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Marigold Engage by Sailthru

Marigold Engage by Sailthru

Overview

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

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Recent Reviews

TrustRadius Insights

Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams …
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I’m sailing smoothly

8 out of 10
November 14, 2018
Incentivized
We’ve been using Sailthru for a few years. It’s relatively easy to set up campaigns and to send them to targeted audiences. Setting up an …
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Awards

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Pricing

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What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

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Product Details

What is Marigold Engage by Sailthru?

Marigold Engage by Sailthru is an email marketing and marketing automation solution from Marigold. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.

Its key capabilities and functions are:
  • Email management
  • Site personalization
  • Mobile-based campaign management
  • Predictive segmentation and analytics
  • Retention analytics

Marigold Engage by Sailthru Competitors

Marigold Engage by Sailthru Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.

Iterable, Cordial, and Klaviyo are common alternatives for Marigold Engage by Sailthru.

The most common users of Marigold Engage by Sailthru are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(44)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.

Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.

Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.

Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.

Note: 264 words

User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.

Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.

Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.

Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.

Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.

Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
January 04, 2018

Sailthru ESP at a glance

Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Sailthru as our main ESP to communicate our content to our entire audience. It's used across our entire organization, across multiple departments. Sailthru's been great at helping us deliver more personalized emails to our audience in a more efficient and automated way. The workflow from start to finish has helped multiple departments spend less time setting up emails and lists and more time solving other problems.
  • Complex list segmentation is made easy.
  • Triggered email sends and automated email series can be set up without needing a deep technical background.
  • Documentation and support are robust and very helpful. If it's not already written down I can get support via email or phone within a few minutes.
  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Great platform for e-commerce as it connects easily with external sales data and automatic triggered emails sent to users in all parts of the sales funnel are a simple setup.
Not the best platform if you're looking to send to large lists repeatedly, you could accomplish this with a less robust tool.
  • Improved the effectiveness of our email communication as the ability to heavily segment users and personalize content makes our messaging more valuable to the recipient
  • Building out automation has made our team more efficient which has allowed us to focus on other channels that need the attention
Sailthru has a distinct advantage of being a younger more agile company while not having the legacy code that several of the large scale ESP's have. The UX is a strength as well as their frequent features overhaul which seems to develop more every year, they have a focus on improving the use cases of their platform instead of boasting how large or how many features they have.
8
Growth and Retention
Marketing Delivery
Deployment Ops
2
We have two people in-house that are our go-to experts for Sailthru. One handles the frontend for the marketing, strategy, automation, and analytical needs. The other handles the technical requirements API calls, JSON feeds, any additional data that needs to be pushed or pulled from the platform.
  • Sending all our emails
  • Analytical reporting on deployed emails
  • Combining email data with other data sources to paint a broader picture of our audiences engagement with our brand
  • Indexing onsite content into a content recommendation feed used for emails
  • Automating a sequence of personalized sends based on a trigger action
  • Onsite personalization recommendation, using email engagement data to create a better experience for the user once they're no longer in the email and are interacting with the website.
  • Build out greater automation functionality to reduce redundant manual tasks
  • Simplify data structures to increase effectiveness as well as reduce confusion
  • Leverage data in combination with other channel data to engage with users uniquely
Sailthru has met or exceeded all of our marketing needs and that partnership has evolved over the time we've worked with them. They continue to innovate on their end and that has allowed us to improve our marketing efforts along the way.
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