Salesforce Marketing Cloud Email Studio Reviews

387 Ratings
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Score 7.7 out of 100

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Reviews (1-25 of 57)

William Reese | TrustRadius Reviewer
March 13, 2020

Robust Email Marketing Solution

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Salesforce.com integration including a connector app, bundled permission sets, user profile permissions
  • Customizable Data Extensions that use either Campaigns or Reports from Salesforce.com
  • Customizable Subscription Center for mailing list recipients to manage emails they do and do not want to receive.
  • Administrative interface is quite a bit different than Salesforce.com Likely a legacy holdover from it's roots in ExactTarget
  • Security configuration is confusing again a holdover from ExtactTarget
  • Knowledge articles lag behind each release
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Anonymous | TrustRadius Reviewer
February 12, 2020

Once you get past the learning curve, the possibilities are endless.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It’s robust so, you can do a lot with it. I love that you can toggle between the WYSIWYG editor and HTML.
  • I love that when previewing a campaign, you can see how it would look for a specific subscriber--very helpful for testing.
  • It looks like something straight out of 1999. The UI is super archaic.
  • The learning curve is incredibly high. There are so many different things you can do, and it takes a long time to learn it all.
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Anonymous | TrustRadius Reviewer
March 05, 2020

Salesforce Marketing Cloud Email Studio is outdated and unfortunately a rip-off

Score 1 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It integrates with Salesforce CRM
  • It works with workspaces, good for multinational marketing
  • It tracks social media advertising success on the individual lead level
  • It looks like it is 10 years old software that has not improved much
  • It is missing common sense functionality that even free software offers and major functions are buggy
  • Each social media connector is extremely expensive and this is not explained upfront
  • The customer service and management are non-responsive or confused
  • Onboarding is sloppy and happens only when pushing for it
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Taylor Martz | TrustRadius Reviewer
March 26, 2019

Great for Internal and External Communications!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Reporting, tracking history, and analytics.
  • Scheduled sends and automation tools.
  • Coding and HTML formatting, with a content builder tool for easy use for first-time users.
  • Ability to send as someone else (ghostwriting).
  • The content builder is glitchy and frequently crashes.
  • Salesforce cloud stacks go down frequently and you cannot send emails.
  • A better scheduling feature with a built out calendar would be nice.
  • Needs a better translation to Outlook; emails don't always display properly, and functions don't work when integrating with/sending to Outlook recipients.
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Sylvia Flores | TrustRadius Reviewer
February 21, 2019

Badass way to get to know your customer while making them HAPPY

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Connecting with clients in a personalized fashion
  • Tracking customer behaviors to build better marketing and branding personas
  • Finding new clients in creative ways
  • The contact import feature sucks.
  • Sometimes when updating files on the platform, they have become corrupted and unrecoverable.
  • When trying out the product as a free trial, you don't get the kind of support that you should to seal the deal - for smaller companies with limited time and budgets, that also sucks.
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Anonymous | TrustRadius Reviewer
June 11, 2019

Great way to start emailing, but be ready to upgrade!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Reporting, History, and Analytics: Easily track performance based on multiple metrics.
  • Automation Features: Schedule sends and creates logic based campaigns
  • Drag and drop email builder allows teams to be agile without the need to know HTML or any coding
  • More A/B testing options to help optimize content, messaging, and creative.
  • The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
  • Knowledge base is not updated fast enough when things change in the platform.
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Anonymous | TrustRadius Reviewer
July 06, 2019

Salesforce Marketing Cloud Email Studio Expands Marketing Capabilities for Users

Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • A comprehensive email marketing suite.
  • Provides a good segue into other Salesforce Marketing Products.
  • It's important for marketers today to use and implement with clients to create more effective outcomes.
  • None that I can think of -- this platform is comprehensive in terms of functionality, integration, and ease of use.
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Anonymous | TrustRadius Reviewer
February 16, 2019

Take your e-newsletters to next level.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to use and very well versed user interface.
  • Great customer support service support
  • A lot of templates available to help you start your campaigns with.
  • The implementation was not easy.
  • A lot of training was required to train users.
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Chris Lesner | TrustRadius Reviewer
February 01, 2019

Salesforce is unbelievably powerful if you can afford it.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to use funnels.
  • Action based paths that people can go down based on clicks, open-rate, engagement, etc.
  • Easy to use templates for building.
  • Easy to segment lists.
  • It's crazy expensive. Would love if they dropped the price.
  • Could be a cleaner interface, but that is just me. Looks like the rest of the Salesforce backend, which is pretty simple.
  • More A/B testing options would be appreciated.
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Cassidy Ebert | TrustRadius Reviewer
September 11, 2018

A great program for emailing clients and customers

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
  • It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.
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Anonymous | TrustRadius Reviewer
January 15, 2019

We Love Salesforce Marketing Cloud Email Studio

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Salesforce Marketing Cloud Email Studio is great at managing our customer base which happens to be very large. We were able to create detailed segments and handle them all individually
  • The tracking and analytics provided by Salesforce Marketing Cloud Email Studio are great
  • Along the lines of segmentation and tracking, Salesforce is great at allowing us to target customers or segments of customers with the content best suited for them.
  • Salesforce Marketing Cloud Email Studio is quite expensive. This was a real issue for us when evaluating a vendor to use.
  • Because of the amount of control that Salesforce Marketing Cloud Email Studio provides, it follows that learning the tool is fairly complicated. It takes us a good amount of time to train new users.
  • We have had some issues with importing email templates that we have used previously into Salesforce Marketing Cloud Email Studio.
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Gareth Beer | TrustRadius Reviewer
April 06, 2018

