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Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers …
Overview
What is RollWorks?
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital…
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What is RollWorks?
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is RollWorks?
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.
The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement.
The RollWorks ABM solution, designed for revenue-focused marketers, bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates Go-To-Market execution and tight alignment of go-to-market teams, to maximize revenue efficiency. RollWorks simplifies ABM by focusing on deep buyer insights, actionable recommendations, precise targeting, and measurable impact. It uses this approach to streamline the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential.
With RollWorks the user can:
The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement.
The RollWorks ABM solution, designed for revenue-focused marketers, bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates Go-To-Market execution and tight alignment of go-to-market teams, to maximize revenue efficiency. RollWorks simplifies ABM by focusing on deep buyer insights, actionable recommendations, precise targeting, and measurable impact. It uses this approach to streamline the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential.
With RollWorks the user can:
- Learn about who their Ideal Customer Profile is
- Build, rank, and prioritize a Target Account List
- Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
- Measure the effectiveness of ABM programs via bi-directional data sync with CRM system
RollWorks Features
ABM Integrations Features
- Supported: Integrations with third-party software
- Supported: Automated workflow & orchestration
Intent Data Features
- Supported: 3rd party intent signals
- Supported: Downstream intent signals
- Supported: Account identification
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: ABM sales intelligence
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Syndicated content
- Supported: Personalization
- Supported: Engagement data tracking
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Display advertising
- Supported: Contextual advertising
- Supported: Social advertising
- Supported: Ad reporting and analytics
Additional Features
- Supported: Finds the best-fitting accounts by identifying an ideal customer profile, target account lists, and key buyers.
- Supported: Runs cross-channel campaigns to engage high-fit accounts with advertising and SDR emails.
- Supported: Tracks reach and revenue within a dashboard or directly within a connected CRM.
RollWorks Screenshots
RollWorks Video
Watch A 5-minute demo.
RollWorks Integrations
RollWorks Competitors
RollWorks Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.4.
The most common users of RollWorks are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(30)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers appreciated the simplicity of tasks such as sending automated emails, sharing information, and uploading new ad sets. Additionally, they liked how easy it was to track product changes through the dashboard.
Robust Reporting Capabilities: Many reviewers have praised the platform's strong reporting capabilities. They mentioned that it provides detailed reports, making it simple to analyze and consolidate sales data. Some users also mentioned that setting up reporting dashboards is a breeze, which further enhances their experience with data analysis.
Responsive Customer Support: The customer support team has received positive feedback from several reviewers for being responsive, flexible, and going above and beyond to ensure success. Users appreciated their willingness to assist in optimizing marketing and sales display campaigns based on accounts, leading to improved campaign results.
Integration with HubSpot and other platforms: Some users have expressed the need for RollWorks to improve its integration with HubSpot and other industry-specific platforms. They suggest partnering with renowned industry research firms and data providers to enhance the integration capabilities.
Limited customization options: Several reviewers have mentioned that they would like to see more customization options in RollWorks. They feel that additional flexibility in tailoring the platform to their specific needs would greatly benefit their workflow.
Steep learning curve: A number of users have found RollWorks to have a steep learning curve. They feel that the platform could provide more intuitive onboarding resources, tutorials, and documentation to help new users get up to speed quickly.
Users have made several recommendations based on their experience with RollWorks. These include:
- Have a strong understanding of Account-based advertising and marketing before using RollWorks. This recommendation emphasizes the importance of familiarizing oneself with ABM strategies to maximize the effectiveness of the platform.
- Designate at least one team member to become a super-user of RollWorks. By having a team member dedicated to learning and utilizing RollWorks, organizations can fully leverage its capabilities.
- Consider outsourcing ABM and advertising to a digital agency if RollWorks exceeds the organization's needs. Some users suggest that partnering with a digital agency could be a cost-effective alternative for organizations that may not require the full extent of RollWorks' features.
These recommendations highlight the need for expertise in ABM, internal resource allocation, and considering alternative solutions based on organizational requirements.
Attribute Ratings
Reviews
(1-24 of 24)Companies can't remove reviews or game the system. Here's why
July 30, 2022
A great entry level tool for account based marketing
- Industry data based on search criteria.
- Easy to use platform and UX.
- Reporting dashboards are very easy to set up.
- I think there is great room for improvement in terms of industry customization and options.
- There is also an opportunity in terms of account evaluation after sales and consistent relationship building given the level of investment required.
- As this is a growing product, I feel they can do a better job when it comes to industry visibility around B2B. For example, partnerships with Bombora, Gartner, Zoom info, etc.
June 11, 2022
Simple, intuitive retargeting software.
- Contact/domain retargeting.
- Web retargeting.
- Social targeting.
- Conversion tracking.
May 25, 2022
My informal review
- Engagement.
- Account based marketing.
- Sales and Marketing communication.
- Pipeline creation.
- High intend choices based on ideal customer profile.
- Better view of ROI, there are opportunities created prior to RollWorks and was counted as RollWorks influence opportunity.
- More visibility on individual engagement level.
- It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
- Their customer success and support team are always willing to go the extra mile to ensure your success.
- The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
- I believe that RollWorks has room to improve with its integration with LinkedIn and the different advertising options available to be served through LinkedIn
- The UI can be improved especially when setting up ads for campaigns.
