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RollWorks

RollWorks

Overview

What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with…

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Recent Reviews

TrustRadius Insights

Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers …
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My informal review

2 out of 10
May 25, 2022
Incentivized
We use RollWorks for engagement to target our priority accounts. We also promote our twice-a-year summit with RollWorks. One of the …
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RollWorks Review

9 out of 10
February 01, 2022
Incentivized
Targeting key audiences to generate awareness. Allowed us to make use of an expensive purchased list of contacts and avoid the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.rollworks.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $975 per month
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Product Details

What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM programs to those just beginning. By enabling teams to identify target accounts and key buyers, reach accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks aims to become an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

With RollWorks the user can:
  1. Learn about who their Ideal Customer Profile is
  2. Build, rank, and prioritize a Target Account List
  3. Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
  4. Measure the effectiveness of ABM programs via bi-directional data sync with CRM system

RollWorks Features

  • Supported: Find your best-fit accounts by identifying your ideal customer profile, target account lists, and key buyers.
  • Supported: Run cross-channel campaigns to engage high-fit accounts with advertising and SDR emails.
  • Supported: Track everything—from reach to revenue - with our dashboard or directly within your CRM.

RollWorks Screenshots

Screenshot of Build a Target Account List from our database of over 20 million companies or upload one from your CRM or Marketing Automation system. Prioritizing that list is easy, use our fit-based predictive scoring model or layer on intent data signals as well as engagement signals to identify in-market accounts.Screenshot of Notify your sales teams on accounts engaging with your company, via email alerts and Salesforce dashboards with our Sales Insights-productScreenshot of With the RollWorks Engagement Solution, you can advertise to your target account list with digital ads across more than 2 million websites that reach over 90% of internet users.Screenshot of Expand engagement channels beyond advertising with RollWorks’ Partner ecosystem. Personalize websites, use direct mail, leverage email signature ads for multi-channel ABM programsScreenshot of Beyond ads, our Sales automation product will keep prospects engaged through scheduled email outreach from your sales team.Screenshot of No Account-Based program would be complete without the ability to track its effectiveness. Measure the impact of your account-based programs with metrics that matter in our dashboard or sync with your CRM and/or Marketing Automation Platform. View spend, impressions, clicks, conversions and more at a campaign level, or visualize impact across your Target accounts with reach, engagement, influenced opportunity and review metrics.

RollWorks Video

RollWorks Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

RollWorks starts at $975.

Demandbase One and Terminus ABM Platform are common alternatives for RollWorks.

Reviewers rate Support Rating highest, with a score of 8.4.

The most common users of RollWorks are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers appreciated the simplicity of tasks such as sending automated emails, sharing information, and uploading new ad sets. Additionally, they liked how easy it was to track product changes through the dashboard.

Robust Reporting Capabilities: Many reviewers have praised the platform's strong reporting capabilities. They mentioned that it provides detailed reports, making it simple to analyze and consolidate sales data. Some users also mentioned that setting up reporting dashboards is a breeze, which further enhances their experience with data analysis.

Responsive Customer Support: The customer support team has received positive feedback from several reviewers for being responsive, flexible, and going above and beyond to ensure success. Users appreciated their willingness to assist in optimizing marketing and sales display campaigns based on accounts, leading to improved campaign results.

Integration with HubSpot and other platforms: Some users have expressed the need for RollWorks to improve its integration with HubSpot and other industry-specific platforms. They suggest partnering with renowned industry research firms and data providers to enhance the integration capabilities.

Limited customization options: Several reviewers have mentioned that they would like to see more customization options in RollWorks. They feel that additional flexibility in tailoring the platform to their specific needs would greatly benefit their workflow.

Steep learning curve: A number of users have found RollWorks to have a steep learning curve. They feel that the platform could provide more intuitive onboarding resources, tutorials, and documentation to help new users get up to speed quickly.

Users have made several recommendations based on their experience with RollWorks. These include:

  1. Have a strong understanding of Account-based advertising and marketing before using RollWorks. This recommendation emphasizes the importance of familiarizing oneself with ABM strategies to maximize the effectiveness of the platform.
  2. Designate at least one team member to become a super-user of RollWorks. By having a team member dedicated to learning and utilizing RollWorks, organizations can fully leverage its capabilities.
  3. Consider outsourcing ABM and advertising to a digital agency if RollWorks exceeds the organization's needs. Some users suggest that partnering with a digital agency could be a cost-effective alternative for organizations that may not require the full extent of RollWorks' features.

These recommendations highlight the need for expertise in ABM, internal resource allocation, and considering alternative solutions based on organizational requirements.

Attribute Ratings

Reviews

(1-20 of 20)
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Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I feel RollWorks as a platform was the easiest to use and navigate versus the others on this list given our maturing and requirements. Also, the RollWorks platform was the most cost-effective. Also, the team at RollWorks was the easiest to reach to set up a quick demo and in their follow-ups.
Jesse Fröhling | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic. I think they have room to improve when it comes to lead scoring and intent data. Other platforms like Demandbase take the edge with that but RollWorks is close behind.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the ability to develop ICP with the platform data more effectively.
Lisa Morrell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I used AdRoll in a prior company - AdRoll is a sister company to NextRoll. I didn't look outside the AdRoll family when choosing a retargeting solution due to the positive quality and experience with AdRoll. We simply chose NextRoll because it was the product best suited for B2B organizations.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Having used both I would say that RollWorks is a good entry-level ABM tool, but it just hasn't caught up to Terminus yet. Expect some delays and hiccups - which I suppose is to be expected with a newer solution. Also, expect limitations on reporting and integration with SFDC vs what you would get with Terminus.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
From a technology standpoint, RollWorks has fewer bells and whistles than 6sense and Demandbase but it works well for an entry point for ABM. RollWorks also has a better engagement team than my experience with the other platforms.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more complexity, and not surprisingly cost more.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I was not involved in the selection process however I know other companies were evaluated (ex: Terminus). I think RollWorks was strictly chosen due to pricing over other features but it's just a guess at this point. That's all my knowledge into this area of the business decision and selection process.
Darshak Parmar | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
RollWorks is better than the below because, AdRoll - this is highly tailored for B2C organizations and is not very useful for companies who are B2B and deal with a low volume of traffic 6th Sense: had very limited options and account-based landing pages were very expensive Demandbase - they didn't respond to our demo request
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
With lots of great platforms out there, it will depend on what your organization's top goals are. For our company, we have had a big challenge with data. With RollWorks beating all other [competitors] when we tested match rates, it was a no-brainer for us to partner with RollWorks. Lots of great integrations and intent data are available, there are many reasons to choose RollWorks. We also appreciated that they went over and above when we asked to test the platform with our site data before purchasing. We knew they cared about earning our business, and have seen that same commitment to our company ever since.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
RollWorks is the Kia of cars for account based advertising platforms. It's cost effective but doesn't have all the bells and whistles you can get with a more robust solution like Triblio or 6sense.
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