Salesforce Marketing Cloud Interaction Studio

Salesforce Marketing Cloud Interaction Studio
Formerly Evergage + MyBuys

About TrustRadius Scoring
Score 8.3 out of 100
Salesforce Marketing Cloud Interaction Studio

Overview

What is Salesforce Marketing Cloud Interaction Studio?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.
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Recent Reviews

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.evergage.com/why…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Product Details

What is Salesforce Marketing Cloud Interaction Studio?

Evergage and MyBuys is now Salesforce Interaction Studio.

The vendor states that their cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers. The Interaction Studio RTIM solution boasts powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.

Salesforce says companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio Features

  • Supported: Behavioral Tracking
  • Supported: Segmentation
  • Supported: Targeting/Personalization
  • Supported: Recommendations
  • Supported: Testing
  • Supported: Analytics/Attribution

Salesforce Marketing Cloud Interaction Studio Downloadables

Salesforce Marketing Cloud Interaction Studio Integrations

Salesforce Marketing Cloud Interaction Studio Competitors

Salesforce Marketing Cloud Interaction Studio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, 6178772514
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmentation, and engagement platform.

Salesforce Marketing Cloud Interaction Studio starts at $199.

Adobe Target, Monetate, and Coveo Qubit are common alternatives for Salesforce Marketing Cloud Interaction Studio.

Reviewers rate Availability highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Interaction Studio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 46)
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Score 7 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud helps me automate my marketing processes so that I can focus on more important tasks. It also allows me to monitor the digital behavior of my customers and capture referring sources so that I can make more informed decisions about my marketing campaigns. It also helps my customers by recommending products and services and triggering personalized messages, which helps me to provide a better customer experience. The A/B testing algorithms have helped me to a large extent to optimize my campaigns for better performance.
  • Pre-configured reports make it easy to get started with product.
  • Automated marketing to recognize customers and to trigger personalized messages.
  • Geo-location and referring source capture provide valuable insights.
  • A/B testing for maximum effectiveness.
  • Somewhat difficult for non-technical users.
  • Price is pretty expensive.
  • Difficulty in navigation, especially when setting up campaigns.
Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.
Andrey Lokshin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud Interaction Studio to track our customers expertise match to sales as an helicopter view for Unified User profile while been developing software product for them to fit with demand (continuous product improvement). I makes us and our partners available to consider the product focus we need to achieve to get the solution which satisfy clients needs and improve leads convertion rate. The main problem it is used for is management tool for Digital Marketing to i mprove customer retention through use of web analytics and email campaighn management. Salesforce Marketing Cloud Interaction Studio is great visualisation tool which is web campaighn focused but has a huge space to grow once big data experience will be counted. So, it is very helpfull for our digital marketing (web, emails) but not has feed of analytics if you use cold calling practice mostly (separate solution in Marketing Cloud) and has no solid UpWork API integration (no gateway for mass hire, only custom integrations).
  • Unified User Profile analytics - big picture you need
  • WEB and Email campaighn focus (no excessive CRM information for work with data flow)
  • A/B testing for leaded campaigns - must have for any pro application
  • Triggered experience use (returning customer)
  • Segmentation and Targeting of your prospects and repeating sales to identify core factors
  • AI - foe efficient use of neural networks it could be not enough for mid sized company to use only own customer experience quantified to recommend you best venue for sales promotion and lead generation. If there could be legal way to get connect to Sales Force Big Data - all customer experience, all companies, all industires with use only public data while personal data inaccessible by 3-d party, - so that would made predictions more solid in terms of statistical significancy. Now you are checking for reasonability and must have critical view for Salesforce Marketing Cloud Interaction Studio AI recom, no blind use.
  • Integrations need also service market places inclosed (UpWork, Toptal or even Glassdoor)
  • Add focus on active sales by call leads, meeting reports - to track influence on future sales. If we were growing regularly 5% via email campaigns, once we met key account customer on Conference and got growth rate 15%, we must see impact separately for both.
  • Could be great to have a king of counter party Credit risk appreciation. Probably some financial or ESG rankings to filter insolvent counerparties or those who have minimum probability to be in demand of good or selrviece promoted to be sold (lost leads - you send but the company will have no intention to buy anyway). Could be added to Scoring Models for user profiles stats as additional or blocking rank. So if prospect is only talking but not working it must not be incuded in campaign.
  • Customer Journey Flow - must be focust not only events (send to repeating customer), but we must collect data on features why leads was lost and have a kind of "reqirenments gathering parallel flow" to collect features as factos of lost leads and sales and Continuously improve Product first rather sending all those mentioned emails again and again. Focus on product featues first.
Salesforce Marketing Cloud Interaction Studio IS is primarly focused on Digital Marketing. It is less appropriate if you work is connected with key accounts activity. If you are serviece company you could be missing integrations with marketplaces like Zillow, Corporate UpWork account for sending campaignes (offers), only web tracking of prospects actions via 3-d party add ons. If you are considering AI support in choosing right promo activity - you could be missing enough you own historical data to feed to algorhytm to get sustainable forecast (or even binary). So Artificial Intelligence engine is for large companies only or till the era of "faceless" Big Data will come true.
Score 8 out of 10
Vetted Review
Verified User
We have been using Salesforce Marketing Cloud Interaction Studio in our organization to promote the product and services of our customers across various channels. Salesforce Marketing Cloud Interaction Studio has helped us harness customer behavior data and gain valuable insights into what resources, products, or offers are driving customers to the website and ultimately leading to conversions.
  • Personalized Website Experience
  • Personalized Emails at Open-time
  • Provides valuable data and Insights
  • Low cost plan for small businesses
  • Some bugs should be updated
  • Should include a free trial
Salesforce Marketing Cloud Interaction Studio helped understand customer behavior on the website and gain valuable insights. We were able to personalize the website landing page according to the users' past history which in return led to an increase in interactions and user activity on the page and a significant increase in the sales of the products.
Score 7 out of 10
Vetted Review
Verified User
Our idea using Marketing Cloud Interaction Studio (Marketing Cloud Personalization) was to identify the user journey in our platform, so the navigation could be customized and dynamic, according with the user interaction (and, as result, could lead to better conversion).
Also, as we already had Salesforce Cloud, it would be nice to use a tracking software that connects smoothly with our CRM.
