RollWorks Reviews

2 Ratings
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Score 9.4 out of 100

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Megan Kratzman | TrustRadius Reviewer
February 04, 2019

Great results with RollWorks

Score 9 out of 10
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We're using RollWorks to support our ABM and customer focused campaigns. We have the option of uploading lists of customer contact email addresses or domains or sync directly from Salesforce. RollWorks provides very robust reporting and has multiple reports and dashboards available from within Salesforce. This makes it very easy for our Sales and Executive teams to keep up-to-date with progress and highlights of these campaigns.
  • Reports & dashboards are very robust
  • Straightforward & easy to use interface
  • Responsive & flexible customer support
  • Price is a bit steep to get started
  • A contract is required to use the platform
RollWorks is a great platform for a team that has the budget and bandwidth to properly implement. Once initial campaigns are up and running, it's important to continually refine the campaigns to get maximum value from the platform. Keeping in tight communication with your account manager is key!
Read Megan Kratzman's full review

RollWorks Scorecard Summary

About RollWorks

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM programs to those just beginning. By enabling teams to identify target accounts and key buyers, reach accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks aims to become an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

With RollWorks the user can:
  1. Learn about who their Ideal Customer Profile is
  2. Build, rank, and prioritize a Target Account List
  3. Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
  4. Measure the effectiveness of ABM programs via bi-directional data sync with CRM system

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RollWorks Technical Details

Operating Systems: Unspecified
Mobile Application:No