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Salesforce Sales Cloud

Salesforce Sales Cloud

Overview

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that…

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Recent Reviews

Salesforce

10 out of 10
March 26, 2024
Incentivized
Salesforce Sales Cloud plays a pivotal role in our organization, addressing various business problems and enhancing our sales pipeline …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Customer data management / contact management (242)
    8.6
    86%
  • Opportunity management (236)
    8.5
    85%
  • Customizable reports (234)
    8.2
    82%
  • Workflow management (233)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

User Review: Salesforce Makes Organizing & Managing a Growing Company's Pipeline Effortless
04:17
User Review: SalesForce Proves To Be a Critical Tool In Managing Customer Outreach
05:26
User Review: SalesForce Stretches It's Capabilities For Individual Business Needs
05:40
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Pricing

View all pricing

Starter

$25.00

Cloud
Per User/Per Month

Professional

$80.00

Cloud
Per User/Per Month

Enterprise

$165.00

Cloud
Per User/Per Month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.salesforce.com/products/sal…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

7.8
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

7.4
Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

7.7
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

7.5
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

7.8
Avg 7.6

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

8.1
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.7
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7.5
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

7.8
Avg 7.2

Platform

7.2
Avg 7.5
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Product Details

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently.

Salesforce Sales Cloud is used for, and supports:

  • Buyer Engagement
  • Sales Engagement
  • Enablement
  • Sales AI
  • Sales Analytics
  • Team Productivity
  • Sales Performance Management
  • Revenue Optimization
  • Partner Relationship Management

Salesforce Sales Cloud Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Workflow management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Contract management
  • Supported: Quote & order management
  • Supported: Interaction tracking
  • Supported: Channel / partner relationship management

Customer Service & Support Features

  • Supported: Case management
  • Supported: Call center management
  • Supported: Help desk management

Marketing Automation Features

  • Supported: Lead management
  • Supported: Email marketing

CRM Project Management Features

  • Supported: Task management
  • Supported: Billing and invoicing management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Forecasting
  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: Scripting environment
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Social CRM Features

  • Supported: Social data
  • Supported: Social engagement

Integrations with 3rd-party Software Features

  • Supported: Marketing automation
  • Supported: Compensation management

Platform Features

  • Supported: Mobile access

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Salesforce Sales Cloud Video

Salesforce Sales Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Salesforce Sales Cloud starts at $25.

Borneosoft, ClinchPad, and SAP Sales Cloud are common alternatives for Salesforce Sales Cloud.

Reviewers rate Single sign-on capability highest, with a score of 8.8.

The most common users of Salesforce Sales Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(3224)

Attribute Ratings

Reviews

(76-100 of 374)
Companies can't remove reviews or game the system. Here's why
Chauntée Nicole Clark | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Salesforce to make notifications to other team members about customer implementation journeys. I use it to denote if a customer is launched or not launched. I also denote whether I am experiencing complications with a customer. Salesforce really captures the data from the initial sales calls and that data transfers to ChurnZero which helps me dictate what implementation a customer should be in.
  • Customer Relationship Management is made so much easier by using Salesforce. I love the ability to move between customer contacts easily and to chatter with my other teammates.
  • It’s so beneficial to have more industry data and to store it in Salesforce. From comparing my customers, I can make better recommendations as to what practices will be most beneficial and productive for them to use.
  • I love the integrations that I can use with Salesforce. It will document the communication I’ve had between customer contacts. It also documents tasks for me to complete regarding their implementations. I find it so easy to navigate to find good data.
  • In Salesforce I can also see the files and contractual agreements customers signed, and I love that it’s easy to find in their profiles. It’s helpful because sometimes my coworkers do not add the files to the google drive folders we use for storing customer facility data, so this is a great backup resource.
  • I would love the ability to use this more for Implementation Journeys.
  • The profile settings can be hard to manage or navigate if you don’t know what to look for. Additional pop-up boxes or icons with further explanations would be helpful.
  • I’m not sure if this isn’t an option but being able to customize the steps for the customer’s stage depending on their tier or subscription would be helpful too.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Prospecting, tracking activity & prospect interaction, housing contacts, keeping notes on my accounts, performance KPIs, quota & pipeline attainment.