  • Personalization features
  • Smooth integration with Sales Cloud
  • Customized Website Navigation
  • Analytics
  • UX
  • It would be nice to have more integration options
  • Could be more intuitive
Salesforce Marketing Interaction Studio is great to improve customer relationship, provides customized navigation in our website and provides the data we need to improve the user interaction. However, for users that don't have Salesforce experience, the Marketing Studio platform can be a bit tricky. It is a bit expensive, as well.
Score 9 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio helps give insight and real-time data into customers. I currently use it to drive customer interaction and create a better buyer experience. This program is great for visual learners because there are many graphs and charts that give a complete view of your customers and their journey.
  • Manage the customer experience in one place.
  • Drive engagement within the target audience
  • View Real-time data
  • It did take a little bit of training to understand how to use the program. If you have never used any of the Salesforce products, it can be confusing to navigate at first.
This is a great program to use if you are looking to enhance your customer experience and or help drive engagement. I've used a lot of the Salesforce products, which made it an easy adaption. It is also great for those looking to track their engagement data in real-time because it is very visual.
Score 8 out of 10
Vetted Review
Verified User
Marketing Cloud by Salesforce is the best email marketing platform to send customized emails. The triggers, notifications, and real-time personalizations work very well. It helps you analyze the prospect and the touchpoints. The machine learning capabilities from Interaction Studio are amazing. It helps in analyzing the customer journey and outbound orchestration. The visualization and reporting with the Marketing Cloud are really simple and cool. With this platform, we have created a lot of leads and positive responses. This is an extremely useful platform for all size businesses.
  • Analyzing the customer journey is really a good help; it helps in revisiting the strategy.
  • Outbound orchestration across all the touchpoints; these are really helpful insights
  • Real-time personalization and machine learning capabilities from Interaction Studio add on value in Marketing Cloud.
  • Too much input from ML distracts you from the existing strategy.
  • Tool expertise is required, not very easy to operate.
With hundreds of features, interaction across email, mobile, advertising, and the web is very smooth. It really helps in analyzing customer touchpoints. It helped us in generating a lot of leads with a timely change in strategy and personalization.
Support is one call away from the user.
Dérick St-Hilaire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Interaction Studio is mostly being used by our marketing department to increase our nurturing, sales respond, trials knowledge and to monitor users actions. We are only starting with the solution and are planning many more applications towards mutliple channels and department in the organization. This tool has a lot to offer for multiple department across the organization.
  • Offers multiple features
  • Has something for every department
  • Automation
  • A/B testing and targeted content
  • The reporting isn't clear
  • Difficult to implement
  • Has so many features you can get lost easily
Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Salesforce relies too much on third parties and these third parties aren't evaluated. It means that when you need help, you must find a partner and don't even know if the quality of that partner is good or bad. I know they are thinking about having their own experts and that would be great. Thankfully their online help is vast!
Steven Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Alert Logic is currently using Evergage to provide a personalized user experience on our website. We are also utilizing the tool for A/B testing and overall user experience enhancements.
  • Easy to implement A/B tests
  • Tracking a visitors browsing history
  • The ability to create user segments based various criteria (Location, date, time, visits etc...)
  • Build complex front-end campaigns with HTML, Javascript/JQuery and API.
  • The reporting can be confusing at times.
  • More 3rd party integrations would be great.
Evergage is great for A/B testing, web personalization and overall user tracking. I feel like it still needs some help in the reporting and analytics department if this is your only tool for that.
They have always been helpful in answering any question I throw at them. Being able to call and talk to a live person helps tremendously.
Todd Ballowe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
OnStrategy uses Evergage in our web-based strategic planning application to enhance user experience and present timely in-app notifications for a variety of purposes.
  • User behavior analytics
  • Custom web-based messaging (campaigns)
  • A/B testing
  • The UI is not particularly user-friendly.
  • The HTML/Javascript code editor for campaigns is finicky.
Evergage can be used/implemented successfully in a wide variety of websites/web applications. While they are geared more towards e-commerce, there is room to use Evergage in other scenarios.
Score 8 out of 10
Vetted Review
Verified User
We use Evergage to provide personalized experiences on our website. We also use it for A/B testing as well as for the visitor cloud, which enables us to track user sessions back to the individual.
  • Customize a webpage based on the visitor’s history
  • Alter parts of the site to optimize for conversions
  • Track a user’s browsing history
  • Reporting interface is confusing
  • Not as easy to make design changes as we’d like
  • Hard to set up conversion goals on a global level
Good for websites that have complicated user journeys. Helpful for websites with varying conversion paths. Not good if you don’t have technical expertise.
Score 8 out of 10
Vetted Review
Verified User
We use Evergage across our multiple retail websites to deliver personalized recommendations. Evergage provides customer product recommendations on various pages of our sites -- from product detail pages to search and checkout.
We also use it to populate personalized recommendations in emails. Showing the customer products they are interested in, or that have some relevance to their previous purchasing or browsing behavior, delivers a much higher ROI than showing static items to all.
