating between any two metrics. By choosing an attribution model you directly impact the data displayed in the Performance Monitor.

The Attribution Analysis section is the place in Roivenue which gives users the ability to compare available attribution models and modify the main model of attribution which will be used to recalculate data in the Performance Monitor. Selected metrics (ROI, mROI, MIR, Conversions, Profit, etc.) will be recalculated for each model.

Using Attribution we can also visualize conversion (or non-conversion path). Here we can plot the average position of the channel in path and the average path length. Thanks to this we can learn which channel is an opener and which one is a closer.

Using Budget Optimizer feature you can identify oversaturated channels and  further on it suggest you budget reallocation between various marketing channels for the highest ROI.

The Marketing Attribution Problem by Pavel Sima
Marketing ROI is no longer a black box - it’s an open book. Roivenue's Pavel Sima goes through the different methods of attribution and why collaborative game theory, the Shapley Value, Markov chains - like we use with Roivenue - are the most accurate way to measure, analyze, and improve your marketing ROI.

The Marketing Attribution Problem - Pavel Sima

Marketing ROI is no longer a black box - it’s an open book. Roivenue's Pavel Sima goes through the different methods of attribution and why collaborative game theory, the Shapley Value, Markov chains - like we use with Roivenue - are the most accurate way to measure, analyze, and improve your marketing ROI.

To learn more about Roivenue: www.roivenue.com

Here's a handy introduction to data-driven attribution: https://goo.gl/zlJFss

This video is from an event Roivenue held in partnership wth AT Internet in Prague on March 31, 2017.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Roivenue

Overview

What is Roivenue?