Business Problems: organization, activity tracking, one-stop-shop for all accounts.
  • Performance dashboards & activity tracking.
  • Integrations with ZoomInfo & LinkedIn.
  • List views & contact views.
  • We use Salesforce classic which is slow & doesn't have a great UI in my opinion.
  • I wish you could hover over contacts and view recent activity.
  • Lots of glitches that are time-consuming (when editing a contact, there are a lot of error messages).
Well Suited: exporting contacts, researching accounts, stack ranking yourself against other teammates' performance.
Less appropriate: there aren't many ways to "mass edit" contacts or accounts - making it manual.
Gabriela Mello | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In my organization, we use Salesforce CRM to manage our client's pipeline and the funnel of sales that we are following with clients. It helps us to have a forecast about what we are going to sell and predict what we have to do to reach our goal of sales. It really helps us to have dashboards that show our activities, opportunities, leads to talk, etc. It solves the problem to manage our opportunities and analyze how we are doing our job and what we have to do to reach the amount we need.
  • Manage Opportunities of Sales
  • Dashboard of improvement
  • Manage leads and contacts
  • Organize accounts
  • Organize funnel of sales
  • It's not that easy to work on in my opinion.
  • Understand better duplicate accounts.
Salesforce CRM is perfect to manage clients' pipelines and the funnel of sales that we are following with clients. It helps us to have a forecast about what we are going to sell and predict what we have to do to reach our goal of sales. It really helps us to have dashboards that show our activities, opportunities, leads to talk, etc. I think is not that well suited or necessary if the role did not depend on data analysis.
Score 10 out of 10
Vetted Review
Verified User
We use Salesforce.com to manage our vendors & to work on the prospects pipeline. We use the Salesforce.com workflow to release the purchase order for our vendors. We automated the process using Salesforce.com.
  • Maintaining customer database
  • Helps us set up the workflow
  • Helps us to be very detailed when reporting to take strategic & logical decisions
  • Helps in storing the vendor-related files
  • Implementation takes a lot of time
  • A lot of bugs & errors in the implementation & early stages of deploying
  • Pricing is very high
Well Suited: It helped us in automating workflows. Initially, sales representatives in our organization used to coordinate & take approval from multiple stakeholders over mails but now through Salesforce.com, we have given a login to all the stakeholders & all the details will be assigned to them & they can look into it without the sales representatives intervention. In this way, a lot of time is saved by avoiding interactions. Less Suited: It takes a lot of time for implementation. Because of this lot of bandwidth goes for the people involved thereby reducing the efficiency of the people involved in their work.
Ralph Flores | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use the software as a strategic tool for prospecting and maintaining customer accounts.
  • Keeps prospect and customer conversation history.
  • It provides virtual files for company and enterprise data.
  • It provides a road map for strategic follow up.
  • I would like to see Salesforce having a module that's similar to Salesloft cadence software.
  • I think it could better augment email templates.
Compared to other CRM's, I think Salesforce is the most popular due to its robust design. I would like to see them have a more flexible format for visual purposes.
Antoine Chami | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The main goal of Salesforce is to follow business pipeline. In our setting, we have declared companies, contacts, opportunities, and requests. The tool is efficient to get access to information on the web or mobile at any time. It is excellent to track business opportunities and link them to an account in order to be able to reverse engineering a customer organization and be able to maximize our customer's satisfaction. It is helpful to monitor tasks and has a follow-up of actions. The main issue we are solving is tracking business opportunities and having a business review that allows us to have a better understanding of our market footprint.
  • Registering calls / mails / exchanges
  • Setting up graphs from incoming data
  • Access from mobile / computer / tablet from web or app
  • Data visualisation (plotting graphs)
  • Regrouping data
  • Draw a company organisation or hierarchical
Scenarios that are well suited I use to gather customers' requests throughout the year, request come indistinctly from several entities from my customer. I mean that an entity will send a request in march one in July and another in December. another entity will send four requestion in January and 2 in September. Salesforce is useful to help me regroup those requests and understand the strategy of the entity. I still have to import manually the data but as long as the data are structured you can then easily manipulate them afterward and give some intelligence to the business story. Bad scenario It is difficult to gather unstructured data to add them into Salesforce. While we have to deal with some unstructured data, the major work is to consolidate data write them, and sort them in Salesforce.
January 06, 2022

