RollWorks

We use RollWorks to spread awareness about our company and solutions. One of our objectives for this year was to spread brand awareness and we are using RollWorks to place display ads in front of not only our prospects but also similar people based on our audience profiles. Have been using the platform for a few months now.

I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.

We use RollWorks for engagement to target our priority accounts. We also promote our twice-a-year summit with RollWorks. One of the biggest problems is the lack of communication between Sales and Marketing. RollWork Sales Insights dashboard helps our Account Executive to communicate with our SDR to go after high intend companies to create a pipeline.

We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and RollWorks helps us target the exact people that we know would be great customers. We never had insight at the account level at the engagement with our content and RollWorks helped us gain that insight and build a stronger target account list.

We use RollWorks for retargeting advertising and intent-based intel focused on our core audiences. This tool helps with delivering retargeted ads from a number of sources including site pages and social profiles.

We utilize RollWorks as part of our ABM strategy to support our clients through targeted campaigns based on specified targeted accounts and personas. The programmatic display option allows us to be more strategic in our messaging and align better overall to support outbound efforts.

Targeting key audiences to generate awareness. Allowed us to make use of an expensive purchased list of contacts and avoid the unprofessionalism of cold email campaigns.

RollWorks is an important component of our omnichannel marketing model. We conducted a channel analysis and found we were leaving 98% of our web visitors on the table. They'd leave without taking an action and we had no way to bring them back and engage them. Implementing RollWorks into the model was an easy sell to our CFO as the opportunity cost of not doing it - and letting all those potential leads get away - was brutal. Our entire organization was informed of the decision. Marketing is the custodian and most of the team is trained on RollWorks capabilities - or the front end or the back end. We have a few people dedicated to producing high-quality content and campaigns that are critical to getting results that our analysts mine and provide to our sales team. Having that interaction of a high-tech, intelligent tool along with the necessary human follow-up is a winning combination that RollWorks expertly powers. RollWorks also helps us with attribution of the marketing campaigns that are critical to driving performance throughout the funnel. We've had better insights and reporting than ever before.

We use RollWorks for our programmatic ABM campaigns. Currently, we have campaigned for the top of the funnel, early pipeline, late pipeline, customer upsell, and wake the dead.

RollWorks is leveraged in our organization to help target specific users/accounts and is the backbone of our ABM strategy. NS1 also uses the Journey Stages to keep track of how accounts are progressing down the funnel. We are looking to start using its predictive modeling tool to rate accounts for how likely they are to purchase our products and become an opportunity.

We use RollWorks' display platform to build awareness with our target accounts. It offers greater reach and frequency than Linkedin, at a more affordable cost.

After using LinkedIn successfully for the in-house account-based marketing strategy, we started looking for a bigger reach than LinkedIn. We selected RollWorks after evaluating multiple tools for account-based strategy. We've been using it for the last 8 months now and are happy with the support and results we received so far.

We use RollWorks for Retargeting and Account-Based Marketing. It helps us address ads to our Database, or people matching, or company Ideal Customer Profile. RollWorks helps us in providing very helpful B2B targeting audiences, which are not available in most other networks.

We have been attempting to use RollWorks to launch campaigns targeting: opportunities, website visitors, and those accounts displaying intent. We wanted to go with a platform that allowed for account-based marketing strategies and use the platform as our primary source of advertising. It's been in place for less than one year.

I initially chose RollWorks to drive form submissions from my target audiences from my target account list across the globe. However, what we noticed is that RollWorks was not of any help in driving form fills, even if everything else was done right. So we changed our tactics a bit and limited our expectation from RollWorks to generate brand awareness by delivering ABM ads. And that is how we are using it.

We rolled our Rollworks to support our account-based ad campaigns as well as supporting [our] sales [team] with top-level insights.

We use Rollworks to increase our outreach to prospects, mostly focusing on companies with intent and the ABM list. It was initially thought that this tool could also be used as a lead generation channel, but we quickly realized this was not true. In addition to ABM ads, we also use this platform for website retargeting and some LinkedIn campaigns.

We use Rollworks as our account targeting platform. We are a relatively small organization so we do not have the capacity to do a full ABM program however Rollworks serves as our primary MarTech platform to enable us to target accounts in an open opportunity stage or on a target account list. The new Journey Stages feature has been really helpful in visualizing our deal cycles and we also use Bombora which is a direct integration that allows us to feed real-time intent data into our campaigns to hit surging accounts.

At Gubagoo, RollWorks was one of the first additions to our Martech stack. Our goal was to be able to target highly segmented prospects to create and improve brand awareness, while also actioning personalized marketing campaigns to book demos. We were very glad to partner with RollWorks because of their data - we tested a few other companies and RollWorks beat all the competition for data matching.

ABM is a significant part of our marketing efforts. After a bad experience with another popular ABM platform, we wanted a platform that was effective at finding/targeting contacts in our industry, and that was efficient with our media spend.

We use Rollworks to run campaigns where we are specifically targeting accounts we’d like to reach. It allows us to use custom messages and speak to these targets as personally as possible. We’re then able to track that back to the sales cycle and use those insights accordingly.

We use RollWorks to get our ads in front of decision makers at a time when it's increasingly difficult to get folks to open emails, attend webinars, download our content. We like that $1K of advertising is included in the software price. As a nonprofit, price point is a critical factor in decision making for account based marketing software.

What has helped me the most with respect to sales this platform was to improve an unmatched performance to establish contacts with clients and potential clients, as well as being able to significantly increase the investment rate according to a set time. With this platform it has been possible to obtain a solid capacity to manage ditches that are adapted to our services. It has also helped us to have a better visualization of the proposed schedule by making RollWorks become a partner in the whole process.

We're using RollWorks to support our ABM and customer focused campaigns. We have the option of uploading lists of customer contact email addresses or domains or sync directly from Salesforce. RollWorks provides very robust reporting and has multiple reports and dashboards available from within Salesforce. This makes it very easy for our Sales and Executive teams to keep up-to-date with progress and highlights of these campaigns.