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Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams …
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution from Marigold. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
- Email management
- Site personalization
- Mobile-based campaign management
- Predictive segmentation and analytics
- Retention analytics
Marigold Engage by Sailthru Integrations
Marigold Engage by Sailthru Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
The most common users of Marigold Engage by Sailthru are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.
Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.
Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.
Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.
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User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.
Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.
Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.
Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.
Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.
Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.
Attribute Ratings
Reviews
(1-19 of 19)Companies can't remove reviews or game the system. Here's why
November 11, 2021
Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis
Better personalization and data management.
November 10, 2021
Sailthru adds smarts to any growing customer-focussed business
Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a need to switch although we have briefly evaluated the cost/benefit of switching to other providers. Unfortunately, the switching cost is usually to high as we are tightly integrated.
November 08, 2021
An expensive & complicated ESP
I think Sailthru does a poor job at comparing to Klaviyo from a user perspective. While both platforms have very similar features and objectively achieve the same result, the user interface & journey to get there on Sailthru is overly complicated and cumbersome. Klaviyo does a much better job at being straight forward and simple to use. Plus they have a better customer service team than Sailthru.
February 27, 2020
Email has never been easier with Sailthru
We went with Sailthru because we didn't need an all-in-one software. Sailthru's main focus is email and they do a great job at it. Looking back, I probably would have chosen a different platform based on price alone. Sailthru is very expensive for what it offers. Another reason we chose Sailthru is due to excellent customer service. Compared to other platforms, Sailthru blows them away when it comes to having a personal touch.
February 28, 2019
Honest B2C review of a long time user
We chose Sailthru before evaluating these vendors. Currently though they are lagging a little bit with integration with outside data sources, flexibility with surfacing web content, and multi channel orchestration compared to these vendors
November 14, 2018
Sailthru: The Good, The Bad, The Ugly
I prefer Sailthru over any Oracle product but found Campaign Monitor was the best ESP I've played around with. At my last job, we made the switch from Responsys to Campaign Monitor but I left shortly after so I didn't get too much experience working in it. I didn't select Sailthru here at Domino, it was just what they were already using when I started.
September 25, 2018
Detailed and accurate results
Sailthru provides the most details of any of the systems I've used previously. It allows us to customize reports for the specific client and what information that client is looking for. Sailthru allows us to use multiple different accounts to generate reports from, so it works for all aspects of our business.
May 30, 2018
Sailthru's great with tracking newsletters!
Sailthru is great for our newsletters. Moat focuses more on our online, mobile and desktop content, whereas Sailthru hones in on our newsletter traction.
April 19, 2018
Great for some, but not all.
- Critical Impact and Paramount
For us, a cost-effective email provider always seems to lack our version of a "total package". Sailthru seems to edge out others for merchants, but even the providers before and after Sailthru also fell a little short. There really doesn't seem to be a solution that truly embraces a digital publisher's email needs. As an IT person, my gut reaction is to just make our own version of something like this. It's not possible due to our size and capabilities though.
April 19, 2018
Sailthru Review
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
January 04, 2018
Sailthru ESP at a glance
Sailthru has a distinct advantage of being a younger more agile company while not having the legacy code that several of the large scale ESP's have. The UX is a strength as well as their frequent features overhaul which seems to develop more every year, they have a focus on improving the use cases of their platform instead of boasting how large or how many features they have.
Sailthru is cost effective, feature-rich, well documented, continuously growing their product offering, and combines most of what all other platforms encompass. From SMS to email, marketing campaigns to transactional sends, custom built event-based sequences, etc.
September 09, 2015
Peddling Pants Through Sailthru
Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more centered around automated emails and working smarter over creating batch-and-blast emails. Sailthru also is much easier to analyze than anything associated with Mandrill.
January 21, 2015
Good feature set; problems with reliability and customer service
Score 2 out of 10
Vetted Review
Verified User
Better than the pure campaign email marketing apps (MailChimp, Constant Contact, etc.) for the additional transactional email capabilities. With the lack of reliability and service, we will move on to others though (trying Mixpanel's and Intercom.io to see how they work out.
May 17, 2014
The Ad Ops Account Manager Says...
Score 8 out of 10
Vetted Review
Verified User
- Adestra,ExactTarget Interactive Marketing Hub
SailThru is more user friendly than Exact Target and is about the same as Adestra
May 17, 2014
Thoughts on SailThru
Score 5 out of 10
Vetted Review
Verified User
- iproduction
SailThru has much more range, flexibility and scale than iproduction which is often opaque.
May 17, 2014
Sailthru is Great!
Score 8 out of 10
Vetted Review
Verified User
We previously used Adestra. However, I really think it is much easier and more intuitive to use Sailthru.
May 10, 2014
An Experienced Email Marketer's Take on Sailthru
Score 8 out of 10
Vetted Review
Verified User
- Marketo,Lyris,MailChimp,Constant Contact,What Counts,Omail,Vertical Response
Sailthru is my favorite email platform that I've used thus far. It's more streamlined and user-friendly compared to Marketo and Lyris. It currently offers more functionality and customer insights than MailChimp, Constant Contact, What Counts, Omail, and Vertical Response.
May 08, 2014
Sailing Thru #Startuplife
Score 9 out of 10
Vetted Review
Verified User
- MailChimp,HubSpot,cakemail
SailThru doesn't have the UI of any of them unfortunately, but the high level of functionality (if functions to switch text for specific customers) is the BIGGEST strength. None of these have that complexity available. My old company needed to build our own automated email platform to be able to that and none of us knew SailThru. HubSpot does connect to Salesforce which is a huge plus and tracks the lifecycle of the customer. SailThru does this to a point, but at a very high level. Otherwise everything is just as easy.