  • Easy 'zone' placement can be integrated into mast any platform quickly.
  • Recommendations given are relevant and useful to the customer.
  • Creative assistance is an issue with both timeliness and a lack of communication.
  • They could be much more pro-active in suggesting new features to use.
Well suited for any online retailer looking to deliver personalized recommendations to increase conversions and/or average order size.
It's pricey, so not well suited to smaller companies. Also would not make sense for those with a shallow product selection. The beauty lies in bringing out the most relevant products to the customer -- which really only makes sense if you have a deep selection.
Sarah Fisher | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our marketing and product departments used Evergage and I managed it from the Marketing side. On the product side, it allowed them to track user engagement and serve up targeted messaging to users. On the marketing side, we used it for personalization of our website. They were just getting their Marketo integration ironed out, so we struggled with that in the beginning. Once you get Evergage rolling, it's awesome. But be prepared, you really need some dedicated resources to manage it- it requires building a lot of content and campaigns to be effective. But like any software, you have to put the work in and fully utilize it to see real results.
  • Great customer support. Our account manager was very hands on- I even went to their offices for a training day.
  • Many choices for customization- pop-ups, inline, on-exit,etc.
  • Reporting
  • Marketo integration was very clunky when we first launched Evergage.
  • UI isn't the most intuitive
  • The campaign builder was finicky and a little difficult to use.
Evergage is great for any organization that has the resources and commitment to building out personalization campaigns. Once the content is all rolling to website visitors, it's very effective for fueling leads and engaging customers (especially in-app, if you have a software product). But it's not just sign up and go. Be prepared to do the work.
Score 10 out of 10
Vetted Review
Verified User
Evergage is primarily used by the marketing department. We use it for onsite messaging, and A/B site testing. It helps us increase conversion rate and with lead generation.
  • Evergage has a great user interface that is easy to use for those of us who do not have a coding background.
  • Evergage has the best support of any tool I have ever used in my 10 years as a marketer.
  • Evergage continually updates their product based on the feedback of its current users.
  • Evergage could have better data exports.
  • Evergage Audience analytics could be in a better format and showcase similarities in a more visual format.
Evergage is a great on-site testing and recommendation tool. Not only does it help with A/B testing on the site, it also helps easily personalize a site for your audiences. I think it works well with smaller marketing teams as their support is like having a personal Evergage analyst to help keep you on track and complete projects that may be above your Evergage knowledge.
Ben Alvord | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage on our corporate website. Management of the platform is centralized on my team, but multiple members of the marketing team generate personalization ideas for us to execute on the site. With Evergage, the key business problems that we address are marketing directly to the key industries that we target as well as the key geographic regions that we target.
  • Geographic targeting - we use Evergage to promote regional events to only those users who close enough geographically to attend the event in question.
  • Industry targeting - we place users into industry segments and present those users with demand generation assets targeted to their specific industry.
  • Account based marketing - Evergage allows us to change elements of our website to specifically target users who are from companies on our targeted account list.
  • The platform is pretty complex. For less technical users, there is a somewhat steep learning curve.
  • There are good tools available for testing, but I still struggle with using them.
As stated before, the platform works very well for regional and industry based targeting. Evergage allows you to bubble up CTAs targeted at the specific user, or you can even just modify content on a webpage to better speak to that user. For instance, the content on our pricing page changes slightly for those users who are in the EU, as opposed to US.
Chris Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage across nearly all of our websites, including those we build and control for major financial institutions' cardholder loyalty rewards programs. Evergage empowers our Marketing Department. In lieu of a ridiculously complicated CMS system, Evergage puts control that should be in the hands of the Marketing Department actually into the hands of the Marketing Department -- control over the ability to deliver a personalized UX, A/B/n testing, user segmentation, and more. We just could not do a great many things without it, in some cases because a particular use case might simply be technically impossible for our web developers to implement within the existing code base without having to rewrite chunks of code and make significant back-end database changes, etc., -- all very time consuming and always an important resource-related ROI consideration.
  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
  • Documentation could be more robust... I would love to see more detailed how-tos that get more technical than the basic use cases.
  • More out-of-the-box third-party integrations would be nice. I would love to see analytics integration with my favorite Heap Analytics.
We have not yet come across a use case Evergage is not well suited to handle. In fact, its flexibility is such an asset, it may be used in ways that go beyond what it was originally built to accommodate. While we have used Evergage to deliver pop-ups and modals, info bars, callouts, and in-line content swaps on the page, we have also used it to completely rebuild entire website pages with fully responsive CSS and server-side integration via API calls. We have also used it to bridge the attribution gap between website usage and offline (call center) transactions -- something we never could adequately solve prior to using Evergage.
  • Self-taught
Our questions have always been answered and effective solutions provided. In the process, we always seem to learn something new about Evergage that is useful for future use cases.
June 13, 2016

