Name: How to Use SalesIntel's Data Enrichment
Uploaded: 2020-05-01T16:24:38.000Z
Duration: 4 min 41 s
Description: SalesIntel's Data Enrichment

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### Contact Information
User feedback on SalesIntel's contact information functionality is varied and presents a mix of positive and negative opinions. While some users appreciate the platform's ability to provide cell phone numbers and personal email addresses for contacts, others have expressed concerns about the accuracy and availability of phone numbers and emails. The platform's feature set, including the option to export data in bulk or single, real-time updates, and the ability to search for new prospects in various categories, has been highlighted as beneficial. However, there are suggestions for improvement, such as streamlining the process for downloading verified contacts and enhancing the availability of direct and mobile phone numbers to increase connection rates. Despite some limitations, users find value in SalesIntel's contact information capabilities for lead generation and human-verified contacts.

### Lead Generation
Users generally believe that SalesIntel excels in lead generation, providing them with access to a wide range of organizations and contacts. The platform's ability to offer accurate and up-to-date information on leads has been highly praised, with many users highlighting the ease of finding and managing leads efficiently. Additionally, the human-verified leads and the option to self-source leads have been particularly beneficial for users in their prospecting efforts. The consensus among reviewers is that SalesIntel's lead generation capabilities are a valuable asset for businesses looking to enhance their sales strategies and target potential clients effectively.

### Data Verification and Accuracy
User feedback on SalesIntel's data verification and accuracy is generally positive, with many highlighting the platform's human-verified contacts as a key strength. Customers appreciate the credibility and reliability of the data provided, noting that it helps them save time and improve the efficiency of their outreach efforts. While some users mention occasional challenges with outdated information or the need for more frequent updates, the overall consensus is that SalesIntel's data verification processes contribute significantly to the platform's value proposition.

### Sales and Marketing Integration
Users generally believe that SalesIntel's integrations, particularly with Salesforce, play a vital role in enhancing their sales and marketing efforts. While some users have expressed concerns about the need for more integrations with CRMs like Marketo, others have highlighted the convenience and reliability of the Salesforce integration. The ability to quickly find decision-makers in companies and transfer lead information directly into CRM systems has been a significant benefit for many users. Despite some challenges faced with human-verified contacts and integration issues, the overall consensus leans towards the positive impact of SalesIntel's sales and marketing integration capabilities.

### Prospecting and Targeting
User sentiment about SalesIntel's prospecting and targeting capabilities varies among reviewers. While some users praise the platform for its ability to help them find and target like customers effectively, others express concerns about limitations in search criteria control and the availability of phone numbers for prospects. The platform's unique search features and real-time updates are highlighted as key strengths, enabling users to create targeted lists based on specific filters and increase conversion rates. However, there are suggestions for improvement, such as enhancing the user interface and providing more refined target audience suggestions automatically. Despite mixed opinions, SalesIntel's prospecting and targeting functionalities play a significant role in enhancing sales and marketing strategies for many users.

### Outreach and Communication
Users have expressed mixed feelings about SalesIntel's outreach and communication features. While some appreciate the ease of identifying prospects and obtaining contact details through the chrome extension, others have encountered challenges with accuracy and speed, particularly in verifying emails and phone numbers. The tool's ability to streamline prospecting and enhance outreach efforts is acknowledged, but concerns about data accuracy and the efficiency of the chrome extension persist among users.

### Industry and Company Insights
User feedback on SalesIntel's industry and company insights capabilities varies widely, with some praising its accuracy and vast contacts database for US companies, while others express concerns about limited data for companies outside the US. While some users appreciate the ease of finding contacts at target companies and the ability to track website hits, others highlight the need for more filters and updated information, especially for UK-based companies. The platform's Research on Demand feature receives positive feedback for its quick results, but there are occasional mentions of outdated data and challenges with smaller companies being underrepresented. Despite differing opinions, users generally acknowledge SalesIntel's potential for enhancing lead generation and company research efforts within the US market.

### CRM and Database Management
User sentiment about SalesIntel's CRM and database management functionalities varies widely. While some users appreciate the ease of CRM integration and the ability to export data smoothly into their CRM systems, others express concerns about limitations in exporting specific contacts and the lack of certain industry-specific data. The platform's database is praised for providing up-to-date contact information and real-time updates, but some users note challenges with outdated data and the need for more diverse company listings. Additionally, there are mixed opinions on the efficiency of exporting and importing lists, with some users finding it time-consuming to manually enter data into their CRM systems.

### Data Enrichment and Research
Users are divided in their opinions on SalesIntel's data enrichment and research capabilities, with some praising its effectiveness while others point out areas for improvement. Positive feedback highlights the platform's ability to provide human-verified contacts, technographic intelligence, and research on demand features. Users appreciate the depth and breadth of the database, real-time updates, and the ease of use in filtering and segmenting data. However, some users express concerns about the platform's coverage in certain industries, the time taken for research on demand, and the need for more comprehensive data for specific niche markets. Despite these challenges, SalesIntel's research capabilities and data enrichment features remain key strengths for many users.

