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What is Salesforce?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that…

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Recent Reviews

High power - neutral impact

7 out of 10
August 22, 2023
I/we use salesforce for account management. Reporting helps keep our pipelines healthy. Record keeping is also helpful in staying …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Customer data management / contact management (211)
  • Opportunity management (205)
  • Customizable reports (205)
  • Workflow management (202)

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

User Review: Salesforce Makes Organizing & Managing a Growing Company's Pipeline Effortless
User Review: SalesForce Proves To Be a Critical Tool In Managing Customer Outreach
User Review: SalesForce Stretches It's Capabilities For Individual Business Needs
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View all pricing



Per User/Per Month



Per User/Per Month



Per User/Per Month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Avg 7.5

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Avg 7.6


This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Avg 7.6


This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Avg 7.2


Avg 7.5
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Product Details

What is Salesforce?

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently.

Salesforce Sales Cloud is used for, and supports:

  • Buyer Engagement
  • Sales Engagement
  • Enablement
  • Sales AI
  • Sales Analytics
  • Team Productivity
  • Sales Performance Management
  • Revenue Optimization
  • Partner Relationship Management

Salesforce Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Workflow management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Contract management
  • Supported: Quote & order management
  • Supported: Interaction tracking
  • Supported: Channel / partner relationship management

Customer Service & Support Features

  • Supported: Case management
  • Supported: Call center management
  • Supported: Help desk management

Marketing Automation Features

  • Supported: Lead management
  • Supported: Email marketing

CRM Project Management Features

  • Supported: Task management
  • Supported: Billing and invoicing management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Forecasting
  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: Scripting environment
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Social CRM Features

  • Supported: Social data
  • Supported: Social engagement

Integrations with 3rd-party Software Features

  • Supported: Marketing automation
  • Supported: Compensation management

Platform Features

  • Supported: Mobile access

Salesforce Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Salesforce Video

Salesforce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Salesforce starts at $25.

Borneosoft, ClinchPad, and SAP Sales Cloud are common alternatives for Salesforce.

Reviewers rate Single sign-on capability highest, with a score of 8.6.

The most common users of Salesforce are from Mid-sized Companies (51-1,000 employees).
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View all alternatives
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Reviews and Ratings


Attribute Ratings


(1-25 of 55)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
John Cupoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable.
Score 9 out of 10
Vetted Review
Verified User
We've had a great ROI since going with SalesForce. It allows us to easily record contact information and keep track of meetings, emails, phone calls, and other activities. It is easy to use and allows a clean way to keep track of everyone in the sale's department's leads and who they are calling on and how it went.
November 12, 2015

2 Hats Salesforce User

Score 10 out of 10
Vetted Review
Verified User
We are partners to SFDC and we do provide the consultancy services to other businesses including many IT services companies, and using SFDC ourselves gives us more credibility advising others to use it and new ways they can benefit from the prospect of a user in addition to the consultant advise.
Score 9 out of 10
Vetted Review
Verified User
Right now is fulfilling our needs and it also has a lot of room for improvements and future enhancements. We also invested a lot of time and resources developing tools for the platform, so we don't see that we're going to move or consider another CRM tool in the near future.
Score 9 out of 10
Vetted Review
Verified User
Our account rep is very helpful - she's even visited our office to get a better understanding of how we're using Salesforce and has been helpful in recommending other ways we can use it to increase efficiencies. Cases submitted to the support team are generally resolved in a timely manner. Salesforce is also open about what items are being updated or added in each major release. I find that communication very nice from such a large, global organization.
Andy Hasselwander | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
We can't really leave! Rebuilding what we built in SFDC (custom objects, VisualForce pages, the data themselves, APEX triggers, etc.) would take 1000s of hours and would be insanely ROI-negative. This is the thing with a critical system like SFDC--you can't really leave, or at least not without massive pain. Be absolutely sure you want the system before committing. Think about it--SFDC has every incentive to make it hard to leave. Can't blame them--it's a brilliant business model.
Benjamin Barniskis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Cloud based and future looking - Salesforce has either set or kept pace with the latest in technology. At least two major feature releases a year allow an organization to keep up with the latest changes. Mobile and the release of their new analytics platform are just two examples of how Salesforce continues to innovate.
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