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SAP Customer Data Solutions

SAP Customer Data Solutions
Formerly Gigya

Overview

What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

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  • Data Storage (30)
    7.8
    78%
  • Data Enhancement (30)
    7.7
    77%
  • Data Connectors (30)
    7.7
    77%
  • Data Ingestion (30)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sap.com/products/crm/custom…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

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Product Details

What is SAP Customer Data Solutions?

SAP Customer Data Cloud enables companies to be able to provide seamless engagements and to securely identify consumers across channels and devices. Users can build trust with businesses, partners, and customers by enabling them to manage consent and preferences throughout their relationship with the business. The vendor aims to help organizations deliver personalized digital experiences through first-party consent-based data that can be governed and orchestrated across the organization from a central platform to drive business value.

SAP Customer Data Solutions Features

  • Supported: Customer Identity Access Management
  • Supported: Enterprise Consent and Preference Management
  • Supported: Customer Data Platform

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

SAP Customer Data Solutions Video

Build customer trust through consent based engagement

SAP Customer Data Solutions Integrations

SAP Customer Data Solutions Competitors

SAP Customer Data Solutions Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesSAP Customer Data Cloud supports data localization globally with global data centers in North America, EMEA, Russia, China, and Australia, as well as compliance with regional laws
Supported LanguagesEnglish, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish

Frequently Asked Questions

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.

Akamai and ForgeRock Identity Platform are common alternatives for SAP Customer Data Solutions.

Reviewers rate Identity Resolution highest, with a score of 8.

The most common users of SAP Customer Data Solutions are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(117)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
December 12, 2022

from Gigya to SAP CDC

Daniele Antonioli | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am a presales solution architect for all our SAP CDC customers to which we have integrated and evolved SAP CDC products.
  • customer base management (all levels)
  • consents management
  • UX/Screen Sets
  • integrations
  • minors management
  • sites explorer
  • documentation navigation (previous version better)
In all our customer's tenants, we have big integrations and solutions that grow over time (multisite integration per country/market and brands, different platforms, ...); for now, I have never found anything inappropriate to the context in which the product was dropped, but I have not used all the features present on the product
  • positive impact in the growth of the customer base and longevity of the sites and technologies on which the platform has been integrated (on our customers)
incredible SLA of the RaaS and general performance with big data
The products I evaluated integrate directly and natively with SAP Customer Data Cloud
SAP Customer Data Solutions, SAP Commerce Cloud, SAP Commissions
15
presales, project management, developers, team leaders, sales
10
solution architect, developers, project managers, team leaders, support team
  • multicountry and multisites integrations
  • minors check integrations
  • B2C and B2B integrations
  • check minors age in relations of consents and tutors
  • multicountry integrations
  • entry point hub for all identity
because it is a valid and powerful product in the CIAM field
Yes
usually replace custom identity management that are not gdpr compliant
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
the product features that can be enabled are varied and are able to cover the needs of customers also in terms of security
i wouldn't change it
  • Implemented in-house
  • Third-party professional services
Noovle; I'm a solution architect in Noovle and I help customers to integrate the platform
Yes
Phase 1: Analisys (Data Model/Mapping)
Phase 2: UI integration (web/mobile)
Phase 3: Consents assessment and configuration
Phase 4: ETL integration
Change management was a big part of the implementation and was well-handled
the lesson I learned is that from the early stages of the project you need to familiarize the customer with the administrative dashboard
  • mobile integration
  • dataflows number limitations
no, except that a good integration and implementation goes through a well-structured and documented analysis phase
  • Online Training
  • In-Person Training
because it was made directly in the company
Because the learning hub is very good
N/A
right for this type of product
no
Yes - we have customized the interface extensively
because the customer asked for very specific UI features and therefore we had to make customizations using the UI builder and specifically the javascript section
Yes - we have added extensive custom code
because the customer asked for very specific UI features and therefore we had to make customizations using the UI builder and specifically the javascript section
no
the support has always been prompt and quick to respond and has always resolved more or less complex issues
no because it is not necessary and not requested by the final customer
Yes
yes
once, due to a platform limitation, we received the support of an engineer who gave us valuable advice to optimize the dataflows we had developed so as not to run into the limitation
usability both on the administrator side and on the end user side is very simple and complete
  • screensets building
  • consents management
  • dataflows building
  • big query execution
  • mobile integration
Yes
the mobile interface works well in the case of a fresh integration, but in the case of an existing mobile application it is often difficult to convince the customer to adapt to the best practices
because the platform actually allows you to scale at any time if designed following best practices
we have never had any performance issues except on the admin dashboard
  • magento
  • sftp
  • ios/android
the integrations are very complex especially in terms of data that is used between platforms
  • sap commerce cloud
  • others B2B
yes
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • Javascript widgets
  • ETL tools
Gconnectors, mobile ios/android, customs
it is a versatile platform in terms of integrations
analyze well the data flows between the integrated platforms or to be integrated
because there was a direct relationship with our customer without perhaps a confrontation with us system integrators
because there was a direct relationship with our customer without perhaps a confrontation with us system integrators
none because the negotiation was carried out directly with our client
no
No
  • new features
  • new features
  • improve functionalities
No
No
Score 10 out of 10
Vetted Review
Verified User
  • Gigya provide a range of flexible APIs which support the development of bespoke engagement tools. They also provide out of the box engagement tools like comments and reactions.
  • Gigya's identity query tool makes it straightforward for users to query the user database using straightforward SQL queries.
  • Gigya's cloud storage is a safe and secure alternative to self-hosted databases.
  • Gigya's out of the box engagement tools lack some of the features of dedicated comments providers. However, it's very possible to supplement these with your own development using the Gigya API.
5
Digital strategy, project management, user management, offers and promotions
2
  • User management
  • CRM
  • User emails
  • Digital engagement
We switched to using Gigya social infrastructure from an inhouse user platform on the Evening Standard
We shortlisted a number of other providers, including Janrain.
  • Implemented in-house
  • Professional services company
  • Online training
We configured much of the code in order to achieve some of the more complicated engagement goals of the product.
Yes
Support is part of our package, which includes cloud storage. As such it's important we have full access to support for the product.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Gigya provide excellent documentation of their services, and their client support is also excellent.
We have experienced only the very briefest downtime since working with Gigya.
  • We have integrated with the publishing platform, the newsletter platform and database analytics.
The integrations were of medium complexity, but weren't too difficult to achieve - primarily because of the level and quality of support, and the quality of the documentation.
  • Not at present.
Gigya are always a pleasure to work with. They have offered us a great deal of support and assistance with the software, and the end result has been a platform that is well-built and solid, and delivering on key business goals.
December 07, 2012