### Intent Data and Buyer Signals
Users consistently praise SalesIntel's robust intent data and buyer signals capabilities. The platform's ability to provide valuable insights into buyer behavior and preferences has been a key factor in driving successful sales strategies for many users. While some have noted minor limitations in exporting intent data lists, the overall sentiment remains positive towards the effectiveness and reliability of SalesIntel's intent data and buyer signals features. The integration with Salesforce and the Research on Demand tool have been highlighted as particularly valuable assets, enabling users to make informed decisions and target prospects with precision.

### Reporting and Analytics
Users have expressed mixed opinions regarding SalesIntel's reporting and analytics capabilities. While some find the tool beneficial for targeting active prospects and verifying new leads efficiently, others have highlighted limitations such as the lack of easy-to-download company summary reports and challenges with data synchronization. Additionally, concerns have been raised about the software's slow performance and limited customization options for generating comprehensive reports based on sales data and inventory. Despite its user-friendly interface and cloud-based functionality, users have noted room for improvement in SalesIntel's reporting and analytics features.

### User Experience and Functionality
User sentiment regarding SalesIntel's functionality and user experience is mixed. While many users appreciate the platform's ease of use and the ability to access accurate and current information, some express concerns about certain limitations. Positive feedback highlights features like Intent data functionality, Salesforce integration, and Research on Demand. However, there are also criticisms about the lack of control over search criteria, the quality of phone numbers, and the need for improvements in search functionality. Despite these drawbacks, users generally find SalesIntel to be a valuable tool for enhancing their sales and marketing efforts.

Users recommend trying out SalesIntel for lead generation and exporting to CRM, utilizing the RevDriver plugin, and taking advantage of the Research-on-Demand feature and trial period. They also advise double-checking information on LinkedIn and using the human verification feature. Additionally, SalesIntel is recommended as a useful tool for quickly connecting with people. However, users suggest considering all options before choosing SalesIntel and waiting for it to become more robust with use. Lastly, they recommend evaluating third-party integrations. Overall, customers believe that SalesIntel provides good value for the price.

Easy-to-use and comprehensive tool: Many users find SalesIntel to be an easy-to-use and comprehensive tool for prospecting and lead generation. They appreciate the intuitive user interface and the ability to navigate through various features such as org charts, decision-making trees, functions, industries, seniority levels, and buyer intent. X users.

Valuable data on prospects: Users highly value the detailed information provided by SalesIntel on prospects and organizations. They find the search functionality easy to use and appreciate the ability to verify information by looking at LinkedIn profiles. X users.

Rich and accurate data: Users commend SalesIntel for providing rich and detailed data that helps them actively prospect and connect with the right people. The accuracy of contact information, including direct dials and work emails, is highly appreciated. X users.

Data Quality and Accuracy: Some users have expressed concerns about the data quality and accuracy of SalesIntel. They have reported instances of contacts that are not human-verified and may be outdated, resulting in bounced emails and incorrect numbers. Additionally, there is a perceived lack of deep intent data and a need for more human-verified contacts, especially in the international space.

Difficulties in Obtaining Data and Navigating the Platform: Users have encountered challenges when trying to obtain data and navigate the SalesIntel platform. They have found that obtaining data is not straightforward, with some options lacking clear explanations. The website can be glitchy at times, requiring users to refresh or restart searches. Furthermore, there is limited control over search criteria and exclusions, while sorting by province or metro areas is unavailable for Canadian searches. Users have also mentioned confusion between Company mode and Contact mode, as well as difficulties in locating specific individuals within a company.

Limitations and Functionality Constraints: Some users have expressed frustration with the limitations and functionality constraints of SalesIntel. For instance, they face constraints when downloading large contact lists and are unable to create workflows for auto-generating lists. Export functions have been problematic due to issues related to API integration and the token/credit-based system. Users desire a more automated approach to usage reporting as well as an ability to create larger contact lists easily.


Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

Basic

Professional

Organization

Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

Starter

Explorer

Clay

SalesIntel

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business.

Sales Intelligence

Likelihood to Recommend

Prospecting

Sales Intelligence Data Standards

Data Augmentation & Lead Qualification

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Contact information

Industry information

Lead qualification process

Company/business profiles

Data hygiene

Filters and segmentation

SalesIntel's Chrome extension, RevDriver, gives access to all 4.5 million contacts, with human-verified contact data right from SalesIntel to reach them directly.

RevDriver helps immediately find the contact information on a person’s LinkedIn Profile or target company’s website. The extension is used to access 4.5 million human-verified contacts.