SFMC - the complete email marketing solution

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
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Daniela Belevan | TrustRadius Reviewer
May 01, 2018

Salesforce Marketing Cloud Email Studio is GREAT if you send a lot of emails frequently!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to create email marketing campaigns. A lot of helpful tools and help if you get stuck somewhere along the way.
  • Integration with other programs, such as Salesforce CRM is phenomenal.
  • Easy to set up and track A/B campaign testings.
  • Extremely expensive. If you're a small business, forget about it, unless this is your ONLY option. There may be other great email marketing platforms out there that work just as well
  • A very long process to send out an email. Step by step...
  • Sometimes the platform is slow and buggy
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Gaurav Gautam | TrustRadius Reviewer
March 02, 2018

Reduce churn and improve conversions with Salesforce Marketing Cloud Email Studio

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ability to create powerful and feature-rich segments to personalize campaigns.
  • Easy to use tool for data operations as well as for creating email templates and creative.
  • Ability to leverage platform capabilities to do effective AB and multivariate testing.
  • Simplify the creation of multi-variate testing.
  • Simplify role management.
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Bogdan Enache | TrustRadius Reviewer
October 16, 2017

SFMC has a Ferrari engine under the hood. Unleash the power via AMPScript and/or pair it with the Salesforce CRM to deliver awesomeness to your Marketing and Sales teams!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Tight integration with SFDC - easy to create, update and retrieve records information from our CRM of choice (Salesforce).
  • Customization power - through the available AMPScript language you can really take the customization to the next level for all your data capturing, tagging and reporting needs.
  • Intuitive interface - it offers a good user experience for its users whether they are seasoned developers with direct access to code or less technical folks that prefer drag and drop or WYSIWYG editors.
  • (Lack of) Web Tracking - it offers minimal tracking capabilities for web visit(or)s and the ones that are in place don't provide an easy way to allow you to use that data in building reports or automation.
  • No Web Forms - if most of your marketing campaigns include a call to action pointing to a web form submission, the SFMC doesn't have a "web form asset" per se that you can build. You could still achieve the same functionality by deploying cloud pages and/or microsite AMPScript pages that use Data Extensions as tables to hold data but that doesn't come out of the box.
  • Customization brings Complexity - OK, maybe this is not a con but sometimes it feels like one. In order to build your own custom way of segmenting, importing, filtering data, having triggered sends, etc. you need to create a lot of assets on the platform. Think of it like small Lego bricks that you need to build first then combine them in a larger brick that is part of an even larger construction.
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Sherice Dominguez | TrustRadius Reviewer
September 25, 2017

Review of Marketing Cloud Email Studio by SME

Score 5 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The email WYSIWYG is great. You can create custom templates for less experienced users to easily drag and drop images or text without the whole email breaking.
  • The integration with other systems is also something that has been beneficial. Salesforce in particular.
  • Dynamic content is super simple with the marketing cloud. You don't have to create any custom script or utilize another language to make this happen.
  • The speed of the system could definitely be improved. Lists could be loaded faster.
  • Also creating complex lists can be difficult. It really isn't a drag and drop type of functionality. Programming has to be used to get really complex.
  • You have to buy multiple tools for what other marketing automation platforms provide out of the box. You also have to move from one "studio" to another. It needs to be tied together more.
Read Sherice Dominguez's full review

Feature Scorecard Summary

WYSIWYG email editor (2)
7.0
Dynamic content (35)
6.7
Ability to test dynamic content (2)
5.3
Landing pages (2)
4.1
A/B testing (35)
6.8
Mobile optimization (2)
7.3
Email deliverability reporting (4)
8.2
List management (3)
7.5
Triggered drip sequences (3)
6.7
Dashboards (2)
5.3
Standard reports (3)
4.9
Custom reports (2)
2.7

About Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.

This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.

Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.

Salesforce Marketing Cloud Email Studio Features

Email & Online Marketing Features
Does not have featureWYSIWYG email editor
Has featureDynamic content
Does not have featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Does not have featureMobile optimization
Does not have featureEmail deliverability reporting
Does not have featureList management
Does not have featureTriggered drip sequences
Reporting & Analytics Features
Does not have featureDashboards
Does not have featureStandard reports
Does not have featureCustom reports
Pre-Send Testing Features
Does not have featureURL Validation
Does not have featureLink Tracking
Does not have featureImage Validation
Does not have featureInbox Display
Does not have featureEmail Accessibility Tools
Does not have featureSpelling and Grammar Check
Does not have featureSpam Testing
Does not have featureEmail Previews
Does not have featureAssign Reviewers
Does not have featureEmail Version Control
Does not have featureTask Lists
Does not have featureReview Status Updates
Additional Features
Has featureDeliverability Tools
Has featureEmail Tracking and Reporting
Has featurePlaybooks
Has featureAdvanced Content Management
Has featureDrag-and-Drop Segmentation
Has featureTriggered Messages
Has featureAutomation Solutions
Has featureDistributed Sending

Salesforce Marketing Cloud Email Studio Screenshots

Salesforce Marketing Cloud Email Studio Integrations

Ambassador, Bound, Spredfast Experiences Unpublished, Strutta, Evergage, Aurea List Manager (formerly Lyris LM), Salesforce CRM

Salesforce Marketing Cloud Email Studio Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Salesforce Marketing Cloud Email Studio Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase

Salesforce Marketing Cloud Email Studio Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages: Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish