Successful B2B Demand Generation With the Help of S2M-group!
We used S2M to
support us with our lead generation
requirements. S2M provided support with their Account Based Marketing strategy
for lead …
Overview
What is S2M-group?
S2M-group is an account-based marketing (ABM) and pipeline generation marketing agency. It was founded in 2009 by software sales practitioners, marketing, and tech experts. With a global presence and regional/local offices, the agency boasts a team of 220+ experts specializing…
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Business Development Manager - Media & Entertainment
Tata Communications (Telecommunications, 10,001+ employees)
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Unavailable
What is S2M-group?
S2M-group is an account-based marketing (ABM) and pipeline generation marketing agency. It was founded in 2009 by software sales practitioners, marketing, and tech experts. With a global presence and regional/local offices, the agency boasts a team of 220+ experts specializing in strategy, copy,…
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Service Offering Details
- About
- Tech Details
What is S2M-group?
S2M-group is an account-based marketing (ABM) and pipeline generation marketing agency. It was founded in 2009 by software sales practitioners, marketing, and tech experts. With a global presence and regional/local offices, the agency boasts a team of 220+ experts specializing in strategy, copy, sales development representatives (SDRs), project management, and account management. They use technologies such as Data Management, Mapping/Profiling, Marketing automation, and reporting tools.
They offer integrated services that help enterprise technology companies, who are seeking a partnership with an internationally specialized ABM agency to assist them in expanding their global reach, piloting new solutions, or strengthening their sales pipeline. With the support of a team of professionals fluent in over 22 global languages, S2M-group offers expertise in collaborating with internal client teams, including BDRs, SDRs, Account Executives, and Sales and Marketing leaders.
Its key differentiators include expertise in complex technology and software sales and ABM, multinational presence to support technology companies across various regions, and a team of specialists to provide comprehensive support. They take a data-driven approach to develop ABM strategies that generate growth and revenue, and ultimately the services aim to provide predictable revenue, and a clear ROI for the agency's technology clients.
S2M-group Availability
| Geography | EMEA, APAC, NA, LATAM |
|---|---|
| Supported Languages | English, French, German, Dutch, Spanish, Italian, Portuguese, Arabic, Russian, Ukrainian, Chinese, Polish, Korean, Hindi |
S2M-group Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 15% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 60% |
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(13)
Community Insights
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- Pros
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S2M has been instrumental in accelerating sales pipeline growth for NICE Ltd. in Europe and Asia. By employing an account-based marketing approach, S2M targets specific accounts to create brand awareness, generate leads, and deliver qualified sales meetings. The continuous reporting provided by the skilled sales representatives keeps users updated on the progress of their campaigns. This enables NICE's sales teams to take over precisely qualified leads and convert them into closed deals.
Companies across EMEA leverage S2M to generate leads for their media and entertainment solutions, as well as to drive their digital transformation, process improvement, cost reduction, and staff management initiatives. S2M's expertise extends to the DACH region where it helps companies generate qualified leads within new logo accounts. Through on-demand ABM account research, S2M works closely with users to generate valuable market insights. The collaboration between S2M and its partner companies focuses on targeting specific customers through customer-based marketing to increase awareness and determine interest in solutions. S2M also shares detailed reports and coordination calls to provide market intelligence obtained through potential customer development.
The services offered by S2M have proven effective in accelerating business growth by targeting specified accounts, creating brand awareness, generating leads, and converting them into qualified opportunities. Acting as an extension of sales and marketing teams, S2M sets up meetings with target audiences, enabling companies to expand their customer base and enhance their sales process. With a strong focus on customization, S2M's account-based marketing services assist local sales teams in different markets by identifying key decision-makers, expanding customer vision, and making the sales process more effective. Overall, S2M supports companies in various aspects such as building brand awareness, identifying potential customers, conducting qualification evaluations, understanding market feedback, launching new solutions, cross-selling, and achieving higher ROI through increased revenue generation.
Effective Brand Awareness: Several users have commented on how s2m-group excels at creating brand awareness among prospects and identifying potential customers. This suggests that the company has a strong ability to target and reach the right audience, increasing visibility and generating interest in their clients' services.
Responsive Customer Service: Reviewers have consistently praised s2m-group for their responsiveness to any needs or concerns that arise during projects. This indicates that the company values customer satisfaction and is committed to promptly addressing any issues, ensuring a positive experience for their clients.
Detailed Reporting: Many users appreciate the detailed and systematic reports provided by s2m-group. These reports offer clear insights into the company's efforts and the results generated, allowing clients to evaluate the effectiveness of their services. It demonstrates s2m-group's commitment to transparency and providing valuable information to their clients.