Salesforce is a Beast!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is currently being used by Sales/Customer Support, Marketing and our finance department. For our company, Evoca TV, it allows us to track customer's orders, fulfill easily, communicate between agents and implement 3rd party support.
  • Order management
  • Customer organization
  • Reporting
  • Sales metrics
  • Cart integration ease of setup
Salesforce is well suited for any company, small or large, who needs a very powerful tool to keep customer information, orders and payments organized. May not be suitable for small businesses on a budget
Score 10 out of 10
Vetted Review
Verified User
I used Salesforce to help organize cold/warm leads with data points attached to each including notes, timestamps, and attachments. Salesforce also helped me manage my opportunities in a very organized way, dependent on where they were in the sales cycle, deal size, next steps, etc. Another important aspect of Salesforce was that it helped me improve forecasting accuracy, so that I could properly track my personal pipeline to reach my sales goals. One of the business problems we had was reaching customers at a mass scale, so with Salesforce, we could actually send out mass emails to bring in more leads, touch base with our customers, and/or educate companies on the climate of the industry. The mass emails could even be personalized, making our potential leads and customers more attracted to opening our emails.
  • Lead Organization.
  • Mass Emails.
  • Managing Opportunities.
  • Logging and Analyzing Data.
  • Prospecting.
  • Custom Fields can be a bit confusing and disorganized.
  • Pulling specific reports could use more simplification.
  • Customer Support is not always easy to navigate.
Salesforce is a wonderful tool for the Sales & Marketing teams. It helped us all work together and have an organized workflow with our reach out and organization of touchpoints with specific companies/customers. Salesforce is also impactful in organizing new opportunities within existing accounts as well, so our team is always up to date on making sure our customers are communicated within a timely manner. Overall, Salesforce helped our team increase engagement, lead generation, and most importantly, closed-won deals!
December 30, 2021

great CRM tool!

Score 9 out of 10
Vetted Review
Verified User
we use Salesforce.com as our CRM database to manage customer relationships/engagements and keep track of their activities with our marketing/sales team. especially for our potential customers, Salesforce is helpful for us to handle its Accounts, campaigns, and identify their interests with our solutions. It also helps our team in properly segmenting contacts for data verification and upcoming events
  • customizeable
  • report extraction
  • integration with other software
  • detects email bounce
  • creates duplicate records
  • overwhelming data and cannot keep track
  • inactive profiles
creating potential customers and contacts will help us keep track of their marketing and sales activities and engagement with us. salesforce.com has a great synching/integration with our marketing automation tools to handle data more seamlessly. merging duplicates and too much Account creation may be overwhelming for a regular user like me. Salesforce.com is also a great database to create campaigns and mark tasks priorities of qualified leads. it's great that we can load our data with no buffers even if it's a thousand or more. though for some, not everyone has the same access since mine has some limitations with fields update
December 28, 2021

Salesforce-Review

Score 9 out of 10
Vetted Review
Verified User
Used it for major ticket logging systems by end-users. There are so many small features that make your life so easy. The UI is really user-friendly. There are so many fields that data capturing is perfect. We can design tickets workflow as per our needs. The implementation is easy and does not require much overhead.
  • Can be used and customized for multiple products.
  • The user experience is very simple and friendly.
  • Pretty mature system and massive options for reporting.
  • Cost friendly
  • Customization is not very easy.
  • Need skilled resources.
  • Presence of other competitors in the market.
  • Proper training is required for new resources.
Ability to create dashboards. The project progress can be easily tracked. Tickets can be fed with all the right data and the same can be exported. You can customize the fields as per your usage. Can be used for multiple projects. The reports generated are accurate in nature and can be used for making important decisions and improvements.
December 24, 2021