- The structuring of the contracts and payment cycles are very confusing and needs to be restructured
February 04, 2022
An evolving Retargeting Ad Platform that does the job
- Pretty straightforward dashboard
- Aligned targeting
- Embedded intent-based insight
- Make sure account reps notify customers when changing
February 04, 2022
ABM Strategy for Growth-Stage Companies
- Superior customer service and onboarding
- Low-cost entry into programmatic display
- Good UX
- Improved education around reporting metrics
February 01, 2022
RollWorks Review
- Reduce google spend
- Show traction by domain
- Message to key stakeholders
- Can apply 2 campaigns messages to same audience
- Better reporting for sales, actionable insights
- Easier to update creative w/out having to go through the account rep. Like a portal to work in
December 11, 2021
Maximize your ABM opportunities with RollWorks - stop leaving money or accounts on the table!
- Lead identification and scoring against your Ideal Client Profile.
- Engagement and conversion of website visitors.
- Discovering new accounts that fit your Ideal Client profile.
- Intent topic identification and trends among audiences.
- Enabling tailored campaigns based on segmentation and intent.
- Better integration with HubSpot.
- Buildout of intent campaign capabilities (which is in process).
- Not much else - RollWorks is a well thought out, user friendly product that delivers measurable results.
December 11, 2021
Starter ABM but not much more
- Delivers ads.
- High company match rate.
- Good looking dashboards.
- The weird contract includes ad spend that makes it harder to manage spend with what's included vs not.
- Inconsistent data with regards to clicks vs account traffic.
- SFDC connection is wonky. Lots of room for improvement there.
December 11, 2021
How to get Started with ABM
- It is very good at targeting who we want to see in the business.
- They are great business partners and communicate quickly and often.
- RollWorks is consistently launching new features.
- The price is a little high for the product provided.
- Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
- This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
- Account-based ad targeting.
- Integrates well with Marketo and Salesforce.
- Has much better reporting thank LinkedIn.
- Has nice stage-based measurement.
- Great customer service.
- A pleasure to work with.
- Persona-level targeting could be better aligned to more traditional roles/functions.
- More control over how influence is defined with opportunities.
- Some parts of the UI could be organized better.
December 11, 2021
RollWorks delivers ABM promise
- Intent targeting.
- Account targeting even though exclusions are not fail proof.
- Persona matching.
- Exclusion matching is not accurate.
- Retargeting the website traffic.
December 11, 2021
The go-to Account Based Marketing platform for B2B Marketers
- Create Audiences from Salesforce.
- Create Audiences targeting your ICP.
- Following advancement of your targeted accounts.
- UTM tracking.
- Ad (creatives) management.
- Target Account Lists' Adgroups naming.
December 11, 2021
Not sure it's a great fit for newer brands
- The ability to surface accounts displaying intent.
- The ability to target accounts.
- SFDC integration.
- The reporting and analytics is sub-par.
- The platform is clunky and not user friendly.
- Providing more recommendations on how we could improve.
December 11, 2021
RollWorks works in most cases if you set the expectations right
- Awareness throughABM ads
- Driving traffic from the right accounts
- Re-targeting
- Linkedin ad management
- Integration with HubSpot
- Audience segmentation
- Integration with HubSpot
- Integration with ZoomInfo
- Dayparting
- City level location targeting
December 06, 2021
Rollworks Core Strength is Account Based Advertising
- Account based display campaigns
- Account journey insights
- Linkedin and Facebook ads: does not support all types of ads
- Orchestration with other channels like email
December 06, 2021
ABM tool, hard to see results
- Budget forecast
- Ability to segmentate targeted accounts
- Technical onboarding and integrations with HS
- Targeting personas - plenty of contacts are under "other" job function
- Cookies for EMEA and APAC regions
- Salesforce reports - very unfriendly
December 05, 2021
Great Tool for Mid-Market Company With Growing ABM Needs
- Journey Stages - great new feature that allows us to visualize our deal cycles
- Playbook targeting by engagement stage
- Integrations
- Easy to upload new ad sets
- Strong salesforce integration
- Easy to use, user-friendly interface
- Flexibility when it comes to adjusting spend without support of a CSM
- Stronger targeting by job function/industry
- LinkedIn Campaign integration needs to be improved
November 30, 2021
RollWorks Delivers on Data
- Great Account Managers
- Competitive Pricing
- Easy-to-Use Platform
- Amazing Data!
- Keeping lists cleaned and up-to-date for users with home-grown CRMs
November 30, 2021
Best in class targeting and media spend
- Finding industry targets
- Delivery of advertising
- Cost of media
- Working with lists within the interface
- Overall cohesiveness of the interface
November 30, 2021
Rollworks review
- Reporting
- Targeted ads
- Sales insights
November 11, 2021
Good price point for account based advertising
- Ease of use with the platform
- Keeping us informed of product changes
- Providing a dashboard to see results
- It takes a full day or longer to review ads, then takes another day or so to push a playbook live
- Inconsistency with reporting--our Google Analytics say one thing about how many people clicked on ads and their platform says another. GA reports a lot of spam bots clicking on the ads so it makes me wonder if we're really getting in front of the right audience sometimes. Also, there are inconsistencies in the dashboard itself with reporting which is pretty maddening. One section will say a certain number of clicks per account. A separate section will say a different number.
- For in-depth reporting you have to sign up to receive them via email for the next day. This is very dumb.
- Its interface is really very simple to use from its first implementation, in addition the reports it generates provide detailed information and thus I can easily consolidate and practice my sales.
- You can easily send emails automatically, thus being able to send my contacts the information I need to share or send them.
- It is simple to be able to use marketing and sales display campaigns based on accounts, optimizing all work work thanks to the administrative service offered by experts who know the subject, helping us to obtain better results in our campaigns.
- It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
- They should be able to dig deeper into Salesforce reports within this platform.
February 05, 2019
Great results with RollWorks
- Reports & dashboards are very robust
- Straightforward & easy to use interface
- Responsive & flexible customer support
- Price is a bit steep to get started
- A contract is required to use the platform