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Rubicon for Publisher MonetizationThe organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.,Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield. Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.,Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.,10,ROI has been incredibly positive. No negative impacts to our business.,Index and ONE by AOL,Both
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Rubicon Project
6 Ratings
Score 9.1 out of 101
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Rubicon Project Reviews

Rubicon Project
6 Ratings
Score 9.1 out of 101
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March 06, 2018

Rubicon Project Review: "Rubicon for Publisher Monetization"

Score 10 out of 10
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The organization is using Rubicon Project to manage and optimize advertising inventory monetization and yield. We use Rubicon to surface our inventory through Marketplaces for Private Marketplaces, Programmatic Guaranteed, as well as the open RTB marketplace.
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.

Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
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Rubicon Project Scorecard Summary

Feature Scorecard Summary

Data Transfer (1)
10
DSP integration (1)
10
Ad campaign creation (1)
5
Ad deployment (1)
4
Display advertising (1)
10
Ad display and retargeting segmentation (1)
3
Sequence targeting (1)
3
Ad dashboards (1)
9
Ad performance reports (1)
9
Ad conversion tracking (1)
9
Cross-channel ad management (1)
9

About Rubicon Project

Rubicon Project is an ad serving and retargeting solution.

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Rubicon Project Technical Details

Operating Systems: Unspecified
Mobile Application:No