Highly effective.

Score 10 out of 10
Vetted Review
Verified User
  • It enables social lo-gin and social account creation. It functions very well.
  • Its been very stable with good uptime.
  • Also easy for us to implement. Gigya does maintain the platform and continually make improvements.
  • Support team has been very helpful and very responsive.They are always eager to bring new features to our attention. They just make sure that we get the most out of the product. This is much appreciated.
  • Nothing.
  • New users in last month, 44% are using Gigya patform to create account with MLG. It is used extensively.
  • 55% are using native account creation, 40% are creating accounts through social networks.
  • Having Gigya monitor Facebook and Google + APIs so we don't have to is also great. This would be hard for us to do internally.
The platform is highly effective and does exactly what it's supposed to do. We are very happy with it.
5
In addition to myselfe, we have Two engineers who worked on the platform during the initial implementation Two pepole at corporate HQ: A business analyst, and a product owner.
1
I am the main point of contact.
  • Social login: Enabling single sign-on. Users open an account with us. Gigya allows creation of account using Facebook, Google +, Twitter. In addition to social account creation, we use the Gigya share bar to enable social account linking. When logged in, participants can share their activity on our sites directly back to Facebook or Twitter. This helps promote content and activity and drive additional traffic.
  • We also use the Gigya analytics package which is very good. We analyze all activities via the Gigya admin panel.
No
No, we did not have a product offering Gigya-like functionality before we procured this product.
  • Vendor implemented
We had regular calls with Gigya to help us get set up. This worked really well.
  • Online training
  • Self-taught
Initial briefing with account rep. Good documentation. Any issues, we could get technical help. We had recurring calls with project manger and these were very helpful.
Product is not difficult to learn. The documentation is good enough to where extensive training is not really necessary.
We largely used boiler plate features. we didn't need to do much customer work to make it do what we wanted out of the box.
Customer support is outstanding. The support team is highly responsive and helpful They often go beyond a specific problem to demonstrate how we can use the product more effectively.
Admin panel is very clean and effective and manageable. Can't say enough good things about the UI. It's easy to use and enables to configure embeddable widgets by simply copying and pasting Java Script examples.
We have 4 million user accounts , a huge number of which are using the Gigya social log-in functionality. Even with this huge volume, we have experienced no downtime.
No issues.
  • They have a huge number of social networks that we can integrate with, but we only use Google + , FB and Twitter because our users mainly use those networks.
Very easy to deal with. Very professional, responsive, knowledgeable...a great partner.
I was not involved in negotiations with them. Our CTO made the decision and negotiated contract.
Score 10 out of 10
Vetted Review
Verified User
  • On the technical side, it has allowed us to replace other weaker modules. It concentrates everything on one single platform.
  • We have reduce loads on servers. Some calls are going to Gigya not our own servers. We don't have to manage all the sign-in process ourselves - it is all managed by Gigya now. We don't have to log comments on our DB because it lives in Gigya.
  • It was very difficult for us to keep up with FB / Twitter / Google+ changes tothe APIs. With Gigya it always works no matter what's going on with APIs. I used to have a couple of guys looking at this every week, now I don't have to do that.
  • All our numbers went up. Comments, sharing polls, social logins - everything dramatically increased. This is very cool.
  • Numbers for referred traffic from social media channels also went up.
  • Client service is excellent. a Gigya project manager works closely with us. he helps us review what we are doing. Gigya helps us with QA and with best practices.
  • Nothing obvious. Some editors and traffickers want a more detailed analytics package. Gigya reports are pretty basic. There is a strong need for more advanced analytics and automated reports.
  • We have talked to Gigya about it, and they are working on it.
  • Social media API changes - don't have to keep up with this.
  • Reduced server loads.
  • Increased referral traffic from social media.
  • Comments increased on all sites.
  • Poll interactions increased.
  • Sharing activities increased.
It does everything we want on the technical side. I can't speak for the business die of the house, but from our point of view, the product is great.
18
8 engineers on my team 2 "traffickers" using the product to get statistics and reports. 8 editors using moderation panels
4
Engineers on my team. Not much support is needed really.
  • We started in summer and now use the platform daily across the business.
  • Initially, we ran a test during the presidential elections: we implemented live streaming media of all election coverage and used Gigya to enable chat blogging on the right hand pane of the screen. This was very successful. Many viewers chatted with each other during the streaming coverage.