Great reports!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce as a CRM for service cases, to track wholesale accounts, and to manage D2C leads. We also rely heavily on reporting to track lead gen activities, customer service productivity and revenue, expense and profitability metrics. Over the years we have added additional Salesforce products for more robust customer insights and reporting.
  • Great user interface to help users organize feedback in real time
  • Reporting tools - Einstein analytics
  • Account management and troubleshooting support
  • Training via trailhead and other modules
  • Integration between products (eg marketing cloud) not seamless
  • Omnichannel isn’t really omnichannel without 360
  • Every customization requires dev experience (not just admin)
Good for: Bigger organizations with many accounts to manage and more complex heavy lead gen activity that requires close management.
Not needed for: fewer accounts with longer business development timelines and simple revenue streams.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Sales Cloud to manage the opportunity pipeline, show performance to revenue plan and collaboration between Sales & Marketing personnel. We also use Service Cloud for Customer Solutions to manage cases and collaborate across clouds with Sales & Marketing.
  • Easily configurable to adjust to business / user needs.
  • Collaboration across clouds / applications.
  • User empowerment to create their own custom reports and views.
  • Data visibility.
  • Mobility
  • Would like easier integration of Einstein data in Salesforce Dashboards so we do not have to navigate to the Analytics Studio.
  • Quicker adoption of custom objects into new offerings like the Pipeline Navigator.
  • Continued expansion of Salesforce Surveys for more features and flexibility.
I think Salesforce is best in class for its core operating features, like Sales & Service clouds. They are also very strong across almost every [offer] so while you may find a slightly better solution for a specific issue, they are really strong when you look at the platform and the robustness of solutions across a variety of business challenges. As the market leader, they also have excellent third-party application support and support integration with a variety of modern and legacy applications an enterprise is likely to have. The user experience is top-notch with robust mobile support and our admins like the ease of configuration that can be completed without developer support.
Vladimir Dimitrov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Salesforce is a [user] friendly and very flexible platform providing the ability to communicate between different departments creating internal entries for different problems. Also, Salesforce [provides] very good traceability and history of different actions. This platform provides [a] huge variety of different modules ready [to] answer business needs in big companies. It is important to note that the [well] optimized search engine is helping a lot for day-to-day activities.
  • Good search optimization
  • Answers business needs providing flexibility with many functionalities
  • Easy to use, friendly user interface
  • Better communication with other databases
  • Automation to read and handle data from other databases
  • Flexibility to customize the modules
Salesforce is easy to use and [fast] to be implemented for most of the internal enterprise processes. It provides very well-designed solutions to communicate with different [branches] and good tracking for different items created. For some unique customer-specific activities like monitoring internal entries for specific changes, it is hard to customize.
Al Mubassir Muin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Salesforce CRM, a cloud-based CRM system, is one of the best out there. Customized for managing services, marketing, or sales. All of our daily activities revolve around it. We have integrated other platforms to give our customers/accounts a 360-degree view. It helps us build a stronger relationship with our clients and redefines our business relationships with them. It is simple to keep track of orders and send them out to our customers. I like its user-friendliness and ability to connect to thousands of devices. It is widely used and facilitates the transferability of training and skills between providers. It keeps tabs on every transaction.
  • An easy-to-use interface for importing leads and contacts. Organize data on the screen.
  • Update the information of leads and contacts on a variety of different objects at the same time.
  • All users have access to the leads and contacts in the marketing and sales pipeline from mobile to web.
  • We need to improve the dashboard and report interfaces.
  • When working on multiple tabs, the Interface can become a little slow.
  • Expensive, and it's best to eliminate fields that aren't necessary.
Salesforce.com is an excellent option for other businesses as well. Using Salesforce.com has made it easier for us to keep track of our customers. Having everything in one place makes it easier for us to get what we're looking for. It integrates many functions. There's also a cloud-based approach that's convenient to use at any time. I believe the reporting or dashboard could be improved in the future, especially since the Lightning version has some ambiguous filters.
November 24, 2021

Gets the job done!

