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S2M-group

S2M-group

Overview

What is S2M-group?

S2M-group is an account-based marketing (ABM) and pipeline generation marketing agency. It was founded in 2009 by software sales practitioners, marketing, and tech experts. With a global presence and regional/local offices, the agency boasts a team of 220+ experts specializing…

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Recent Reviews

TrustRadius Insights

S2M has been instrumental in accelerating sales pipeline growth for NICE Ltd. in Europe and Asia. By employing an account-based marketing …
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Excellent lead generation service

9 out of 10
May 30, 2023
We partnered with S2M to help us with our lead generation needs and accelerate our pipeline growth. Using their Account-Based Marketing …
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Lead generation partnership in APAC

9 out of 10
May 04, 2023
We initially started working with S2M since 2018 for B2B lead generation services, to build a stronger sales pipeline in the Southeast …
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Awards

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Reviewer Pros & Cons

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Pricing

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What is S2M-group?

S2M-group is an account-based marketing (ABM) and pipeline generation marketing agency. It was founded in 2009 by software sales practitioners, marketing, and tech experts. With a global presence and regional/local offices, the agency boasts a team of 220+ experts specializing in strategy, copy,…

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  • No setup fee

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  • Premium Consulting/Integration Services

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Service Offering Details

What is S2M-group?

S2M-group is an account-based marketing (ABM) and pipeline generation marketing agency. It was founded in 2009 by software sales practitioners, marketing, and tech experts. With a global presence and regional/local offices, the agency boasts a team of 220+ experts specializing in strategy, copy, sales development representatives (SDRs), project management, and account management. They use technologies such as Data Management, Mapping/Profiling, Marketing automation, and reporting tools.

They offer integrated services that help enterprise technology companies, who are seeking a partnership with an internationally specialized ABM agency to assist them in expanding their global reach, piloting new solutions, or strengthening their sales pipeline. With the support of a team of professionals fluent in over 22 global languages, S2M-group offers expertise in collaborating with internal client teams, including BDRs, SDRs, Account Executives, and Sales and Marketing leaders.

Its key differentiators include expertise in complex technology and software sales and ABM, multinational presence to support technology companies across various regions, and a team of specialists to provide comprehensive support. They take a data-driven approach to develop ABM strategies that generate growth and revenue, and ultimately the services aim to provide predictable revenue, and a clear ROI for the agency's technology clients.

S2M-group Availability

GeographyEMEA, APAC, NA, LATAM
Supported LanguagesEnglish, French, German, Dutch, Spanish, Italian, Portuguese, Arabic, Russian, Ukrainian, Chinese, Polish, Korean, Hindi

S2M-group Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(13)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

S2M has been instrumental in accelerating sales pipeline growth for NICE Ltd. in Europe and Asia. By employing an account-based marketing approach, S2M targets specific accounts to create brand awareness, generate leads, and deliver qualified sales meetings. The continuous reporting provided by the skilled sales representatives keeps users updated on the progress of their campaigns. This enables NICE's sales teams to take over precisely qualified leads and convert them into closed deals.

Companies across EMEA leverage S2M to generate leads for their media and entertainment solutions, as well as to drive their digital transformation, process improvement, cost reduction, and staff management initiatives. S2M's expertise extends to the DACH region where it helps companies generate qualified leads within new logo accounts. Through on-demand ABM account research, S2M works closely with users to generate valuable market insights. The collaboration between S2M and its partner companies focuses on targeting specific customers through customer-based marketing to increase awareness and determine interest in solutions. S2M also shares detailed reports and coordination calls to provide market intelligence obtained through potential customer development.

The services offered by S2M have proven effective in accelerating business growth by targeting specified accounts, creating brand awareness, generating leads, and converting them into qualified opportunities. Acting as an extension of sales and marketing teams, S2M sets up meetings with target audiences, enabling companies to expand their customer base and enhance their sales process. With a strong focus on customization, S2M's account-based marketing services assist local sales teams in different markets by identifying key decision-makers, expanding customer vision, and making the sales process more effective. Overall, S2M supports companies in various aspects such as building brand awareness, identifying potential customers, conducting qualification evaluations, understanding market feedback, launching new solutions, cross-selling, and achieving higher ROI through increased revenue generation.

Effective Brand Awareness: Several users have commented on how s2m-group excels at creating brand awareness among prospects and identifying potential customers. This suggests that the company has a strong ability to target and reach the right audience, increasing visibility and generating interest in their clients' services.

Responsive Customer Service: Reviewers have consistently praised s2m-group for their responsiveness to any needs or concerns that arise during projects. This indicates that the company values customer satisfaction and is committed to promptly addressing any issues, ensuring a positive experience for their clients.

Detailed Reporting: Many users appreciate the detailed and systematic reports provided by s2m-group. These reports offer clear insights into the company's efforts and the results generated, allowing clients to evaluate the effectiveness of their services. It demonstrates s2m-group's commitment to transparency and providing valuable information to their clients.

Inconsistent Lead Quality: Some users have mentioned that the lead consistency provided by S2M has been slower in certain months, indicating a lack of consistency in the quality of leads.

Lack of Qualified Leads: Several reviewers have suggested that some leads could have been more qualified, but they acknowledge that it is not due to a lack of effort from S2M's side. Rather, the lack of details provided by the contacts seems to be the reason for this issue.

Need for Increased Communication: There are users who expressed the need for increased communication and exchanges with the sales team, although they acknowledged that it may not always be easy to achieve.

Reviews

(1-13 of 13)
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Matt Davis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
When you need an agency to support you in pipeline generation through ABM campaigns. Our solutions are vast and complex and they had a great understanding of what we offer and what is most suited to each account or prospect.
Score 9 out of 10
Vetted Review
Verified User
Based on our experience, s2m-group is an excellent choice for B2B lead generation, account-based marketing, sales pipeline acceleration, regional expansion, and increasing brand awareness. However, it may be less suitable for organizations with an established customer base or limited budgets for account-based lead generation services.
Score 8 out of 10
Vetted Review
Verified User
S2M worked with us in the ABM campaign, since we have some companies that we need to cross sell to them. After understanding the account insights, S2M adapted to their campaign, then successfully contacted to the right KDM then met with us.
Score 10 out of 10
Vetted Review
Verified User
The services S2M provides are high quality and the teams they provide consist of skilled professionals. S2M is well suited to be seen as partner that can support and guide you to achieve sustained pipeline growth. They put in a lot effort to understand your solution, processes, plans, and dedicate themselves to be in line with your strategy. They have been perfectly able to understand our identity and the way we want to be seen by our customers, and have subsequently put in practice. Based on the leads generated by S2M and the feedback from customers we have gained thanks to them, I can conclude that S2M has represented an accurate image of us already when touching base with them for the very first time.
Score 10 out of 10
Vetted Review
Verified User
If you are looking for an appointment setting agency S2M-group is great. To my understanding they solely work with Software and Technology companies so that is important to keep in mind.

Also, they have been really helpful in targeting markets in which we don't speak the language because they have an international team.
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