Inconsistent Lead Quality: Some users have mentioned that the lead consistency provided by S2M has been slower in certain months, indicating a lack of consistency in the quality of leads.
Lack of Qualified Leads: Several reviewers have suggested that some leads could have been more qualified, but they acknowledge that it is not due to a lack of effort from S2M's side. Rather, the lack of details provided by the contacts seems to be the reason for this issue.
Need for Increased Communication: There are users who expressed the need for increased communication and exchanges with the sales team, although they acknowledged that it may not always be easy to achieve.
Reviews
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January 29, 2024
Successful B2B Demand Generation With the Help of S2M-group!
Score 10 out of 10
Vetted Review
Verified User
We used S2M to
support us with our lead generation
requirements. S2M provided support with their Account Based Marketing strategy
for lead generation which aimed to solve challenges in our pipeline
acceleration.
- Working as a partner
- Thorough alignment with us
- Ability to quickly grasp knowledge on our solution and suggest ideas for our GTM and ICP
- Multi-lingual
- Detailed reporting and insights
- Happy with the services they provided
Score 9 out of 10
Vetted Review
Verified User
As we don´t have an internal SDR team, we use agencies to help generate leads to support the sales team. We used S2M to help generate our leads across EMEA for our Media and Entertainment solutions.
- Generating leads within net new accounts
- Account and market intelligence
- Strategy updates
- Collaborative approach
- Lead consistency - some months slower than others
June 29, 2023
ABM lead generation in German in the DACH region
Score 9 out of 10
Vetted Review
Verified User
Our strategy was to increase our client base in the DACH region. Due to problems recruiting, we decided to use an agency. S2M-group was recommended to us from a colleague who had used them in a previous organisation. Their scope was to generate qualified leads within new logo accounts within the DACH region. We worked closely with one of their German SDRs to do this. They also did some on demand ABM account research in our key accounts and generated a lot of valuable market insight.
- Project progress update and communication
- Volume of qualified leads
- Market insights
- Strategy ideas
- Some leads could be qualified more but not from a lack of trying on S2Ms side - but rather the contact not giving details
Score 9 out of 10
Vetted Review
Verified User
We worked with S2M-group to accelerate growth through their B2B lead generation services. S2M-group contacts potential customers based on the persona we provide. They support us in building brand awareness, identifying potential customers interested in our solution, and attempting to conduct qualification evaluations with them, then pass on to us for follow-up. They will also help us understand market feedback.
- S2M-group will conduct qualification question with prospect and then pass to us to follow up.
- S2M-group build a good communication with team, keep our updated once they received any feedback.
- Sometimes S2M-group cannot achieve a balance of results across markets, and subsequently sales representatives. We are working with them clearly on this to improve the targeting in markets with lower results.
May 30, 2023
Excellent lead generation service
Score 9 out of 10
Vetted Review
Verified User
We partnered with S2M to help us with our lead generation needs and accelerate our pipeline growth. Using their Account-Based Marketing strategy, S2M focused on generating qualified leads by targeting a predefined list of over 100 accounts. Their approach aimed to address our business challenge of expanding our customer base and driving revenue growth.
- s2m-group is particularly effective in creating brand awareness among prospects, identifying where interest in services exists, and converting those prospects into qualified leads. They are also responsive to any needs or concerns that arise during the project, and their regular reports and alignment calls help to keep communication clear and transparent.
- We were extremely satisfied with the services provided by the team. They exceeded our expectations and delivered excellent results.
Score 8 out of 10
Vetted Review
Verified User
We
cooperated with S2M to accelerate our B2B sales pipeline in SEA and China
market. S2M provides highly customized lead generation services, which is
called account-based marketing for us, and we believe it could be good
assistance and acceleration for our local sales team in different markets.
During the project, S2M helped us identify key decision makers and right
contact to expand our customer vision and make the sales process more
target-oriented and effective. S2M could provide high-quality qualification
within our target scope when they successfully reached out to customers and
consequently ensure success in sales and marketing.
- S2M provides detailed and systematic reports, which let us own clear insights of their efforts and results generated and see how they add value.
- S2M owns responsible team for the cooperation. We maintain good relationship via emails and calls. If the results are unexpected as scheduled, S2M would identify the challenges and discuss with us for a better accelerating plan.