  • The main process we support are content sharing from our website, commenting, and some specific implementations with Reactions (online polls) using the API. all of these areas perform much better than they did before. we have far higher rates of social sharing and commenting that we did before.
We used to use App.this.com for social sharing and a custom system for commenting.
  • Vendor implemented
  • Implemented in-house
They helped a lot with the implementation. They would always send examples of implementations we were tying to perform. They were very helpful.This was ll done over the phone or in online meetings.
  • Online training
For developer and for traffickers and editors. Online training was detailed and helpful.
Not very much customization for now. Later, we will try to build some new functionality with APIs. Need to figure out what to do exactly. Not clear yet, bit we know that we want to use the APIs extensively. Also, we plan on implementing gamification which will require some customization.
No
Unlimited support is included in the base plan.
we've had a couple of issues where response time was not as fast as we expected. These were complicated issues, so it's perhaps not that surprising, but they were still a bit slow.
Almost perfect. Always some room for improvement, but no real complaints here.
No issues.
No issues.
  • Just the website for now.
This is why the product exists!
  • Want to integrate with our mobile apps. We will do this early next year.
Very easy. Gigya is a pretty cool company. All the people we have worked with there have been very knowledgeable and great to work with. We're very happy.
we ran a test during the presidential debate. If results were good we said we would sign a contract. We signed for 2 years which gave us some discounts. We feel like we got a good deal.
Score 7 out of 10
Vetted Review
Verified User
  • It really depends on your business needs. If you are looking for something to very rapidly social enable a website, Gigya is awesome. If you want to do more advanced things, it's less useful. The real advantage is keeping up with changes to the Facebook and Twitter platforms, so that social sign-on and other integration continue to work.
  • We are a massively international company, and have to support a very large number of minor social platforms which are used in other countries but not in the US. For Nike, 80% of our social traffic is from Facebook, 18% from Twitter, and the remaining 2% from second-tier international sites. Gigya is very good at keeping up with all these second-tier platforms so we don't have to.
  • There are some issues in keeping up with Facebook and Twitter changes. Generally, they are on top of changes, but sometimes things break.
  • Facebook friend list is cached in Gigya and the displayed list is 24 hours old. This can be a problem when we really need the most up-to-date list. It's often more expedient for us to go to Facebook directly to be sure we have the latest list.
  • we are a preferred partner of both Facebook and Twitter and, as such, we get sneak previews of changes to these platforms well before Gigya does.
  • There are some issues with token management. Essentially, the problem is that session credentials handled by our Nike app are not compatible with Gigya. This means that every individual user has to have an individual authentication key instead of Nike master key which results in more overhead and calls to the platforms to manage session authentication.
  • The biggest quantifiable value for me has to do with social media platform support. I do not need to hire a developer to handle "second-tier" international social media platforms. Gigya handles that for me.
It's worth it to us to have Gigya support these lower tier platforms. I might conceivably switch to another product that could do this as well and would consider supporting Facebook and Twitter directly in-house.
Gigya is a good product overall. It's great for going from "non-social" to 'highly-social" very rapidly. But as needs become more complex over time, the value starts to decrease a bit.
8
I and my engineering manager have full administration rights. Three business segment managers have report viewing access. Additionally, some development staff have full access.
1
Lead QA Engineer
  • The product supports social enablement of our website: Primarily, social sign-on and sharing.
We did not switch from anything else. We needed to socially enable our website and ecommerce infrastructure in the quickest way possible.
I was not here when the system decision was made. However, I evaluated Janrain at another organization and felt that the product did not have a robust enough feature set.
Yes
We got premium support as part of our early customer contract. It seems to really make a difference. They are extremely responsive to our issues.
Customer support is really phenomenal. It could not be better.
Well-designed user interface with good documentation.
No major problems here. However, there was a recent incident where an internal update at Gigya created huge load on their servers and locked all users out of the system.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
  • We use Gigya to integrate with a very large number of social media platforms: Apart from FB and Twitter, we talk to Path, RenRen, Wechat, Moxie, Orkut, Instagram, Pinterest, YouTube, Vimeo and Zkontaka (a Russian site).
This is the great strength (and primary purpose) of Gigya. They make it easy to talk to all of these platforms.
Easy. They work hard at maintaining the relationship and are very responsive if we ever need anything.
They are willing to negotiate with big-name clients.
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