Reviews (1-1 of 1)
February 04, 2019
Score 9 out of 10
We're using RollWorks to support our ABM and customer focused campaigns. We have the option of uploading lists of customer contact email addresses or domains or sync directly from Salesforce. RollWorks provides very robust reporting and has multiple reports and dashboards available from within Salesforce. This makes it very easy for our Sales and Executive teams to keep up-to-date with progress and highlights of these campaigns.
Read Megan Kratzman's full review
RollWorks is a great platform for a team that has the budget and bandwidth to properly implement. Once initial campaigns are up and running, it's important to continually refine the campaigns to get maximum value from the platform. Keeping in tight communication with your account manager is key!
RollWorks Scorecard Summary
With RollWorks the user can:
- Learn about who their Ideal Customer Profile is
- Build, rank, and prioritize a Target Account List
- Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
- Measure the effectiveness of ABM programs via bi-directional data sync with CRM system
RollWorks Technical Details