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Formerly AddShoppers


What is SafeOpt?

AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.

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Recent Reviews

TrustRadius Insights

Users have successfully used AddShoppers to recover abandoning website traffic on an affiliate basis. By effectively marketing to visitors …
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Per each 5,000 Monthly Uniques



Priced based on usage


Up to 5,000 Monthly Uniques

Entry-level set up fee?

  • $500 per brand
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is SafeOpt?

SafeOpt (formerly known as AddShoppers) is a marketing platform that leverages its network of 200MM+ shoppers to receive verified offers from brands partnered with the platform. SafeOpt campaigns enable brands to send 3-5x more messages to the people who visit a site, show interest, and abandon.

SafeOpt Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: A/B testing
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Email Previews

Additional Features

  • Supported: Automated Email Responses
  • Supported: Lead Segmentation
  • Supported: Online Behavior Tracking
  • Supported: CRM Integration (Data Sync)
  • Supported: Custom Fields
  • Supported: Custom Objects
  • Supported: Program Management
  • Supported: Social Profiles
  • Supported: Social Engagement and Promotion
  • Supported: Social Analytics
  • Supported: API / Integrations
  • Supported: Data Import & Export
  • Supported: User Roles and Permissions
  • Supported: Customization
  • Supported: Sandbox / Test Environment
  • Supported: E-commerce/Shopping Cart
  • Supported: Marketing Resource Management

SafeOpt Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have successfully used AddShoppers to recover abandoning website traffic on an affiliate basis. By effectively marketing to visitors who left without making a purchase, this product has proven to be a valuable tool in converting them into buyers. Additionally, customers have found AddShoppers useful for new customer acquisition. The easy installation and user-friendly interface provide a wealth of useful information, making it effortless for users to navigate and utilize the product. Novice web designers have praised the exceptional support from the product team, even when encountering major issues. However, there have been some customers who expressed disappointment with the product. Nonetheless, the retargeting feature has provided a great return on investment for many customers, guiding them toward achieving their business goals. With customizable campaigns and a straightforward setup process, AddShoppers proves to be a versatile and helpful tool in recovering abandoned website traffic and acquiring new customers. Furthermore, the highly responsive customer service team adds value by promptly addressing user queries and concerns.


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Score 8 out of 10
Vetted Review
Verified User
We use Addshoppers to grow our business using their campaign services and email marketing to target [the] right customers. They also provide us [the] right direction to achieve our goals. We can also customize their campaigns based on our needs. It is also easy to implement and setting up a new site is [a] cakewalk for us. Customer service what they have is hyper responsive to our queries.
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
  • Website conversion rate increased
  • Email marketing
  • Lead generation increased
  • They can convert visitors into paying customers.
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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