TrustRadius Insights
Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers …
Overview
What is RollWorks?
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
N/A
Unavailable
What is RollWorks?
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.rollworks.com/pricing/?utm_…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
Alternatives Pricing
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so…
What is PFL Direct Mail Platform?
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is RollWorks?
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.
The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement.
The RollWorks ABM solution, designed for revenue-focused marketers, bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates Go-To-Market execution and tight alignment of go-to-market teams, to maximize revenue efficiency. RollWorks simplifies ABM by focusing on deep buyer insights, actionable recommendations, precise targeting, and measurable impact. It uses this approach to streamline the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential.
With RollWorks the user can:
The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement.
The RollWorks ABM solution, designed for revenue-focused marketers, bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates Go-To-Market execution and tight alignment of go-to-market teams, to maximize revenue efficiency. RollWorks simplifies ABM by focusing on deep buyer insights, actionable recommendations, precise targeting, and measurable impact. It uses this approach to streamline the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential.
With RollWorks the user can:
- Learn about who their Ideal Customer Profile is
- Build, rank, and prioritize a Target Account List
- Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
- Measure the effectiveness of ABM programs via bi-directional data sync with CRM system
RollWorks Features
ABM Integrations Features
- Supported: Integrations with third-party software
- Supported: Automated workflow & orchestration
Intent Data Features
- Supported: 3rd party intent signals
- Supported: Downstream intent signals
- Supported: Account identification
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: ABM sales intelligence
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Syndicated content
- Supported: Personalization
- Supported: Engagement data tracking
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Display advertising
- Supported: Contextual advertising
- Supported: Social advertising
- Supported: Ad reporting and analytics
Additional Features
- Supported: Finds the best-fitting accounts by identifying an ideal customer profile, target account lists, and key buyers.
- Supported: Runs cross-channel campaigns to engage high-fit accounts with advertising and SDR emails.
- Supported: Tracks reach and revenue within a dashboard or directly within a connected CRM.
RollWorks Screenshots
RollWorks Video
Watch A 5-minute demo.
RollWorks Integrations
RollWorks Competitors
RollWorks Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.4.
The most common users of RollWorks are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(30)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers appreciated the simplicity of tasks such as sending automated emails, sharing information, and uploading new ad sets. Additionally, they liked how easy it was to track product changes through the dashboard.
Robust Reporting Capabilities: Many reviewers have praised the platform's strong reporting capabilities. They mentioned that it provides detailed reports, making it simple to analyze and consolidate sales data. Some users also mentioned that setting up reporting dashboards is a breeze, which further enhances their experience with data analysis.
Responsive Customer Support: The customer support team has received positive feedback from several reviewers for being responsive, flexible, and going above and beyond to ensure success. Users appreciated their willingness to assist in optimizing marketing and sales display campaigns based on accounts, leading to improved campaign results.
Integration with HubSpot and other platforms: Some users have expressed the need for RollWorks to improve its integration with HubSpot and other industry-specific platforms. They suggest partnering with renowned industry research firms and data providers to enhance the integration capabilities.
Limited customization options: Several reviewers have mentioned that they would like to see more customization options in RollWorks. They feel that additional flexibility in tailoring the platform to their specific needs would greatly benefit their workflow.
Steep learning curve: A number of users have found RollWorks to have a steep learning curve. They feel that the platform could provide more intuitive onboarding resources, tutorials, and documentation to help new users get up to speed quickly.
Users have made several recommendations based on their experience with RollWorks. These include:
- Have a strong understanding of Account-based advertising and marketing before using RollWorks. This recommendation emphasizes the importance of familiarizing oneself with ABM strategies to maximize the effectiveness of the platform.
- Designate at least one team member to become a super-user of RollWorks. By having a team member dedicated to learning and utilizing RollWorks, organizations can fully leverage its capabilities.
- Consider outsourcing ABM and advertising to a digital agency if RollWorks exceeds the organization's needs. Some users suggest that partnering with a digital agency could be a cost-effective alternative for organizations that may not require the full extent of RollWorks' features.
These recommendations highlight the need for expertise in ABM, internal resource allocation, and considering alternative solutions based on organizational requirements.
Attribute Ratings
Reviews
(1-24 of 24)Companies can't remove reviews or game the system. Here's why
July 30, 2022
A great entry level tool for account based marketing
We use RollWorks to spread awareness about our company and solutions. One of our objectives for this year was to spread brand awareness and we are using RollWorks to place display ads in front of not only our prospects but also similar people based on our audience profiles. Have been using the platform for a few months now.
June 11, 2022
Simple, intuitive retargeting software.
I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.
May 25, 2022
My informal review
We use RollWorks for engagement to target our priority accounts. We also promote our twice-a-year summit with RollWorks. One of the biggest problems is the lack of communication between Sales and Marketing. RollWork Sales Insights dashboard helps our Account Executive to communicate with our SDR to go after high intend companies to create a pipeline.
We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and RollWorks helps us target the exact people that we know would be great customers. We never had insight at the account level at the engagement with our content and RollWorks helped us gain that insight and build a stronger target account list.
February 04, 2022
An evolving Retargeting Ad Platform that does the job
We use RollWorks for retargeting advertising and intent-based intel focused on our core audiences. This tool helps with delivering retargeted ads from a number of sources including site pages and social profiles.
February 04, 2022
ABM Strategy for Growth-Stage Companies
We utilize RollWorks as part of our ABM strategy to support our clients through targeted campaigns based on specified targeted accounts and personas. The programmatic display option allows us to be more strategic in our messaging and align better overall to support outbound efforts.
February 01, 2022
RollWorks Review
Targeting key audiences to generate awareness. Allowed us to make use of an expensive purchased list of contacts and avoid the unprofessionalism of cold email campaigns.
