Tired of Manually Updating for SEO? Automate SEO & Spend Your Time Creating Great Content!
Use Cases and Deployment Scope
We have two separate strategic business units to my company, each serves a very different audience.
Each marketing department uses an inbound marketing model which means we do a lot of content marketing. We prioritize all of our resources in creating great content and building great products that meet a compelling need for each audience.
Wordpress is great technology for us, but when they make a change, and they never 'call and tell us,' we were having to shift our manual SEO process very quickly. It became far too time consuming. There are a lot of WP plugins out there, but so many of them break when WP makes a core change. Then it's back to manually re-optimizing. SeoSamba for Wordpress Enterprise took that problem away by automating SEO for us.
Each marketing department uses an inbound marketing model which means we do a lot of content marketing. We prioritize all of our resources in creating great content and building great products that meet a compelling need for each audience.
Wordpress is great technology for us, but when they make a change, and they never 'call and tell us,' we were having to shift our manual SEO process very quickly. It became far too time consuming. There are a lot of WP plugins out there, but so many of them break when WP makes a core change. Then it's back to manually re-optimizing. SeoSamba for Wordpress Enterprise took that problem away by automating SEO for us.
Pros
- Automates multisite SEO, so we can stay focused on great content that attracts the right audience for our two entirely different strategic business units.
- Eliminates the surprises we used to get with other plugins when Wordpress makes unannounced changes that crash other plugins.
- Agile, easy to use, and saves hours of time and creative resources
- Automates metric capture: site analytics, keyword/phrase capture, search engine page results etc...in an online dashboard (and it's free).
Cons
- There's a lot more capacity to this product than we need right now, but it's also free so we'll grow into it. You do have to pay close attention to the metrics and adapt accordingly, which is the reason behind creating an inbound marketing model anyway. Just choose the metrics that matter most to you, and I do encourage you to do a lot more A/B testing than you might have with another plug-in.
Return on Investment
- Extremely positive ROI as it saved us a lot of very expensive creative time and other associated resources.
- Positive impact was immediate as we were immediately aware of where our sites could be much better optimized and we are able to A/B test very quickly, and take immediate action on those results.
- Remember, the #1 objective to metrics is to understand the behaviors they represent. Simply capturing reporting isn't good enough. Test, measure, analyze....rinse and repeat.
Other Software Used
Divvy, Videxio Cloud Videoconferencing, PayPal Payments
