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Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams …
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is an email marketing and marketing automation solution from Marigold. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
Engage by Sailthru’s marketing automation software is designed to enable marketers to deliver powerful customer-centric experiences. Their value proposition is that with Marigold Engage by Sailthru, through email, web, and mobile experiences, marketers can improve customer lifetime value, and eliminate churn.
Its key capabilities and functions are:
- Email management
- Site personalization
- Mobile-based campaign management
- Predictive segmentation and analytics
- Retention analytics
Marigold Engage by Sailthru Integrations
Marigold Engage by Sailthru Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
The most common users of Marigold Engage by Sailthru are from Mid-sized Companies (51-1,000 employees).
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(44)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Sailthru is a versatile email service provider that is widely used by various departments and organizations. For example, marketing teams rely on Sailthru to manage campaigns and lifecycles for triggered email series, saving them valuable time on email setup and allowing them to focus on other tasks. Similarly, engineering teams integrate Sailthru's APIs to seamlessly incorporate features such as triggering email series and setting/getting custom variables for users.
Sailthru's ability to deliver personalized emails efficiently and automatically has been highly praised by users. The platform optimizes engagement with users through personalized send times, ensuring that the right message reaches the right person at the right time. Additionally, Sailthru supports both transactional and campaign emails, making it a valuable tool for SaaS companies looking to enhance their marketing communications and prospecting efforts.
Furthermore, Sailthru proves its worth by providing accurate and detailed reporting on advertisement performance in e-newsletters, aiding clients in making informed decisions. Its effectiveness in managing email campaigns has been recognized by businesses across various domains, including digital publishing, advertising firms, legal divisions, and even business development, sales ops, and marketing departments. In each case, Sailthru streamlines the process of sending newsletters and targeted email sends while offering insights about the customer base and driving personalization efforts.
Overall, Sailthru is appreciated for its efficiency in automated email campaigns and ease of use across different departments. By solving issues related to manual sending, enabling testing and error-checking prior to sending newsletters, and providing valuable insights about the customer base, Sailthru proves to be a valuable asset for organizations seeking effective email marketing solutions.
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User-Friendly Platform: Many users have found Sailthru to be a user-friendly platform that allows for easy list segmentation and management. Several reviewers mentioned that complex list segmentation is made easy, and they can manage user lists and groups effortlessly.
Intuitive User Interface: The simplicity and intuitiveness of the user interface in Sailthru have been praised by users. They appreciate the ease of navigation and understanding, even for those without advanced coding skills. Users also value the ease of use of the campaign editor and the ability to set up and manage a large number of campaigns quickly.
Effective Personalization Features: Sailthru's personalization features have received high praise from users. Many reviewers mention how Sailthru makes it very easy to build an audience based on specific criteria such as geo-targeting and engagement. Users highly appreciate the ability to personalize content based on user behavior and content consumption, considering it one of the most important aspects of email marketing.
Difficult to filter lists by date: Several users have found it challenging to filter lists by date created or date modified, making it difficult to track down specific lists or remove older ones.
Limited integrations with other applications: Some users have mentioned the lack of breadth and depth of integrations with other common SaaS applications compared to competitors like Mailchimp. This limitation can restrict the overall functionality and productivity for users who rely on seamless integration across different platforms.
Occasional outages during peak send times: A few users have experienced occasional outages during peak send times, such as Black Friday or Cyber Monday. While these issues have improved in recent years, they still pose a challenge for users relying on Sailthru's services during critical sales periods.
Attribute Ratings
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
November 11, 2021
Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis
- Robust and easy to use audience tracking to better understand your audience
- Allowed us to scale content distribution through personalized automations
- Provides for easy data export to empower analysists
November 10, 2021
Sailthru adds smarts to any growing customer-focussed business
- Sailthru has allowed us to see which emails and language/structures work best by split testing. This has led us to a narrowing of techniques and approaches to yield the most click through and purchase conversion rate we can muster.
- Sailthru has allowed us to treat customers differently from the outset and split test across the first X months of their time as a new customer to see more medium- to long-term behavioral shifts based on initial email volume or cadence.
- Without Sailthru, we wouldn't have been able to leave a non-technical team in charge of writing most lifecycles and email campaigns mostly unassisted while also being able to integrate with all of our touch points and smarts.
November 08, 2021
An expensive & complicated ESP
- Maintained Reach
- Generated Revenue
- Consumed A lot of Time
February 27, 2020
Email has never been easier with Sailthru
- Helped us save tons of time by allowing us to automate our email campaigns.
- Personalized send times increased our email ROI by 10%.
- Customer service helped us clean out our lists which led to better data for reporting.
February 28, 2019
Honest B2C review of a long time user
- We’ve consistently seen year over year growth within our email channel and are on pace to grow 40% this year
- Our list size is on pace to grow 30% this year
November 14, 2018
Sailthru: The Good, The Bad, The Ugly
- Positive - helping us determine what our users' likes/dislikes are, lifestyle habits, content consumption, etc.
- Negative - their support team isn't always able or available to help us figure out exactly what we need and if they are, it's a long process of going back and forth.
November 14, 2018
I’m sailing smoothly
- We’ve built a larger audience for our site
September 25, 2018
Detailed and accurate results
- Time saver
- Money saver
May 30, 2018
Sailthru's great with tracking newsletters!
- Sailthru allows us to see how well an ad in a newsletter has done by day and week -- allowing us to gift insight for our clients on their ads that ran that week.
- Sailthru only gives you clicks and touch rates, where as other platforms go deeper and give you insight on hover rates and interaction time with our ads featured.
April 19, 2018
Great for some, but not all.
- We were able to grow our email lists, giving us more impressions on ads.
- We were able to re-engage users to some extent to gain more ad impressions.
- We were not able to manage lists in a way we thought possible at first.
April 19, 2018
Sailthru Review
- We have been able to do more, with less.
- As a complete newsletter platform, we were able to accomplish most of everything we needed to without requiring additional IT or product development resources.
January 04, 2018
Sailthru ESP at a glance
- Improved the effectiveness of our email communication as the ability to heavily segment users and personalize content makes our messaging more valuable to the recipient
- Building out automation has made our team more efficient which has allowed us to focus on other channels that need the attention
- It makes up the bulk of our most effective marketing channel. Higher return on investment and better conversion rates than virtually anything else.
October 04, 2017
Top of the inbox
- Solid performance over last year with increased contribution from email
September 09, 2015
Peddling Pants Through Sailthru
- Sailthru has helped us build a welcome series that's much more effective than anything we had before.
- It's much easier to analyze transactional campaigns than our previous ESP.
- We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
January 21, 2015
Good feature set; problems with reliability and customer service
Score 2 out of 10
Vetted Review
Verified User
- Positive: increased open rates and CTRs. Driven by personalized send time and the possibility to every easily split-test transactional emails constantly.
- Negative: we had two months where we couldn't get campaigns for a number of days and one issue where code in subject lines wasn't resolved correctly - resulting in some 10,000 users getting emails with a subject line that read "{if first name}...."
May 17, 2014
The Ad Ops Account Manager Says...
Score 8 out of 10
Vetted Review
Verified User
- Unfortunately I can not speak to ROI or business objectives, as I am not Sr. Management
May 17, 2014
Thoughts on SailThru
Score 5 out of 10
Vetted Review
Verified User
- Great CMS to assist larger companies in communication
May 17, 2014
Sailthru is Great!
Score 8 out of 10
Vetted Review
Verified User
- Working on the post sales side it is tough for me to accurately answer this question. However, we have not had too many issues regarding sending out emails.
May 10, 2014
An Experienced Email Marketer's Take on Sailthru
Score 8 out of 10
Vetted Review
Verified User
- During the six months I used Sailthru, we hadn't seen actual ROI, but that had more to do with issues within the company that delayed the full implementation of all the features Sailthru had to offer.
May 08, 2014
Sailing Thru #Startuplife
Score 9 out of 10
Vetted Review
Verified User
- I have already mentioned this but the efficiency of doing blasts of follow ups from our reps is amazing for our efficiency. They know who is available and ready to close by open and clicks on the emails
- SailThru has aided us in promotions by knowing who opened and clicked. This has also helped us drive revenue and efficiency to reactivate inactive customers who have not ordering awhile.
- The site has helped up increase our lead conversion as well due to the fact that we are not only email blasting our leads for follow up but also keeping up with them via our general email blast list. The consistent communication has allowed us to stay top of mind and leads to order from our restaurant group.