Multiple filters and other options such as Firmographics (Location, Annual Revenue and Employee Size) to find net new contacts and accounts for the organization. Used to find exactly who to target for email campaigns, events, etc.

Multiple filters and other options such as Technographics to find net new contacts and accounts for the organization. This is used to find exactly who to target for email campaigns, events, etc. Features over 41 Million technographics data points and 1.2+ million human-verified companies.

Contacts can be exported directly to a CRM or email marketing platform. SalesIntel will even check and auto-dedupe any records that might be in the system.

Multiple filters to identify target contacts and build lists for email marketing and events. Buying Intel and Company Intel can be used to find net new contacts and accounts for the organization.

A database can be scheduled to be enriched automatically every time a new contact or account is added or filters can be applied to get the exact missing data points manually.

Combining Company Surge® Intent data account-level insights with SalesIntel’s B2B data allows users to identify decision-makers at these organizations and gather the contact information needed to launch outreach.

SalesIntel is a revenue intelligence platform that helps marketing, sales, and revenue operations teams deliver up to a 5x improvement in pipeline efficiency. We do this in four simple steps:<ul><li>First, we identify your ideal customers (ICP) from among 22 million accounts profiled by 300 million unique technology install data points. </li><li>Second, we surface accounts that are actively in-market for your product or service by using best-in-breed intent, company news, and web-visitor data. </li><li>Next, we provide verified contact information for decision-makers from our database of 100M+ contacts with emails and mobile phone numbers</li><li>Finally, we act as an extension of your team to fill any contact or account data gaps by leveraging our 2,000+ person research team</li><li>…all while providing world-class customer service</li></ul>Our customers are savvy revenue teams from industry-leading companies – like ServiceTitan, ProGlove, Cvent, and Hanover Research – who understand that improving pipeline efficiency in today’s challenging economy is key to revenue growth. We’ve provided quality data to the industry for over 15 years and only recently made it available directly to you. See us in action at <a href="http://www.salesintel.io" rel="">www.salesintel.io</a>. <div> </div>

SalesIntel's research team works with users to find their ICP and built a custom list.
    - 200 full time researchers
    - 140k contacts verified every week
    - 1,200 certified ROD researchers to 
       handle any surge

Multiple filters and other options such as Technographics to find net new contacts and accounts for the organization. Find who to target for email campaigns and events.
          - 41 Million technographics data points
          - 1.2+ million human-verified companies

How to Use SalesIntel's Intent Data Integration, Powered by Bombora

SalesIntel is taking things to the next level in the B2B data industry. With a constant effort to offer the best B2B data solution to our customers, SalesIntel has joined forces with Bombora, the leader in B2B intent data.

Questions? Contact us here -
https://support.salesintel.io/hc/en-us/requests/new

Combining Company Surge® intent data account-level insights with SalesIntel’s industry-leading 95% accurate B2B data allows you to identify your decision-makers at these organizations and gather the contact information you need to launch your outreach.

How to Use SalesIntel's Data Enrichment

This new functionality is completely customizable for any enrichment you’re needing and can be used in multiple ways. For example you can… 
1. Easily set up auto enrichment such as inbound form fills to get better insight for outreach or customizing your message.

2. Fight data decay by keeping your contacts and accounts up to date with the latest information.

3. Enrich and append event leads to get technographic and firmographic information

4. Auto-enrich every lead or contact added to your system by a sales rep and more!

This video will explain where to go to set up your manual and auto-enrichment jobs as well as cover a few best practices for using this feature.

Features related to generating leads and finding new contacts.

Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

Web browser extension

Allows users to search across the internet to find and capture new leads using a web browser extension.

Helps source leads at an acceptable rate, volume, and quality.

Lists generated by the tool are typically high quality.

Email contacts

Generates email contact information for leads.

Direct dial contacts

Generates direct dial contact information for leads.

Lists can be easily and quickly uploaded or downloaded from the platform.

Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

LinkedIn integration

Data.com integration

Provides fast and consistent access to lists and leads.

Reverse IP lookup

Allows users to identify unknown web visitors using reverse IP lookup; because they have expressed interest, newly identified visitors are considered prospects.

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Information about individual contacts is available and high quality.

Information about companies/accounts is available and high quality.

Information about industries and markets is available and high quality.

Features around contact data management and lead intelligence.

Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

Smart lists and recommendations

Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

Salesforce integration

Integrates with the Salesforce.com CRM platform.

Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

News updates

Tracks news related to accounts and contacts, such as acquisitions, market expansions, changes to leadership, etc.; adds relevant news updates to contact and/or company profiles.

Web traffic insights

Provides analytic insight around website interaction (aka behavioral or intent data). This may affect lead scoring and prioritization.

SalesIntel

Overview

What is SalesIntel?