Sameer Khan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Salesforce to manage my leads and funnel optimization. I needed a CRM that would allow me to upload a lot of leads and manage them efficiently. Salesforce did the job really well. We were using excel before Salesforce for opportunity management but the change to Salesforce really helped with opportunity management and increasing efficiency in sales.
  • Lead Management
  • Reporting
  • Displaying the Funnel
  • Converting Leads to Opportunities
  • Adding Notes to Accounts
For example, [...] we needed it is when we had an opportunity and it was going through several stages and when we asked a rep where the opportunity was - there was no insight as to how and where the opportunity was. Therefore, with Salesforce we were able to get it done.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce.com is being utilized across sales and marketing departments in our organization. It is mainly used for managing the company's database as well as tracking all sales marketing campaigns. Salesforce enables us to see the overall performance and opportunities that are being generated for each project. This surely helps us manage the campaigns and their costs over time.
  • Creates tasks for BDRs specific to telemarketing
  • Manage costs and create overview of each expenses for the campaigns
  • Manage opportunities for all sales and marketing projects
  • Integration of Marketo
  • Not all salesforce data is being synced to our Marketing Automation tool
  • The classic SFDC is more user friendly than the lightning version
Although not all updates being in Salesforce are directly syncing to Marketo, the efficiency of how they both work together is still seamless. Pulling out reports for opportunities created is very helpful from the sales and marketing operations all the way to the executive levels. These reports provide the whole organization [with] an overview [of] where the company is currently at.
Aononna Tazin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Salesforce.com helps us manage customer data and store sales, marketing, customer service, and engineering departments. It's widely used to track customers, partners, and sales in our organization. Since [Salesforce] allows all business end-users to share a single platform, business processes are more standardized. All information, strategies, and data must go through the same funnel to track, locate, and communicate everything. Salesforce sales cloud has enabled us to trace any client's history to better address queries and provide an unlimited tracing of previous data. This feature helps us manage our customers.
  • Salesforce is a powerful CRM tool that is easy to set up and use for our organization.
  • It is a user-friendly software that gives me a clear picture of my sales processes in graphs and helps me revise my business strategies.
  • It was quickly allowing us to input client information and access client records.
  • The payments have become more transparent and manageable as a result of its integration with other software.
  • For the end-user, native reports offer tools and ease of use. Salesforce provides free educational resources on its website.
  • The reporting could be more intuitive, and the tool's value requires thoughtful design and configuration.
  • The dashboards could be more straightforward, and working on multiple tabs slows the interface down.
  • Customization of reports and a slew of other features would be welcome additions.
Salesforce is essential for accessing client data. It's the most widely used CRM software on the market, and it has dramatically improved the efficiency of managing client accounts. It organizes leads, contacts, interactions, and other data. An extensive sales department or customer-facing unit would benefit from it. For a company to be successful, Salesforce is a must-have tool. Salesforce has a lot of competition, but none of them can match it. Everyone should try it. This tool's success depends on teamwork.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
It's being used to track customers, appointments, customer data, so the bankers enter the notes about opportunities, track the status of follow up. managers are using CRV tool to track leads outreach and make sure we are doing our daily and weekly calls or outreach. we can see our upcoming appointments on it. If we happen to see other banker's notes we could use @ sign to forward that lead to another banker.
  • Reporting is good.
  • It shows charts and opportunities stages of discover.
  • Has the ability to handle sales opportunities for large company.
  • It is customizable.
  • It is hard to talk to someone who has Salesforce.com experience.
  • It is not user friendly.
  • If you make a mistake dispositioning the lead it doesn't tell you how to fix it and just says error.
It might be good for large organization with specific sales points. It's good for upper management to have consistency for all employees but the users can't customize it, but I guess it's by design to have bankers' rating and progress consistent across the board. It is so specific to our organization that I can't speak with general customer support - I have to find a banker who is an expert and try to figure out how to fix errors together. Always gotta brainstorm with peers to fix errors in dispositioning leads.
September 18, 2021

