Overview
What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis
Sailthru adds smarts to any growing customer-focussed business
An expensive & complicated ESP
Email has never been easier with Sailthru
Honest B2C review of a long time user
Sailthru: The Good, The Bad, The Ugly
I’m sailing smoothly
Detailed and accurate results
Sailthru's great with tracking newsletters!
Great for some, but not all.
Sailthru Review
Sailthru ESP at a glance
A fully featured platform that tends to fly under the radar. Worth exploring.
Top of the inbox
Peddling Pants Through Sailthru
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Marigold Engage by Sailthru?
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
- Email management
- Site personalization
- Mobile-based campaign management
- Predictive segmentation and analytics
- Retention analytics
Marigold Engage by Sailthru Integrations
Marigold Engage by Sailthru Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(44)Community Insights
- Business Problems Solved
- Pros
- Cons
Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.
Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.
Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.
Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.
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User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.
Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.
Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.
Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.
Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.
Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.
Attribute Ratings
Reviews
(1-2 of 2)Sailthru ESP at a glance
- Complex list segmentation is made easy.
- Triggered email sends and automated email series can be set up without needing a deep technical background.
- Documentation and support are robust and very helpful. If it's not already written down I can get support via email or phone within a few minutes.
- Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
- Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
- Can't set up automated data dumps to an email address, has to be sent via API.
Not the best platform if you're looking to send to large lists repeatedly, you could accomplish this with a less robust tool.
- Improved the effectiveness of our email communication as the ability to heavily segment users and personalize content makes our messaging more valuable to the recipient
- Building out automation has made our team more efficient which has allowed us to focus on other channels that need the attention
Marketing Delivery
Deployment Ops
- Sending all our emails
- Analytical reporting on deployed emails
- Combining email data with other data sources to paint a broader picture of our audiences engagement with our brand
- Indexing onsite content into a content recommendation feed used for emails
- Automating a sequence of personalized sends based on a trigger action
- Onsite personalization recommendation, using email engagement data to create a better experience for the user once they're no longer in the email and are interacting with the website.
- Build out greater automation functionality to reduce redundant manual tasks
- Simplify data structures to increase effectiveness as well as reduce confusion
- Leverage data in combination with other channel data to engage with users uniquely
Good feature set; problems with reliability and customer service
- Feature Set: being able to split-test transactional emails, using their personalized send times to increase open rates, being able to create nudge paths based on user behavior and demographics very easily, are great.
- Build for marketers to use / not needing developers: marketers and sales people can easily build not just a single campaign, but very elaborate nudge campaigns and follow up emails based on easy-to-understand triggers.
- Reliability / bugginess: it feels more often than not, after logging in, there's a message at the top saying which feature currently doesn't work, which exports or reports are delayed. Uploads and downloads get stuck often, sometimes triggers don't actually work, 'smart' lists build based on specific user variables often don't return the right values or stop working after a while. Finally, we had some big problems in two consecutive months where we were not able (even with the help of their support) to get campaign emails send out for 2-3 days straight.
- Customer support: while well reachable, any support requests (even if mission critical) take hours; even if you call them. And there is no understanding of how much trouble their system issues can cause you - good luck trying to get some consideration for real damages that problems with their systems cause...
- Positive: increased open rates and CTRs. Driven by personalized send time and the possibility to every easily split-test transactional emails constantly.
- Negative: we had two months where we couldn't get campaigns for a number of days and one issue where code in subject lines wasn't resolved correctly - resulting in some 10,000 users getting emails with a subject line that read "{if first name}...."