Salesloft

Our BDR/SDR team uses Salesloft as the primary platform for handling inbound leads and for orchestrating outbound activities such as cold emails and cold calling. The primary objective of the BDR/SDR team is to be a pipeline generation engine for the new logo, existing customer and channel sales teams at Fusion Connect.

As a sales rep, I use Salesloft on a daily basis to manage all aspects related to prospective client outreach. As a SaaS org. - we're reaching out to CPG brands and use salesloft as our source of truth for all things outreach. The problem we face is needing a way to accurately and reliably track outreach across all of our reps. Salesloft provides us with a platform to perform our daily outreach and organize prospects based on a given criteria. It's been immensely helpful for us.

I am responsible for confirming and rescheduling demos for our sales team. I use Salesloft to track who I need to reach out to, when they are meeting, and reviewing any relevant information about the prospect ahead of time.

Salesloft is also where the sales team records their demos and proposals, keeping everything in one place to stay organized.

We use Salesloft primarily for management of outbound activity tracking, pipeline generation, and to control all outbound prospecting motions and content. Our service org also utilizes Salesloft for call recording, touchpoints on customer accounts, and training/onboarding. We have recently expanded Salesloft to our Marketing as well to control personalized marketing messaging.

Salesloft allows us to work more effectively and efficiently. In our office, we sell 13 different products (sports) all at different times in the calendar year. With this product, we are able to stay on task with all our sports and more easily work through the bulk amount of leads that we have.