- Offers multiple features
- Has something for every department
- A/B testing and targeted content
- The reporting isn't clear
- Difficult to implement
- Has so many features you can get lost easily
Evergage fills a space in the analytics market like no other product I've tried.
While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.
After two years of using the product at two companies (I requested it at my latest job and got it), they just keep adding critical features like: UTM tracking, custom variables, custom event support, API enhancements, improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).
They've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.
Oh and did I mention that they generate unique user IDs for all anonymous visitors and they will overwrite that system ID and use the user ID you indicate when you know the visitor's user ID and configure Evergage to use it? For customer analysis and sales optimization, this is irreplaceable.
Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company.
Starting Price: $199
|Mobile Application||Apple iOS, 6178772514|
|Supported Countries||United States|