Salesforce.com Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our team uses Salesforce every day. This is where we get all the data that we need for our reports. We create a report in Salesforce to get the information like leads/contacts, campaigns they attended, and then export and check all the fields. We also check here all the activities of the leads/contacts and merge data if we have to.
  • Create and export reports
  • Merge contacts or leads
  • Check contacts or leads activities and campaigns they attended
  • Takes time to load if you are searching
  • Not so [user] friendly
Salesforce is very helpful to our team because we can see all the information we need here unlike other tools. Just by creating a report and input the fields you need, you can see all the details. Just that sometimes Salesforce has a limit inputting some filters and it takes time to load and or download a file.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salescloud is being used by a department. It is a sales module of Salesforce.com. It is used for sales and also marketing purposes. There are lead generation features that let the sales team share the data, get the approvals, and push the deals with their smartphone, and all of these features are customizable.
  • Lead generation features that let the sales team to share the data, get the approvals and push the deals with their smartphone, and all of these features are customizable.
  • Streamlined business processes
  • Reporting - analysis of the progress against the target
  • This is one of the best sales tool available in the market
  • Running campaigns is not that straight forward
Some specific scenarios where Salesforce.com is well suited - it is well suited in mostly all areas of a sales cycle. The scenarios where the approvals of the deals and pushing them can all be done with just a push of a button, generating monthly progress reports, etc.
Some specific scenarios where Salesforce.com is less suited - small businesses with fewer number of customers or also businesses that does not need too many campaigns
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is being used by the organization’s sales and business development and account management teams to capture opportunities from pre-sales to service delivery to track client opportunities and account growth. It is also used to measure the performance of our business development teams and ROI of marketing expenditures and targeted spend to closed business.
  • Track pre-sales opportunities
  • Measure performance of sales team
  • Target marketing management
  • Ability to manage privacy of individual contacts
  • Ability to export contacts for reporting could be improved
  • Better Training should be offered to understand full functionality
For managing individual sales, the profitability of accounts, comparison of ROI for targeted marketing, and promotions or bonus opportunity based on performance, this tool does it all and does it well.
Salesforce is still the number one force in the market for companies of all sizes and industries who are marketing services and tracking the growth of accounts and lead base.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is being used by our entire company. We use it for Accounting, Sales, Account Management, Production, and Support. We use it in ways it wasn't intended but we've developed it so much over the years that it does what we need it to do for the most part. Obviously, it's meant for the Accounting, Sales, and Support side but I don't believe it was intended to be a project management tool for production, but we've made it work for us with some help from an outside developer.
  • Shows the Sales pipeline, which is important to know what has closed and what is expected to close…or what was lost.
  • Allows us to manage clients by setting activities for follow-ups or to copy emails directly to Salesforce from email. This way we know what communication is happening with clients.
  • We're able to use Cases for the support side and allows our support members to communicate with the development team around issues that need resolving from a technical standpoint.
  • We use it for project management to track projects in the pipeline. We have reports that show where the project is at in the process, and other reports to show what is forecasted or have been completed.
  • We're a small team without a dedicated Salesforce admin. We try to get by where we can but Salesforce is truly a developers tool. The front end is great and easy to use, but the back end can be confusing if you don't know what you're doing.
  • I believe more guided tutorials to help set up new fields or features would be nice. Meaning, you don't need to have a developer to build Salesforce the way you want or need it to work.
  • Because Salesforce is so large, there are many ways to do things. Simplifying this would be helpful so it's more straightforward for basic users.
Salesforce does what we need it to do. However, we have considered looking into alternatives. Mainly due to price. Salesforce can be expensive for a small team. We purchased it when we were larger so I think we've really just grown out of it for our current size. Also, I feel we always have a new account rep. There's lots of movement with personnel at Salesforce so we don't feel like we always get the best support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have thousands of clients over various industry and need to analyze the sales funnel to assess ROI as well as to maintain control over client data. We are dedicated to becoming more organized about sales enablement processes and that is a newer mission as a medical company
  • sell more intelligently
  • amalgamate client data
  • synch data with email
  • plays well with 3rd party solutions
  • help pages a bit janky
  • limited customization
  • big Benjamins involved in this sln!!
if you despite mismatched heaps of data and repulsed by spreadsheets, this cd be hour cup of tea. If you require more customization due to the nature of your mission, you might find the parameters more limiting
Erik Viager | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce.com is used primarily by our Business Development and Account Teams. Our Salesforce.com instance has been highly customized to meet our business requirements and objectives. For Business Development and Sales, we are actively managing and tracking Leads, Contacts and new business Opportunity record types. The Account team is solely focused on growing organic business, and tracking those opportunities within Salesforce.com. Aside from managing different record types, our teams use the dashboard functionality for reporting up to executive leadership on how we are performing against our goals.
  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
  • If a user creates a record and that user is no longer active, you are unable to make changes to that record unless an admin changes the record owner.
  • Duplicate and Matching rules should be automatically activated when implementing the CRM to ensure data integrity.
  • Salesforce.com is an extremely complex platform, and if not implemented properly, can create issues down the road when businesses grow and change. This is not a functionality issue, but I believe that Salesforce.com should consult with all clients on what business units they need and optimize the system for scaling as the organization grows.
Salesforce.com is well-suited for established organizations with a solid clientele roster and a dedicated Business Development and Account Team. I would not recommend Salesforce.com to small start ups as these organizations can get basic CRM functionality from free or much cheaper CRM platforms. But if a company is forecasted to grow, Salesforce.com is a great CRM to grow with. It is very customizable, but customizing the backend of the Salesforce.com CRM will require a Salesforce Administrator, someone with the experience to create the custom objects, etc., or a third-party consultancy to build the CRM to meet the unique business requirements.
Jason Carlage | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
[Salesforce.com] is used as the CRM to track leads and close deals. Account executives use it to qualify leads, input customer data, move them through the sales pipeline and to close opportunities. It is also used to see at a glance how an account exec is performing at particular accounts, regions, comparisons to other reps, etc. Management frequently utilizes the reporting and analytics that it offers.
  • Reporting. The reporting functions are valuable to see how particular accounts have done over time, to see how reps are tracking to goal, and to see how reps compare to other reps in the organization.
  • Analytics. There are a variety of tools that management can use to determine how individual reps are performing and how the entire sales organization is tracking to goal, and how that compares to previous years.
  • Customization. Field can be customized to help an organization create a CRM that is tailored to their particular industry and company.
  • Error messages. When there is an error message it is no help at all to the typical user. It is a string of letters and numbers, often a paragraph, and there is no way to decipher this without going to the SalesForce experts on staff. This can be extremely frustrating as you made adjustments but still get the same error message.
  • Too many clicks. When closing out an opportunity there are often several different fields and a few different locations where you have to fill out fields and information, making it easy to miss steps along the way.
  • Lack of instruction or help items. Since there are so many places to make a misstep, it would be very useful to have some kind of help message pop up, indicating what else needs to be done.
For large sales organizations the analytics and reporting must be so valuable that it overshadows the difficulty of the end user to use the product. I've used several CRM's that are simple to navigate, easy to use and much more forgiving in terms of being able to make a mistake and quickly learn how to correct it. [SalesForce.com] does not fit into that category. I've used it at two organizations now and had the same experience. I do like that it has a clean look and I like the visualization elements in terms of tracking to goal.
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