- N/A
May 05, 2023
Good lead generation experience with S2M
Score 9 out of 10
Vetted Review
Verified User
We have collaborated with S2M to accelerate our B2B
sales in APAC. S2M provides customer based lead generation services, which we believe
will be a good addition to our existing sales team. During the project, S2M
worked with us as a partner. They target specific customers for us through
customer based marketing to increase awareness and determine interest in our
solutions, and convert them into qualified potential customers.
S2M will share with us all market
intelligence they have obtained through potential customer development through
detailed reports and coordination calls. They answered all the questions
quickly and clearly. If the problem of achieving the goal is caused by market
satisfaction or other reasons beyond their control, they will share this and
change their strategy to see how to achieve the goal.
- S2M sends detailed reporting which helps us gain insights in their activities and see where they add value.
- S2M has set up a great communication through email and calls, which helps to easily stay in touch with them for questions, feedback or other topics.
- No applicable
May 04, 2023
Lead generation partnership in APAC
Score 9 out of 10
Vetted Review
Verified User
We initially started working with S2M since 2018 for B2B lead generation services, to build a stronger sales pipeline in the Southeast Asian market. S2M’s effort supported us in sales acceleration and generated real revenue, with high ROI. We later
also expanded the services to other markets in Europe and North America having S2M as a strong strategic partner. S2M also does account-based marketing as we have multiple solutions, we target large accounts with strong international
presence, and reach out to multiple industries. Overall both our marketing and sales team are quite satisfied with their account based lead generation services that has led to pipeline growth. Every year our relation is getting stronger with S2M. Overall, they assist us in business expansion, lead generation, building sales pipeline, running campaigns, launching new
solutions, identifying market intelligence and cross selling.
- They work like an extension/partner of our marketing and sales team.
- Generate consistent leads per week/month.
- Reach markets where we don’t have a physical presence and help explore new territories.
- Generate awareness in the market about our services among Key decision-makers relevant to our solutions.
- Non comes to mind
May 02, 2023
A Strategic Partner to Sustain Pipeline Growth
Score 10 out of 10
Vetted Review
Verified User
NICE Ltd. hired S2M to accelerate our Sales Pipeline Growth in Europe and Asia. As part of the DACH Sales team, I have been supproted by S2M since 2020. S2M is targeting specific accounts using an account-based-marketing approach to create brand awareness, generate leads and deliver qualified sales meetings to myself and my team. S2M is providing a team of skilled sales representatives who keep us updated on their work on progress through continuous reporting. EVery lead they deliver is precisely qualified and they provide detailed information so that the NICE sales teams have all necessary information to take over the qualified opportunities. S2M is continuously able to provide opportunities which have led to closed deals.
- Lead Qualification
- Continuous Reporting
- Market Feedback and Insights
- Advise on Sales Strategy
- Collaboration and Communication
- Ad-hoc support and Flexibility
- N/A - I can't identify points for improvement based on my experience with S2M
April 12, 2023
ABM and Lead generation support with S2M
Score 9 out of 10
Vetted Review
Verified User
S2M ABM services meets all the requirements. During more than 1 year it helped us to generate new business opportunities in EMEA region and speed up our recognition in the region *brand awareness. I would definitely recommend them as they are experts in lead generation and can easily help you to reach your business objective.
- Leads identification and qualification
- Client Management
- Transparent communication about project advancement and goals achievement
- Testing new marketing tools or social networks (Twitter, Instagram, etc) to reach more people
March 15, 2023
Collaborative agency working to succeed
Score 8 out of 10
Vetted Review
Verified User
Helping companies with their digital transformation, improving processes, reducing cost and managing staff.
- Help companies with complex sales
- Support growth of our facilities management segment
- Proactive Communication and exchanged to succeed together
- Increase exchanges with our sales, but not always easy
- The first month was slow to get meetings, but this quickly improved
March 14, 2023
S2M - a partner that works with you rather than for you!
Score 9 out of 10
Vetted Review
Verified User
We hired S2M to help us accelerate our business in APAC and EMEA. S2M targeted specified accounts for us to create brand awareness, generate leads and convert into qualified opportunities. S2M would share all market information obtained through detailed reporting as well pass the qualified opportunities to us for us to follow-up.
- Detailed reporting
- Great communication
- Personalized messaging
- Not applicable - satisfied with services
March 08, 2023
Global Lead Generation Appointment Setting Services
Score 10 out of 10
Vetted Review
Verified User
We use S2M as an extension of our sales and marketing teams. They help us set up meetings with our target audience.
- Target Account List and ICP Verification
- Outbound Business Development
- Customer Communication and Satisfaction
- Nothing really comes to mind - we are really happy with their services