December 11, 2021
Maximize your ABM opportunities with RollWorks - stop leaving money or accounts on the table!
RollWorks is an important component of our omnichannel marketing model. We conducted a channel analysis and found we were leaving 98% of our web visitors on the table. They'd leave without taking an action and we had no way to bring them back and engage them. Implementing RollWorks into the model was an easy sell to our CFO as the opportunity cost of not doing it - and letting all those potential leads get away - was brutal. Our entire organization was informed of the decision. Marketing is the custodian and most of the team is trained on RollWorks capabilities - or the front end or the back end. We have a few people dedicated to producing high-quality content and campaigns that are critical to getting results that our analysts mine and provide to our sales team. Having that interaction of a high-tech, intelligent tool along with the necessary human follow-up is a winning combination that RollWorks expertly powers. RollWorks also helps us with attribution of the marketing campaigns that are critical to driving performance throughout the funnel. We've had better insights and reporting than ever before.
December 11, 2021
Starter ABM but not much more
We use RollWorks for our programmatic ABM campaigns. Currently, we have campaigned for the top of the funnel, early pipeline, late pipeline, customer upsell, and wake the dead.
December 11, 2021
How to get Started with ABM
RollWorks is leveraged in our organization to help target specific users/accounts and is the backbone of our ABM strategy. NS1 also uses the Journey Stages to keep track of how accounts are progressing down the funnel. We are looking to start using its predictive modeling tool to rate accounts for how likely they are to purchase our products and become an opportunity.
We use RollWorks' display platform to build awareness with our target accounts. It offers greater reach and frequency than Linkedin, at a more affordable cost.
December 11, 2021
RollWorks delivers ABM promise
After using LinkedIn successfully for the in-house account-based marketing strategy, we started looking for a bigger reach than LinkedIn. We selected RollWorks after evaluating multiple tools for account-based strategy. We've been using it for the last 8 months now and are happy with the support and results we received so far.
December 11, 2021
The go-to Account Based Marketing platform for B2B Marketers
We use RollWorks for Retargeting and Account-Based Marketing. It helps us address ads to our Database, or people matching, or company Ideal Customer Profile. RollWorks helps us in providing very helpful B2B targeting audiences, which are not available in most other networks.
December 11, 2021
Not sure it's a great fit for newer brands
We have been attempting to use RollWorks to launch campaigns targeting: opportunities, website visitors, and those accounts displaying intent. We wanted to go with a platform that allowed for account-based marketing strategies and use the platform as our primary source of advertising. It's been in place for less than one year.
December 11, 2021
RollWorks works in most cases if you set the expectations right
I initially chose RollWorks to drive form submissions from my target audiences from my target account list across the globe. However, what we noticed is that RollWorks was not of any help in driving form fills, even if everything else was done right. So we changed our tactics a bit and limited our expectation from RollWorks to generate brand awareness by delivering ABM ads. And that is how we are using it.
December 06, 2021
Rollworks Core Strength is Account Based Advertising
We rolled our Rollworks to support our account-based ad campaigns as well as supporting [our] sales [team] with top-level insights.
December 06, 2021
ABM tool, hard to see results
We use Rollworks to increase our outreach to prospects, mostly focusing on companies with intent and the ABM list. It was initially thought that this tool could also be used as a lead generation channel, but we quickly realized this was not true. In addition to ABM ads, we also use this platform for website retargeting and some LinkedIn campaigns.
December 05, 2021
Great Tool for Mid-Market Company With Growing ABM Needs
We use Rollworks as our account targeting platform. We are a relatively small organization so we do not have the capacity to do a full ABM program however Rollworks serves as our primary MarTech platform to enable us to target accounts in an open opportunity stage or on a target account list. The new Journey Stages feature has been really helpful in visualizing our deal cycles and we also use Bombora which is a direct integration that allows us to feed real-time intent data into our campaigns to hit surging accounts.
November 30, 2021
RollWorks Delivers on Data
At Gubagoo, RollWorks was one of the first additions to our Martech stack. Our goal was to be able to target highly segmented prospects to create and improve brand awareness, while also actioning personalized marketing campaigns to book demos. We were very glad to partner with RollWorks because of their data - we tested a few other companies and RollWorks beat all the competition for data matching.
November 30, 2021
Best in class targeting and media spend
ABM is a significant part of our marketing efforts. After a bad experience with another popular ABM platform, we wanted a platform that was effective at finding/targeting contacts in our industry, and that was efficient with our media spend.
November 30, 2021
Rollworks review
We use Rollworks to run campaigns where we are specifically targeting accounts we’d like to reach. It allows us to use custom messages and speak to these targets as personally as possible. We’re then able to track that back to the sales cycle and use those insights accordingly.
November 11, 2021
Good price point for account based advertising
We use RollWorks to get our ads in front of decision makers at a time when it's increasingly difficult to get folks to open emails, attend webinars, download our content. We like that $1K of advertising is included in the software price. As a nonprofit, price point is a critical factor in decision making for account based marketing software.
What has helped me the most with respect to sales this platform was to improve an unmatched performance to establish contacts with clients and potential clients, as well as being able to significantly increase the investment rate according to a set time. With this platform it has been possible to obtain a solid capacity to manage ditches that are adapted to our services. It has also helped us to have a better visualization of the proposed schedule by making RollWorks become a partner in the whole process.
February 05, 2019
Great results with RollWorks
We're using RollWorks to support our ABM and customer focused campaigns. We have the option of uploading lists of customer contact email addresses or domains or sync directly from Salesforce. RollWorks provides very robust reporting and has multiple reports and dashboards available from within Salesforce. This makes it very easy for our Sales and Executive teams to keep up-to-date with progress and highlights of these campaigns.