Mybuys for Jewelry

Score 8 out of 10
Vetted Review
Verified User
We used Mybuys for recommendations on our products. We added mybuys on the product detail page. It's used on the ecommerce side of the business and by the marketing department for their product analysis.
  • Product recommendations
  • Cross sell and up sell
  • Product display
  • Order history data feeds can have more fields
  • Item level data feeds can support multipler layers of product categories
  • Integrate product reviews into your platform if you have not already so clients do not have to integrate with other vendors/tools
Mybuys is very well suited website product recommendations. We could not integrate into the email alert messages very well or at least had difficulty integrating into our email provider.
Josh Thompson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Litmus uses Evergage to pull in data about how our customers are using our application.
We use this data to get predictive information about churn (or churn possibility) and to see how tweaks we've made to our application are being received by our customers.
It's used primarily within the customer success team, though we report to the rest of the company with data provided by Evergage.
The business problem addressed is "what do our users do inside our application?"
  • Individual-level data. We can see exactly what the individual user has done what inside our application.
  • In-app messaging, based on very selective criteria. We can pop up notifications about billing and account expiration.
  • I've had problems logging into my account before. I'm asked to updated my chrome extensions, but... they're up to date, and I get the same error no matter what browser I use. This is (presumably) quite easy to fix, and is not a problem with Evergage itself, just some problems logging in.
  • Evergage is a lot to use, but hard to become proficient and knowledgeable in. I feel like I am only scratching the surface of its potential.
SaaS companies seem like a strong market. I'm not an expert enough (yet) in evergage to extrapolate into other businesses its use, though on the surface it seems like many companies would benefit from this kind of insight into their users.
March 11, 2016

