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RTB House Personalized Retargeting

Ad serving describes the technology and service that places advertisements on web sites.

RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012, and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients.

RTB House

RTB House - Technology Powered by Deep Learning

RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. The company’s proprietary ad buying engine, powered by deep learning algorithms, helps leading advertisers generate outstanding results to reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC, and LATAM regions with main locations in Singapore, Moscow, Dubai, São Paulo, London and Warsaw.

Our proprietary technology generates competitive results thanks to sophisticated retargeting scenarios, advanced segmentation and real-time optimization. But what makes the biggest difference is deep learning – currently the most promising subfield of AI-oriented research. Algorithms inspired by the biological neurons in our brains make it possible to get more reliable, richer, machine-interpretable user descriptions of customer’s buying potential without any human expertise. And that, in turn, brings us a step closer to the sci-fi vision of robots that can think autonomously.

Users take hundreds of small steps when visiting an advertiser’s website. The innovative technology developed by RTB House uses deep learning to identify every one of these footprints, in order to find patterns in decision-making. It helps to unlock the ‘black box’ of big data, enhance e-shops’ offering potential to clients and grow their business. By elevating the accuracy of product selection we can make personalized ads even more precisely targeted, bringing highly optimized ROI for clients, while also giving them business insights to use their budget more efficiently. All that means highly optimized advertising ad spend.
According to RTB House analysis, deep learning makes personalized retargeting up to 50% more efficient.

What Makes Us Stand Out?
-  Greater Flexibility - No client is the same to us. Everything we do in our campaigns is made to fit your business, from displays across any device to performance goals.

- Smarter Segmentation - We see that not all users are created equal. Our Smart Retargeting Scenarios allow you to differentiate ongoing activities for much more granulated segments.

- Outstanding Ads - We offer HTML5 dynamic banners that not only perform effectively, but also delight customers. We take ad personalization a step forward by using innovative recommendation mechanism.

- Targeting Transparency - We make use of clear targeting options to make sure you’re comfortable with the services we provide, while we adjust to your marketing strategy and expectations.

Client Success Stories: https://www.rtbhouse.com/success-stories/

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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RTB House Personalized Retargeting

Overview

What is RTB House Personalized Retargeting?