SAP is best known as an ERP vendor and their enterprise CRM product tends to be used by customers who are already using SAP's ERP other solutions. SAP CRM also includes marketing resource management (MRM) capabilities.
SAP has recently combined SAP CRM with analytics, mobile, collaboration, and social media capabilities under the moniker SAP 360 Customer.
SAP also offers CRM solutions for SMB customers with their Business ByDesign product
What are SAP CRM's top competitors?
What is SAP CRM's best feature?
Reviewers rate Workflow management highest, with a score of 9.
The most common users of SAP CRM are from Enterprises and the Information Technology & Services industry.