Evergage Review

Score 9 out of 10
Vetted Review
Verified User
We use Evergage for a few different important things, we run our NPS system for our SaaS platform, we use it to gather user analytics and behavior, we use it to test out different layouts to the platform, and also as a tracking tool on our web page
  • Great analytics engine, where you are able to set up test out different user behavior among many other things
  • Great engine for A/B testing of layout and features
  • For last-minute changes to the platform, you can easily apply overlaying boxes and text without having to deploy code
  • It requires some time and on boarding to set up the integration with your product and Evergage
  • For applying elements to you platform, such as pop-up and text overlay, you should know a bit of CSS to make it look pretty
  • The templates that Evergage provides are not the best looking in terms of UI
Works very well for SaaS platforms
Score 7 out of 10
Vetted Review
Verified User
We use evergage to personalize customer experience and show them contextual ads or products they can use. We also use it to build customer profiles and make recommendations to them so they have better experience with our products.
  • Building Customer profile e.g. also customer about there business needs
  • Contextual Ads
  • Banners & interstitials
  • It is not very easy to use for a marketer. You need a dedicated technical guy to use it
  • UI/UX can be improved
  • Support response can be improved
If you have a technical dedicated user then I would recommend it. It's a personalization tool, but the user cannot be just any marketer.
  • In-person training
  • Self-taught
Response time is slow. Have to repeat requirements multiple times.
Score 9 out of 10
Vetted Review
Verified User
Evergage lets us try out different messaging to see which ones are most effective with our audience and visitors. We can run various combinations of campaigns, with different options and target them to audiences with different attributes. All of this helps us find the optimal messaging and so increases our conversions.
  • The platform is very flexible in terms of types of campaigns, types of targeting etc
  • The company offers good support.
  • There is certainly a learning curve in getting up to speed in using the platform, that's partly because it is fairly flexible, but also because the UI has not been super intuitive. It has certainly improved and they have added lots of use cases and improved the help area, plus support and account managers are responsive.
The new B2B Detect product is interesting. We're just starting to use this. It has potential for targeting and also insights into the audience.
Melinda Cormier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Evergage within the marketing department to create dynamic and personalized web experiences for our website visitors. Our goals vary for each campaign, but we aim to increase engagement across our site using targeted messages that are displayed in a variety of places. We're using the Evergage tool for in-line messages that appear within the page content itself, infobars on both the top and bottom of the site, as well as some non-intrusive pop-up style messages. Each campaign can use different message types and messaging so we often use A/B testing within the campaign setup to track performance and engagement. We design each campaign with the user in mind, to provide helpful relevant content, that also promotes additional engagement whether through an online trial, software download, or other content such as white papers, videos and blogs.
  • The user interface is easy to navigate and understand, as well as their campaign setup tools.
  • Their ability to scrape your website to pull relevant items to be used in dynamic campaigns is incredibly helpful and saves a lot of time.
  • Their support team is fantastic. They always provide fast and easy to understand solutions to our problems or questions.
  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Evergage is a great tool for any organization looking to personalize their website visitor experience without replacing their existing web CMS. The tool works along side your existing web content to help promote relevant offers to the right people. Organizations with a lot of content (blogs, white papers, videos, etc.) will probably benefit most from the dynamic campaigns available in Evergage, as it allows you to create campaigns that promote your existing content with a variety of advanced functionality.
The support team has always answered our questions fast and with an easy to understand solution. Regardless of how simple or complex our question is, they provide a helpful and clear answer, that solves our issue every time. I frequently refer back to their email responses, as the insight they provide, specifically for advanced dynamic campaigns, is something we use repeatedly.
Jackie Megnin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a resort that offers so many products and has hundreds of pages of content, we use Evergage's personalization capabilities to serve relevant content to customers to enhance the user experience.
  • Real-time personalization
  • A/B Testing
  • A responsive and helpful support team
  • Addressing responsive needs without enlisting the help of Evergage support team
Evergage allows us to target our 4 key personas that require a different voice and content in order to drive KPIs. Evergage also allowed us to identify new personas and quickly set up these segments to serve relevant content.
Score 10 out of 10
Vetted Review
Verified User
It's being used for feature testing on our website and for personalization. It's being used only for our eCom dept. Evergage allows us to ensure that the customer experience on our websites is as optimized as it can be. Making changes without testing first can put us in a compromised position regarding forward progress on revenue generation.
  • A/B and multi-variate testing. The setup is simple and the results are easy to read.
  • Personalization on PDPs. The simplicity of "set it and forget it" means that we're free to work on other tasks while Evergage's technology is busy working on the correct set of products to serve to our individual visitors.
  • Displaying in-site ads. The ability to serve ads based on certain visitor criteria (customer type, shopping cart value, time on site, etc) gives us detailed control over who we want to serve an add to, and when we want it to trigger.
  • We will sometimes find ads firing when they shouldn't be, but it's usually a result of not testing thoroughly. If Evergage had a testing setup wizard that perhaps walked an individual through some testing steps after creating a test, that would be helpful.
Evergage is well-suited for simple website tests. I would recommend using a more advanced testing service if testing larger scenarios, like rebuilding the checkout process.
Nicole Stratford | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We mainly use the pop up feature. We have several messages for different users driving them to sign up for our newsletter, view an article, take part in a live event, or to deliver a client goal.
  • Gives non- tech users the ability to create messages and pop ups that would otherwise need to know how to write code.
  • Captures segments of users than can be used for messages and for tracking.
  • Customer experience manager always prompt in getting back to us.
  • Weekly training service offered.
  • Were offered extra support and the ability to get pro service (although we have not gotten access to this yet) due to several emerge issues described on next page.
  • Rotation and priority feature does not work together. First we had the rotation feature and were told excellent news that we ALSO have ability to prioritize. However, this was not true. The rotation feature actually turned off when priority became available. Nobody told this to us and our users were getting multiple messages one after an other. I sent in several tickets to support and they kept on sending responses like " I am sorry I can not seem to replicate the issue." It took months and getting our customer experience manager involved to have Evergage tell us the reason was because we can not use both features together. All of our staff got multiple messages so I am not sure why support could not find the issue during testing. Now Evergage turned rotation back on for us but we are not able to use the priority feature. It seems odd that we can not use both.
  • Actions did not work due to old mapping. I created several actions and realized the messages were not being shown on the current pages. I had to shut down all of my campaigns and I was then told it was due to having old mapping. I think the mapping should be looked out closely for clients and should be remapped frequently to avoid the issues I had.
  • I would like to see a master campaign rule feature. I have so many campaigns and I can not prioritize easily and put into the system mechanisms that will effect all my campaigns. I guess priority was going to try and solve that but we can not use it.
  • The front end user interface is is sometimes buggy. The move to back and move to front button does not work for me or my associate. We end up creating messages in Photoshop and placing them as images but I imagine this is not ideal to members who don't use Photoshop.
  • The support used to be very very fast and efficient last year. In the past year several months I have seen messages not get answers or issues not getting enough attention. It seems due to the growth of Evergage that the support area needs more engineers.
For us it's really about the pop up messages. The inline and call outs are great features but we haven't taken advantage of all it has to offer yet.
Score 10 out of 10
Vetted Review
Verified User
SoccerPro.com uses Evergage to improve our customer's experience with our company. Many of the tasks assigned to Evergage include customer service, product promotion and conversion. Because of the ease that we can modify our site content we use Evergage to overcome some obstacles with with our current e-commerce software provider. Our e-commerce platform is templated and can be restrictive.
  • Simple, easy to implement campaigns.
  • Image management for personalized content.
  • Add custom scripts.
  • Overcome restrictions imposed by template-based e-commerce software packages.
  • Integrate into backend data to improve category grouping for our product.
I've been very pleased with our product recommendations campaign.
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